Chapter 102： We make our own perfume.

Zhao Qingqing followed Su Xiaoman to visit Wanxi's lipstick factory and the development laboratory building under construction, and then went to Su Xiaoman's house for dinner.

Su Xiaoman originally wanted to take her to eat at a restaurant outside, but then she remembered that she had promised the children to go home for dinner, so she took Zhao Qingqing back, today is the day when Master Guan is in charge of the chef , she couldn't bear to miss it.

"Come and taste the cooking of our master Guan."

"Master Guan?"

"A master he worshipped in Mingtu."

Zhao Qingqing was stunned: "Ah? Didn't he learn to build airplanes? Now in the aerospace department, why did he worship other masters? Is it the master who taught flying? "

The author Qing Qingyi, who finished writing the story of the sweet and sour flowers in the village of the true and false son, does not know where the development of this story has gone.

"No, Master Guan is a descendant of the royal chef, studied Chinese medicine, and is a doctor. If you have any minor illness or pain, you can ask him to see it."

"Huh?!" The one who learned to make airplanes worshipped a master who studied Chinese medicine?

Zhao Qingqing: “…”

In the end, she knew too little about the world.

When she was at Su Xiaoman's house, Zhao Qingqing found out that the entire courtyard was actually theirs, which was completely different from the large courtyard she lived in before, she had to sigh: "The courtyard is still a single family. People live comfortably.”

"The yard is too crowded, and now there are more and more people in the city, and the yard is almost no longer able to live there. I saw the yard next to me, and all kinds of sheds were built in disorder, and the family reluctantly borrowed it. I live under a shed, and some have reached the hutong entrance, so I have to squeeze through carefully on a bicycle.”

"You're fine."

…

The two of them entered the yard, a few pigeons flew over the roof immediately, and a few dogs in the family ran over. Take Zhao Qingqing to the house.

The kids at home heard the movement outside, Xie Yan ran the fastest, when he saw Su Xiaoman's figure, he shouted "Mom, mom..." and ran over, Su Xiaoman could only hug This cub shot like a bullet.

Gu Junheng is also playing at their house today, Xie Yao and Gu Junheng, who are holding a little pigeon, are behind Xie Yan.

"Mom!" Yaoyao wants to hug.

Zhao Qingqing dropped her chin in shock when she saw the three children in front of her: "This...you and Xie Mingtu have three children?"

She is not married yet and has no partner yet. The village flower Su Xiaoman has already opened a factory and has three babies.

Su Xiaoman pointed to Xie Yao and Xie Yan, "These two are twin brothers and sisters born to me. He is a child who came to our house to play, Gu Junheng."

Gu Junheng greeted the two aunties very politely.

Zhao Qingqing said a few words to a few children, and her heart melted, "The street photos you said, do you want to add a few more cute children, it's so cute ."

Su Xiaoman shook his head, "You look cute when you look cute, and it's really annoying when you make trouble."

"Two little bears."

"Your son looks a lot like his father, he must be a beautiful man when he grows up."

"The child in your neighbor's house is also doing well. He's from a good family." Zhao Qingqing, the king of the sea, has another stunt, that is, distinguishing beautiful women. But she is such a melon eater.

She carefully paid attention to the facial features of the little boy Gu Junheng. Although he was a little fat man, he could tell that this little guy was born with a very good face and big and beautiful eyes.

In this era, it is not easy to raise a child to be a little fat.

Su Xiaoman said who his parents were, Zhao Qingqing, a newspaper office, immediately covered his mouth, and then held it for a long time without saying anything, but said: "He doesn't look like his father. ."

"A bit like his uncle."

"No wonder I think I've seen it somewhere?"

Su Xiaoman laughed, "I haven't seen his uncle."

"Sister, you really don't pay attention to current affairs at all."

After eating, Su Xiaoman and Zhao Qingqing carefully discussed the compilation of the "Wanxi" fashion magazine. Zhao Qingqing also said that she could bring in more people, she knew a lot of text media employees.

The two chatted into the evening, and Xie Mingtu went home from get off work. Xie Mingtu saw Su Xiaoman who was chatting with Zhao Qingqing enthusiastically, and he was very doubtful.

"I'm talking with Qingqing, we're going to run a fashion magazine together."

Xie Mingtu nodded, not participating in their topic.

