Chapter 1200

The average team is basically impossible to earn much revenue from the sales of jerseys. Their biggest revenue is the sponsorship fee given to them by the sponsor every year.

In addition to the team wearing jerseys to advertise these jerseys sponsors and varying exposure every week, the team also authorizes the rights and interests of the team's badge, player name, logo, number and so on to the jerseys sponsors.

But this is an ordinary team. At the level of rich and powerful clubs, Jersey sales can earn considerable and even huge profits.

Taking Real Madrid as an example, after signing Hames Rodriguez, who was very popular in the 2014 World Cup, their agreement with the shirt sponsor was that 40% of the sales commission belonged to Real Madrid. 48 hours after signing Hames Rodriguez, Real Madrid recovered 13 million euros from the personal shirt sales of Hames Rodriguez!

When situ Yunbing was in charge of Liverpool, the agreement with the sponsor would be very complex, which is so complex that the Commission proportion of different players is different, that is, the Commission on selling mbape's shirts can reach 50%, which is the agreement when he was in charge of Liverpool in his last year of management, while the Commission on selling kulibali's shirts is only 15%, because the consumption capacity of the African market is not high, At the same time, kulibali only represents a country in Africa.

It is estimated that Yinbao didn't expect Schalke 04 to sign a Chinese player, and he is now a well-known star player for Chinese fans!

This makes Umbro very passive in market development and expansion, and their sense of existence in the Chinese market is almost zero!

In particular, jerseys are only a small part of sports brands, not all. When Umbro returns to the Chinese market, their own business strategy and main brand style have not been figured out yet.

Even so, the overseas shopping craze in China enables a large number of purchasing agents to directly stimulate the sales of jerseys from abroad!

But this is not the way to earn the highest profit directly from the Chinese market.

Two years ago, with the popularity of spark system in Chinese football, situ Yunbing already had a Jersey production line and its own brand!

From spark youth football training base to overseas clubs with situ Yunbing's shares, the Jersey named spark sports has already launched the deployment and promotion of global strategy.

Instead of throwing money, they form a complete business chain with their own resources.

Last year, with the opening of the youth national competition, the Jersey sponsor of all participating teams was spark sports. After the world cup, the sponsorship brand of the Chinese national team has also become spark sports. In the new season of 2019, the Jersey sponsor of all teams is also spark sports!

It can be said that spark sports has developed very rapidly in the past two years. At the same time, it is also rapidly seizing the Chinese market. Fat water does not flow to outsiders.

Now Schalke 04 wants to earn more money from the Chinese market. Situ Yunbing doesn't think there is any problem. After all, rich families around the world have been developing and mining the Chinese market since 20 years ago!

However, to ensure the interests of situ Yunbing himself, fans, consumers and Schalke 04, situ Yunbing needs to think of a plan.

He took Sigrid and two children to play in Germany for two days, and then came to Chairman Schalke 04's office with his plan.

Tunis has begun to formulate a reform plan. At the same time, he also hopes that situ Yunbing can take effective travel plans to make them financially open source and achieve immediate results!

When situ Yunbing sat on the sofa in his office, Tunis went to pour him tea himself.

Situ Yunbing handed his plan to Tunis, who picked it up and looked at it carefully.

He frowned at me.

"Should Schalke 04 ensure the main force status of Chinese players in the team?"

Situ Yunbing drank the tea and tasted it. The aroma was fragrant, but there was less aftertaste.

He said naturally: "yes, I don't want the Chinese market to pay for capital. I don't want Chinese players to be just cash cows. Cooperation is between the two sides. If they can't guarantee the main position, the cooperation will be terminated."

Tunis looked down and frowned deeper.

"Do you want us to be tough on Umbro and ask for a new agreement?"

Situ Yunbing shrugged and said, "it's about Schalke 04's interests. You can't wait for money to fall from the sky, can you?

And the premise of bringing benefits to Schalke 04 is that you must increase the income share of Bai yuanfan Jersey, isn't it?

I'll increase the sales volume. Umbro gives in profits to you. At the same time, I advertise Umbro in the Chinese market. Shouldn't I ask for the cost?

This is the redistribution of benefits, isn't it? "

After thinking about it, Tunis decided to give it a try. Moreover, situ Yunbing's idea is completely OK. Yinbao is likely to accept this new agreement whether it wants to create higher income or carry out marketing promotion.

Two days later, the three-party talks.

