1st year Max Level Manager chapter 454
still coffee 1
Shil, CEO of Golgoongso Entertainment.
Centering on CEO Kang Gam-chan, executive director Jin Seong-joon and his companion Yeo Jin-su are sitting on the left, and this typhoon is sitting on the right.
However, without even having a chance to say hello, Senior Vice President Jin Seong-jun makes a surprising proposal.
"Chief Jung. Jung coffee recipe,
Are you willing to sell me for 500 million?"
As I came up to the CEO's office, I thought about the money fortune that, in addition to Lee Tae-poong's year-end award, was to receive a generous bonus as a reward for winning a Jinseong Food advertisement.
However, contrary to what I thought, Executive Director Jin Seong-jun made an unexpected proposal.
500 million in the value of the Jung coffee recipe.
Moreover, using my recipe, I was proposing to make RTD (Ready To Drink) coffee.
"The CEO said it was Jung coffee and I drank it, but honestly, it seemed much better than the product I blended. I want to turn it into a commodity, but sell the recipe to me."
Even before returning home, there were not one or two people who proposed to start a business with pure coffee.
However, coffee was my weapon to strengthen my relationship with producers and writers, so I rejected the offer at the time.
So this time my answer was the same.
It was better to have 'my own weapon' as I do now, only to receive that money.
"I'm sorry, but I never thought of making money from the coffee I used to brew for my acquaintances.
As soon as he refused, Executive Vice President Jin Seong-jun put on an expression of disbelief.
"Are you talking about paying 500 million as a down payment?"
Yes.
As an ordinary employee, 500 million would be a lot of money, but to me, it is not at all.
At that time, CEO Kang Gam-chan helps by his side.
"Chief. Our team leader, Jung, has a strong in-center V, so it won't be a blink of an eye. If you add up this friend's annual salary and incentives this year, it's over 700 million."
Senior Vice President Jin Seong-joon cannot hide his embarrassment.
Yes? Do team leaders get paid that much in the entertainment industry?"
"Chief Jeong is out of standard. The friend's ability and resourcefulness are so good, so the entertainers he manages are taking their profits.
I mean, I'm sharing it. Hahaha.
"Yeah good."
But it was then.
Like a manager who was fighting a bloody succession battle even before returning, Senior Vice President Jin Seong-jun immediately threw the score.
"Then, how about signing a license agreement? We will give you 0.5% of the total sales of products that have received recipes."
The entire RTD market is well over 1 trillion.
Among them, LT beverage, the number one
The beverage market is a large market with over 500 billion won in sales and over 100 billion won even in fifth place.
So, if I signed a license agreement, hundreds of millions of dollars could fall into my hands every year.
But that's the story of success.
sorry. How much will sales of products that are not flagship products be generated? I appreciate the offer, but it is not a very attractive offer for me."
Let's just cut and draw a line, Managing Director Jin Seong-jun
says hastily
"Wait a minute, Chief Jung. I think you misunderstood."
Yes?
"Didn't you hear that it tastes better than my blend? I'm thinking of throwing away the recipes I've used before and going all-in on the recipes of Jung Coffee.
In the food and beverage industry, Jinsung Foods, the third largest company, has been making a huge proposal to produce and promote 'Jung Coffee' with all its strength.
Before returning, when Cha Tae-hoon was used as the advertising model for 'THE Best'.
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Executive Vice President Jin Seong-jun said that his coffee was the best, and denigrated the existing Korean coffees as inferior products.
But now, he has changed his stance 180 degrees and is praising my coffee.
Even a blend of 'THE BEST'
He said that he would throw away the food and make 'THE BEST' with my recipe.
"My goal is to be in the top three within five years of launching a product. About 200 billion won in sales. If it's 0.5%, 1 billion every year falls into the hands of Team Leader Jeong. And the license term is 10 years. How is it?
According to his calculations, he would be able to receive about 7 to 8 billion won.
Perhaps, today's fortune telling of 'very good financial fortune' refers to this very thing.
'How?'
If the Jung coffee recipe was added to the promotion and marketing of Jinseong Foods, I was confident that it would succeed.
However, I was a little worried because my recipe was published.
"And now that this has happened, how about using Mr. Typhoon as the advertising model for 'THE Best'? Team leader Jung's actor promotes the coffee he loves. Isn't the picture good? I will gladly pay whatever penalty the company that has taken the first place."
Tae-poong Lee also took over as managing director Seong-jun Jin.
start to hear
"Yunho hyung. I agree too. I think that coffee made by Yunho hyung can be successful enough."