Zhao Qingqing pushed Su Xiaoman's arm, "Your man has become more and more beautiful in recent years, maybe wait a few more years, more mature and handsome, a man in his thirties is a flower. "

Su Xiaoman: "...our brother Gouzi is only twenty-five years old."

"Come on, come on, Su Xiaoman, do you still call him Brother Gouzi?"

Zhao Qingqing suddenly had a strong rural love atmosphere in her mind.

"Occasional barking, this belongs to the love of husband and wife."

Zhao Qingqing pouted, "I really envy you both, the children are so old."

"I envy you for finding someone to marry."

Zhao Qingqing shook her head: "I just want to run a magazine with you now."

Zhao Qingqing is an activist, she immediately started action as soon as she went back. She first quit her job in the newspaper office, and wanted to bring a few of her classmates to work together, but the classmates were persuading her She should not be too impulsive.

"I finally got a job in a newspaper office, so I'll work hard."

"What kind of magazine are you talking about, can it really sell?"

"Nowadays, there are many businesses and many close downs. In my village, a factory opened last year and a million-dollar household was opened. This year, the factory has just been expanded, and a batch of goods has been produced that no one wants. Now they're all closed down, and they're still in debt."

"The man jumped into the river, leaving his wife and son in the village and he didn't know what to do. The creditors came every day to make trouble."

…

There are many million-dollar households who became rich in the past two years, but many went bankrupt in the second year. Ass debt.

Many elderly people in the village sighed that wealth and honor do not last long, but it is still steadfast farming, and relying on the land for food is the most secure.

"The Wanxi lipstick has indeed been selling well in the past two months. Who knows if this factory will still be here next year?"

"That's right, she doesn't sell her good lipstick, so why do she still get fashion magazines? Isn't this a brain problem?"

"Qingqing, don't blame me for not pouring cold water on you. If she loses money, even if she loses money, you will miss out on a good job."

"The recruitment of newspapers is very strict now. If you miss it, it will be difficult to have such an opportunity."

"Yeah, if you do it well, you can still have a room in the future..."

…

Zhao Qingqing never imagined that she would meet Waterloo as soon as she started recruiting. Most of her classmates and friends did not trust any magazine work, and they were unwilling to take risks to pursue this career with her.

Most people just said that if they really left their current jobs, they would be reluctant.

Several pen pals who have a good relationship with her are also persuading her to forget it. Don't be too mad and give up her job in the newspaper office. If the magazine can't sell at all, she will be a complete failure.

For this reason, Zhao Qingqing told Su Xiaoman about it in disappointment.

Su Xiaoman also anticipated such a situation. At the beginning of everything, starting a business always entails various risks, and there are fewer people like Zhao Qingqing who are hot and aggressive.

Qing Qingyi is also a stunner.

"They probably think you're blind and impulsive."

Zhao Qingqing nodded, "You're right, but I don't think I'm impulsive, Xiaoman, I've thought about it clearly, I think what fashion magazine you're talking about is feasible, including behind you Tell the story magazines, they're sure to sell."

"I don't trust you, I trust myself."

Su Xiaoman smiled: "Are you quite confident?"

Zhao Qingqing: "In front of the boss, of course, you have to be more confident, but you can't say, boss, our factory is about to close down, and they don't trust us."

Su Xiaoman patted her on the shoulder: "Give you more confidence, I think our magazine will be successful, even if I lose money, I will run our magazine well."

She started this magazine not for profit, but to expand brand influence.

"I'm sorry, I said I wanted to help recruit people, but I didn't find any."

"Just you."

Su Xiaoman sighed, thinking that he would have to hire someone with a high salary from the outside, and the visible interests are the most stable.

Although Zhao Qingqing did not recruit any classmates, but two pen pals were persuaded by her, among them Liu Pianran, the elementary school teacher she said was good at taking pictures.

Liu Pianran is a more courageous girl, she came to the capital alone, Su Xiaoman and Zhao Qingqing went to the train station to pick her up.

When the two pen pals met, Zhao Qingqing and Liu Pianran were both excited.

"Pianran, I really didn't expect you to come here." Zhao Qingqing once thought that she might persuade other pen pals to start a magazine with her, but she never thought of Liu Pianran will agree.

Liu Pianran is a young girl with a very gentle and soft personality, who likes literature and art. After graduating from the normal school, she is an honest primary school teacher, and everything is a step-by-step life.

"I am interested in this matter, I am here, I am tired of being a teacher." Liu Pianran said with a smile that she has never competed since she was a child. I went to a normal school because my parents thought it was good to be a teacher and marry a good family, but they never asked her what she liked.