Still in Tunis's office, situ Yunbing met the marketing director of Umbro Germany. He has absolute power to take care of everything about the German market.

After introducing each other, the three sat down and began negotiations. When Yinbao representative Charles heard that Tunis said he would revise the income sharing requirements of Bai yuanfan's Jersey, he smiled and shook his head.

"Mr. President, you only see that Bai yuanfan's jersey sales have far exceeded other Schalke 04 players in the past six months. You think Schalke 04 club has suffered a loss, but do you think about our interests?

Schalke 04's record this season, let's not consider the most pessimistic outcome. Schalke 04 will not be demoted, but it will certainly not appear in the European game next season. We should have a consensus on this. How much do you think we have lost because of your team's bad record?

How can we make up for our losses? "

Tunis was speechless. At this time, situ Yunbing spoke.

"Charles, I think you misunderstood the goal of this negotiation. I think this negotiation is not that you two are squeezing profits from each other, but that the three of us work together to create more profits!

This is a meeting that can bring more benefits to all three parties. "

The gentle middle-aged British man Charles smiled at situ Yunbing and said, "I'd like to hear it in detail."

"We are sure that Bai Yuanfan's jersey sales are brought by China fans," said Mr. Shi Yun. "There are many professional purchasing agents, and overseas Chinese fans. But UMBRO has not gained any more imaginative gains in China.

I can make an account for you now. Only 10% of Bai yuanfan's shirt income was given to Schalke 04 club, that is to say, Schalke 04 only got 4.9 euros for a 49 Euro shirt.

I deduct the cost of Umbro from production to sales and calculate it by 25%, that is, Umbro's own profit is 65%.

If Umbro increases the share of Schalke 04 to 25% and passes the cost on to me, you only need to authorize me and collect the money, and you can get 25% of the Jersey income.

At the same time, you will get brand promotion in the Chinese market.

The remaining 50% belongs to me, but I bear the production and sales costs of the Jersey.

According to the calculation just now, I have 25% of my income.

Maybe you think the 40% revenue that you lose is a great loss, but my sales network in Chinese mainland can increase sales by 10 times and 20 times? "

Charles began to think seriously when he heard the speech. At this time, Tunis made up a knife.

"If Umbro doesn't agree with this plan, we can terminate the contract in advance, or wait until the contract expires, and Schalke 04 will cooperate with spark sports. What we need is a long-term partner who can maximize the interests of the club. Obviously, we now have the opportunity to increase our income, but UMBRO's share in the Chinese market simply doesn't exist."

Charles ignored Tunis. Of course, he knew that Schalke 04 was in financial crisis. The chairman had jumped over the wall in order to prevent the club from going bankrupt.

He said to situ Yunbing, "I don't think it's just a matter of authorization. We should know that our brand has excellent technology and excellent quality assurance. If the market is full of products with our trademark but poor quality, it will be a fatal blow to our brand!"

Situ Yunbing said with a smile, "I don't think I need to worry about this. Since I dare to authorize production, I can ensure the quality and process level. If we can finalize the cooperation plan, we must ask you to check the quality of the samples before the product goes online."

Maybe ten years ago, China's fakes were indeed world-famous. At that time, there were shoddy fakes everywhere, but today is different.

China's counterfeiting ability is not only to confuse the fake with the real, but better than the genuine and genuine quality!

It's not good for Charles to listen to situ Yunbing. It's meaningless to continue discussing this issue. Anyway, situ Yunbing's face will be sold.

Especially just led the Chinese team to win the Asian Cup, situ Yunbing's influence in Chinese football is unprecedented!

Its reputation has reached its peak. If situ Yunbing carries the banner, Yinbao does have imaginable space in the Chinese market.

However, this plan needs to be reported to the headquarters and decided by Umbro headquarters. After all, this is not just a matter of the German market, but involves the Asian market.

Then the three parties bargained, which was nothing more than the proportion of interest distribution.

Finally, Schalke 04 Club stepped back and gave up 2% of the share to Umbro. Situ Yunbing not only didn't give in, but also said that he would sell the jerseys at a lower price in the Chinese market. The jerseys of 49 euros in Europe would only sell 299 yuan in the Chinese market.

Charles didn't agree at first. Finally, situ Yunbing said he wanted to compete with Nike and Adidas. He had a genuine Jersey, 399499599. How could he compete if he sold it at the same price?

The Chinese fan market is huge. If he wants to expand the market, he must have an advantage in price!

Charles thought about it and finally took the plan back to headquarters.