When it becomes an advertising model for a product, the success of the product is affected.
Before the return, like Cha Tae-hoon, the model of 'THE Best', I was able to take a hit on my image.
Even though Lee Tae-poong had just received the Best Actor Award at the Hwangryong Film Festival, he did not care about the risk of his image being ruined.
So far I've helped myself,
It's your turn to respond.
after returning.
Knowing the future, I thought that I would only live by helping someone, and I never thought I would receive it like this.
But when Lee Tae-poong says he will help me, my heart swells for nothing.
This attitude of Lee Tae-poong was more rewarding to me than a huge license.
At that time, CEO Kang Gam-chan also intervened.
"How about trying it once with confidence? In my opinion, if it's our team leader Jeong's coffee, it will captivate people.
Do you think it will remain?"
As CEO Kang Gam-chan said, if the product succeeds, it is true that Lee Tae-poong's popularity and ransom can be boosted.
After thinking deeply, I made a decision.
Because the only weapon I had was coffee.
'lets do it. Even for a typhoon.'
I took a few deep breaths and started negotiating.
"1% of sales. And if the license period is 20 years, we will accept it. Instead, three types of
I'll give you a sippy. And let me confirm the final result."
"Isn't there one recipe?"
Yes. In the meantime, we have provided three different styles of coffee to various actors and industry officials. We have served smoky and thick espresso, sweet and smooth caffe latte, and light and slightly acidic americano, all of which have been well-received. I will give you all three."
Jin Seong-joon, who accepted the reverse proposal, is in trouble for a moment.
He, who was calculating whether to accept it or not, immediately asks Yeo Jin-soo, secretary, who is beside him.
"Secretary. Is it possible? Up to 1% of sales?"
"If you don't have a down payment, you can get the president's approval even if it's tight. What is important is the success of the product."
What Executive Director Jin Seong-jun needs is a 'success myth'.
This is because it is possible to inherit the succession of the group.
At the words of Secretary Yeo Jin-soo, Jin Seong-jun, a former martial artist, nodded his head.
Executive Director Jin Seong-jun looked at me again and held out his hand.
all right. Chief Jung. All conditions are accepted, but there is no down payment. And the brand name is 'THE BEST' as it is. It has to be paired with 'THE Pure', a brand of bottled water. Would you accept it?"
I smiled and took his hand.
all right. You do that."
Executive Vice President Jin Seong-jun also accepted my demanding conditions whether he was sincere or not.
Executive Vice President Jin Seong-jun, who was shaking hands, said it like a joke.
"But, you are more difficult to deal with than any business man I have ever dealt with."
"Sorry to bother you."
"It's not that I broke the contract, and it's only natural to be pushed back in negotiations. I wish you all the best in the future."
CEO Kang Gam-chan and Lee Tae-poong, who were by his side, smile pleasantly.
But now is the time to set the advertising cost for Lee Tae-poong.
I asked, holding Jin Seong-jun's hand tightly.
"That's it. Managing Director. How much did you set the advertising cost for our typhoon?"
Senior Vice President Jin Seong-joon makes an absurd expression.
Seeing that face, CEO Kang Gam-chan said with a broad smile.
"Our team leader is like this. It's because he's a friend who cares more about celebrities than himself. Hahaha.
Executive Director Jin Seong-jun's eyes looking at me are full of deep curiosity.
In an instant, the spine became cold.
After the return, I have seen so many people who are greedy for me, so now I can tell just by looking at them.
I don't know what I was obsessed with, but Executive Director Jin Seong-jun was looking at me with greedy eyes.
However, I tried to ignore the gaze and started to set the advertising cost for Lee Tae-poong.
Even if a war breaks out right now, the manager's life is to negotiate the fee for the consolation performance.
There was nothing more important than setting a ransom for my actors.
After a brief quarrel, Lee Tae-poong's advertising cost was set at 700 million won.
Then, we set the advertising cost for Eugene's 'THE Pure' bottled water.
Currently, the bottled water market in Korea alone is worth more than 1 trillion, and more than 300 products are competing in a bloody battlefield.
Bottled water, that is, water is a product that differentiates
It is difficult, so I risk my life and death to secure a good model.
With that fact in mind, I started a briefing on why Jin-Yi Yoo is competitive as an advertising model.
The ratings of Eugene when she appeared on a TV program.
Real-time search query rankings when Eugene appeared in TV commercials.
Efficiency table of Eugene's revenue compared to advertising.