She no longer wanted to be an elementary school teacher.

This time Zhao Qingqing wrote about her troubles in starting a business, and Liu Pianran called her immediately and said that she wanted to join in, and she was not a primary school teacher.

She just gave up her job.

This may be the only impulse in her life, she may fail, but her heart is extraordinarily relaxed.

Liu Pianran didn't want to live a peaceful life like stagnant water again, without any waves, and you could see the end at a glance.

Zhao Qingqing persuaded her several times about this, but Liu Pianran still stubbornly said to join.

"Qingqing, I like you, just like your desperate aggressiveness."

"Now it is said that the society has changed, and we people will also change." The family always likes to say that she is quiet and honest, but in fact Liu Pianran is just painfully suppressing her inner restlessness. Now that she is alive, she can no longer endure the days of stagnant water.

Even if it is a moth to the flame, she has to try it.

Zhao Qingqing introduced Liu Pianran to Su Xiaoman, and the three chatted together for a long time.

Now that it's settled, Zhao Qingqing and Liu Pianran are responsible for planning and editing the content of the magazine, and responsible for selecting and receiving manuscripts, while Su Xiaoman has gone through the relevant procedures for the magazine's establishment. At this time, there are very few journals on the market, fashion Magazines are unique, but to publish their magazines, they must cooperate with national publishing houses and go to relevant printing factories.

They are in charge of editing the content, checking the content there, printing it out.

Zhao Qingqing and Liu Pianran recruited some members of the editorial department in various liberal arts schools. They simply gathered seven or eight members. One person was used as two people. Su Xiaoman guided the idea next to him. A month later, the first sample issue of "Wanxi", which gathered everyone's efforts, appeared on the desktop of the editorial department.

The official release on the 1st of next month.

Everyone was excited.

Open the cover, the catalogue is still in color, except for the articles, there are several colored silhouettes of characters in large and small divisions around them, all of which are popular on the street recently. I was an art student who was in charge of editing and typesetting pictures. They have changed this catalog countless times, but they still think this version is the best.

It involves articles on various clothing trends, skin care and makeup experience sharing and tutorials, food travel, emotional novels, etc.

There is also the introduction of various products of "Wanxi", which is a necessary advertisement placement.

The release of this fashion magazine also coincides with the launch of Wanxi's first perfume. This perfume was created by Master Guan and Xie Mingtu.

The main credit goes to Master Guan, Su Xiaoman didn't know that Master knew all kinds of fragrances very well, and even made her the first perfume.

It is a very nice lilac scent.

At first smell like lilac flowers after rain, with fresh but strong floral fragrance, but I can feel the coldness after a shower of rain, the middle note is peony, and finally the orange blossom in the sun The fragrance declares that the rain has passed.

Smelling this fragrance, it is as if I saw a lilac girl in front of me, wearing a graceful and moving cheongsam, holding an oil-paper umbrella, gently walking through the alley after the rain, when I came to the corner, The rain stopped, the umbrella was closed, and the figure of the girl disappeared, leaving only the faint scent of lilac flowers in the air.

In order to promote this perfume, Su Xiaoman also asked Zhao Qingqing to write a related promotional soft article. Lian Ran personally wrote and wrote very beautifully.

After Su Xiaoman read it, although she was not excited, Wen Qing would be very excited when she saw it.

I took it to the 17- or 18-year-old young girls in the dance troupe to read this article, and they all followed their expressions of longing.

Su Xiaoman thinks this article is feasible.

It's enough for the young people to stir up.

In addition to perfume, there is also the formula of a hair-raising shampoo provided by Master. Master Guan and several members of the R&D team conducted several experiments and came up with a shampoo suitable for long-term storage.

The revealing packaging has not yet appeared on the market.

Wanxi magazine included a pack of shampoo.

There is also a bookmark in it, the bookmark is a lilac girl, and there is a faint scent of cloves, which is the same smell as the perfume they sell.

Everything is ready now, just to release.

On the first day of the lunar month, the fashion magazine "Wanxi" appeared on the newspaper stand. At the same time, the magazine also appeared on the lipstick counter of Wanxi in major department stores.

Zhao Qingqing, Liu Pianran and others even went out to promote it in the alley.

The sales on the first day were not good. The sales of various newspapers and bookstores were not even as many as lipsticks. Zhao Qingqing and Liu Pianran were so anxious that their hair was fast. Lost.

