It was a pleasant weekend in Xi' an. On monday morning, Song Jianwei received a call from his mother. Something seemed to have happened there, and it was noisy.
"Jian Wei, this is burning. Why haven't you shown up yet? Is it too comfortable living at Susu's house to want to come back?" Song Xiaoya's voice sounded strange.
"Mom, what happened?" Song Jianwei had just woken up and was planning to go back to work in the afternoon, but he was woken up by his mother's deadly call.
"Now that the group is holding an emergency meeting, you should come quickly. Oh yes, call Susu along." Song Xiaoya hung up the phone after giving the main points.
Song Jianwei didn't know what was going on. It was almost 11 o' clock when she and Yan Su came to the Fulinmen after breakfast.
In the conference room, more than 20 executives were fighting so hard that they lost control of the situation. Yan Su pushed the door open and asked, "What happened?"
"Yan shareholders, you came just in time. There's something wrong with these designs. Can you tell?" The person who spoke was the director of the design department.
Yan Su looked carefully. "There's something wrong."
"You see, even shareholders yan said something was wrong, I knew there was a problem!" The design director crossed his hands in front of his chest, looking angry.
"Then tell me what the problem is!" Another chairman slammed the table and asked.
The head of the design department couldn't stand his arrogance. "If I could see it, would I need to discuss it with you?"
Song Xiaoya leaned over to Yan Su's ear and said, "There's something wrong with these designs, but I can't see what's wrong with them. It's driving everyone crazy! Do you see anything?"
Yan Su did not take a closer look at them. Seeing that they were fighting so fiercely, he patted the table and said, "Stop arguing. Why don't you take a rest? It's noon. You go to the hotel across the street to have dinner and come back to discuss after you've had enough? The fee is for the group, okay?"
"Yan shareholders, we would like to do that, but time waits for no one. The factory will be in production in an hour. If our design drafts fail, we will delay dozens of production lines there."
"We've been discussing this all morning and we can't come up with anything. I think we should listen to the shareholders. Let's have lunch first and stop nitpicking!"
"Yes, we are all tired. We can't think of any good ideas when we think about it on a hungry stomach like this."
"Do you still have team spirit? Are you still part of the group? When is it? I just want to eat!"
Seeing that they were pinching again, yan su could only say, "Okay, how about this? Let's solve this problem first and then have lunch, ok?"
"Yan shareholders, that's easy for you to say. Solve it. How? The brains of the twenty or so of us are not for nothing. If there's a way, we'll just sit here and talk about it?"
"Yan shareholders, did you see something wrong?" The design director looked at her hurriedly.
"Yes." Yan Su nodded lightly, not knowing if he was right.
An old board member laughed. "You're bragging, aren't you? It's not that I underestimate you. How long have you been in this industry and what can you see? I've worked in the Fulinmen for 30 years, and I can't even see it with my naked eyes. It's a waste of time for you to look at it."
He obviously didn't believe Yan Su, and under his sarcasm, several of the old directors also chuckled.
"Then please listen to my analysis. If I'm wrong, you can scold me again."
The old director reached out his hand and motioned, "Go ahead." I'm all ears!
Yan Su flipped through the designs in his hand. "I looked at these designs, and they were well drawn, and they were shot from a good angle, and the meaning was well explained, and they were very popular. But why did they still feel wrong? At first I didn't understand, but then I realized that the problem was the jewelry itself."
"What do you mean?" Everyone turned their eyes to her. "Take the wedding series for example. We are launching this product for marriage. It is aimed at the socialite of the upper class, the daughter, and the significance of using ruby is good. Red represents joy, but in the eyes of the upper class, diamonds are the most valuable thing, even if the ruby you wear is rare.
No matter how big they are, in their hearts, diamonds are number one. "
"What does yan shareholder mean?"
"Ruby and 18k gold are not as good as diamonds and platinum necklaces. If you were to get married, would you choose the first one as your own, or the second one?" Yan Su looked at everyone.
"Of course it's a diamond. It's so shiny."
"Diamonds are more expensive."
"I like diamonds the most!"
"Although this ruby of ours is extremely rare and more expensive than diamonds, if you give me a choice, I will still choose diamonds." Yan Su concluded,
Treasure, you don't usually choose gold with red string as a gift. "
"Why? Didn't the older generation give it away like this?"
Yan su shook her head. "If it was me, I would give the zodiac sign, such as the zodiac bracelet, or the gold zodiac card. I could also make an innovation by engraving the baby's initials on the back of the bracelet or the gold back, the date of birth."
"That makes sense."
"I see."
Yan Su's words seemed right.
Although the design drawings are very beautiful, they are not the kind that the masses like. Even if they are produced, the sales volume is not big.
"Yan shareholders is really talented. What should we do next? We can't let the designer redo it, can we?" Someone in the crowd asked.
"We have to draw again."
"Ah? But it's too late. There are only 45 minutes left. Can the designer finish so many drafts?"
Yan Su smiled. "It's very simple. These drafts drawn by designers can be produced, but the number has to be reduced. The paintings I just said can be re-painted in two separate listings, which can promote more to the Fulinmen. As the main selling point, the number doesn't have to be much, and the value of the rare items is high."
"Yan shareholders is smart! Now we can even save money on publicity."
"If you had seen it earlier, we wouldn't have had to argue all morning!"
"Yes, we all want to break our heads! I can't think of a reason!"
"It's so bright, Yan shareholders. I'll give you a big compliment!" Someone gave her a thumbs-up. The old director, who had just mocked Yan Su, was extremely embarrassed. "I didn't expect it. I've been at the Fulinmen for 30 years, and I've been numb to these aesthetic standards. As a bystander, you've seen through all the problems. I'm impressed."