Finally, the size of the bottled water market, sales figures for each model, and market analysis tables are presented.
And I, based on that data, called 700 million won for Eugene's advertising fee, the highest in the industry.
"How are you, Managing Director?"
Seong-Jun Jin, managing director, was amazed at the presentation chart organized on the tablet screen.
"Hey, that's great. Do you think Team Leader Jung is better than our Jinsung Marketing Director?"
"It's overrated."
no. Really. Any agency I've met has stated the rationale for the cost of this advertising model.
I have never received any data that has been reliably calculated."
Before returning, I was able to rise to the top of the industry thanks to such thorough preparation besides pure coffee.
"I have been analyzing this in detail, and I have nothing more to say. All right. Eugene also does it for 700 million won."
Executive Director Jin Seong-jun nodded his head willingly.
thank you.
After finishing the advertising contract
Now, Senior Vice President Jin Seong-jun got up from his seat.
"The coffee recipe will be received after a blind test in the laboratory in a few days.
"At that time, I will prepare about 30 samples in advance."
"Are there so many varieties?"
"Blending is up to me."
"It's good. By the way, I want to eat, but I don't have time... Chief Jung. May I ask you to see me off to the parking lot?"
Looking around, I think there is something else to talk about.
I got up following Executive Vice President Jin Seong-jun and told CEO Kang Gam-chan.
CEO. I'll come pick up the managing director.
okay. Come on."
I left CEO Kang Gam-chan and Lee Tae-poong, and headed to the underground parking lot with Executive Vice President Jin Seong-joon.
Seong-Jun Jin, who was talking about small things, asks me when I arrive at the underground parking lot.
"However, unlike 'THE Best' in the past, there was no objection to receiving an advertisement for 'THE Pure'. Do you think 'THE Pure' will succeed?"
Yes.
"How are you so sure?"
I knew how to ask a question like this, so I prepared an answer in advance.
"I heard that the most important thing for Jinsung Foods, a beverage business, is water. I also heard that they have a lot of good water sources."
It was then.
Executive Vice President Jin Seong-jun, who stared at me, smiled brightly and started saying things I didn't expect.
"Isn't that because you can see the future?"
At that moment, my heart started beating like crazy.
'What happened?'
After returning, I heard a lot of people saying that there is a Shingi or that it is brave.
However, Jin Seong-jun is the first person to ask such a direct question if he can see the future.
At that moment, I remembered the last time we met.
When he mistakenly said the name of the coffee brand 'THE BEST', he was casually skipped over.
But with these words now, I could see that he had hidden his inner self at that time.
'This is a poker face.'
Seong-Jun Jin, the managing director I knew, was an ambitious entrepreneur.
He was also a member of a chaebol family who played blood-splitting games with his half brothers.
As such, Jin Seong-joon was used to hiding his inner feelings.
Seeing through the insides of just about everyone, it completely deceives me.
Probably, I'll have to be a little more careful in front of him in the future.
Fortunately, unlike the fierce battle for power within the group, he is a person who maintains a good relationship with external partners.
If so, I think it would be just right for him to have a little sense of distance in his relationship.
I took a short deep breath and answered his question, Do you see the future?
"Do you see the future? What nonsense is that?"
However, Senior Vice President Jin Seong-joon said without questioning it.
"I heard that it is called Park Soo-moodang? is not it?
"I have a nickname like that, but it's just that my acquaintances used it as a joke about how many times I succeeded because I liked it."
You'll never know that you've returned anyway, so I answered brazenly.
However, Executive Vice President Jin Seong-jun was more persistent than expected.
"I fully understand your reluctance to answer. So, I'm going to tell you the truth without saying a word. That nib that Team Leader Jung has.
please lend me Then, I will lend my strength to Team Leader Jeong. How is it?
It is quite noble to say that if you tell us the future, you will be rewarded greatly.
But to tell the future means to intervene in the fight for the successor of the Jinsung group.
I'm sorry, but that's no live cue.
Jinseong Group's eldest son, Jin Myung-gyu, and the second, eldest daughter, Jin Myung-hee, are virulent people.
As I had seen the fierce battle before returning, I had no intention of getting involved.
"I'm sorry, but I only know about the entertainment industry. The rest of the field is neither confident nor interested. Thanks for the good suggestion, but I'll pretend I didn't hear it."
Again, he politely declined.
But at that moment.
Senior Vice President Jin Seong-jun sighed for a moment, and then began to do something he had never thought of.