Su Xiaoman told them not to worry, come to her house for tea, and defeat the fire.

"Qingqing, don't worry, you look so anxious that your mouth is blistering."

Zhao Qingqing grabbed a lot of hair that has recently fallen out, thinking to herself, can you be in a hurry?

"I don't believe it can't be sold. Isn't the one over the counter in the mall selling well?"

Liu Pianran sat opposite Su Xiaoman, holding a cup of sweet-scented osmanthus tea and eating a red bean snack, she was calmer than Zhao Qingqing, "Qingqing, come, have a drink too."

"Don't worry, it will definitely sell."

Zhao Qingqing still couldn't sit down, she simply took the perfume and sprayed herself a dozen times, and then ran out to go shopping.

Don't say it, she just strolled around in the lively streets and alleys, and countless women have come up to ask her what scent is on her body.

Zhao Qingqing pretended to be mysterious: "If you buy a fashion magazine called Wanxi, you will know what fragrance is on me."

She is the person in charge of the magazine, and it can be regarded as a promotion.

There is no special perfume on the market at this time, and the aroma on most women is the smell of other soaps.

Zhao Qingqing strolled around the street and said that the bubbles on his mouth were even bigger. After returning, he quickly let Liu Pianran and Su Xiaoman go out to publicize by example, "Come on, you spray Wearing perfume, it’s hard not to be noticed these days.”

"Xiaoman, your perfume is sure to sell well. I spray a few times a day myself."

Zhao Qingqing covered her face: "But our magazines may not be so easy to sell."

Su Xiaoman: "...don't worry, this is only the first day."

As expected, the next day sales of magazines began to rise, and sales of newly launched perfumes and shampoos on the counter exploded.

There are several articles in the magazine that professionally introduce what kind of lip makeup is suitable for various types of lips, as well as the corresponding beauty makeup steps and analysis, in addition to the adaptation of various eyebrow shapes Analysis, some who just bought the magazine, try it on their own face.

"Is that how you trim your eyebrows?"

"I prefer a more orange lipstick color?"

"This suit looks so good, I think I've seen this top in the store, but I didn't expect to wear it like this..."

"Where did you see it?"

"In a magazine, there is a serialized novel story in the back of the magazine. I'm so anxious, I want to see the two protagonists reunite."

"I'll lend you the book."

"The bookmarks in here are so fragrant, and you have the same smell on your body."

"I'm the perfume smell I just bought."

"What did you use to wash your hair just now?"

"Given when I buy a magazine."

…

Although the sales volume of the first issue of "Wanxi" magazine is still very average, maintaining a state of no loss and a slight profit, but in contrast, Wanxi's perfume and shampoo are selling like crazy .

Su Xiaoman gave everyone a generous bonus to the editorial department of "Wanxi".

"The first issue of our magazine was a success, and everyone needs to continue to work hard!"

"Have a celebration tonight!"

"Good!!"

Other people in the editorial department are very happy, including Liu Pianran, she also thinks that their magazine is a success, not to mention that this bonus is higher than her salary in the past three years , which made Liu Pianran calm a lot.

Every beginning is difficult, at least it's a good one.

Only Zhao Qingqing was a little unhappy, sitting alone in the corner thinking hard. Thinking about how to increase the sales of the magazine, she even came up with a lot of ideas, such as sending the bookmark collection card of the magazine back to the editorial department, from which a lottery can be exchanged for gifts; opening up a column for making pen pals; or adding a few more movie stars and Gossip about other Hong Kong movie stars, or some interviews…

"Xiaoman, what do you think of these ideas? Which ones work?"

Su Xiaoman heard her ideas and felt that this Qingqing was not only good at eating melons, but also a marketing genius.

"Wanxi" magazine will be handed over to you in the future, you can let it go. You can try these ideas with confidence. If you fail, I will tell you the truth."

"How much budget do you want, and I will give you a batch of funds first."

How much money can I lose by running a magazine?

Selling perfume is the real profit! !

Shampoo is even more small profits but quick turnover! !

Two-pronged approach, the factory ships in large quantities, Su Xiaoman only knows that his small money will not last long, and he can turn it over a few times. After a few days, he can start planning to make movies and TV series.

Celebrity covers can of course greatly increase magazine sales, and celebrity entertainment news and interviews can also attract more people to buy, but now they have no conditions...

There is no star, we make it ourselves.