Xiao Qi didn't talk nonsense.
There are too many great powers on the Internet. One of them, probably too busy to do anything, compiled a history of advertising development in China over the years in 2012 and published it on the Internet.
Among them, he proved with a large number of data that 10% of the advertisements in the 33 years after the statistical reform and opening up came from the unified global strategic advertisements of large foreign companies, 5% from commissioned foreign advertising companies, 25% from self creation, and the remaining 60% came from foreign advertising plagiarism and patchwork.
The domestic advertising environment is surprisingly bad. They want horses to run and don't feed them.
Most of the company's clients have low cost, urgent time and many requirements, so that advertisers simply copy or piece together a section of advertisements from abroad, even if they pass the test, they don't have the idea of winning with excellent advertisements from abroad.
Of course, this is also related to the lax legal supervision and insufficient protection of intellectual and creative property rights.
If you really create a good advertisement, any upgraded version, peer version, wing comparison version, etc. will pop up immediately. Until you stink the idea, everyone will disperse and look for a new goal again.
It's like a Hong Kong film. Don't you end up plagiarizing and rough editing?
ok
Don't go too far. Yu Shanshan can understand what Xiao Qi said.
Although she thinks Xiao Qi is a little extreme, it is undeniable that the quality of advertisements made by well-known foreign advertising companies is indeed very high.
Take a simple example. Every year, the oil of Olay girls are full of new ideas and beautiful, which has become the standard for female stars to evaluate their status.
How many domestic advertisements can you find that are sustainable and highly praised?
"Europe and America are OK. How can we find South Korea and Rb?" Yu Shanshan tooted her lips with a special x feeling, "can't China compare with Europe and the United States, but also with South Korea and Japan?"
Xiao Qi felt a little itchy. He simply had the courage to hold Mei x'er's slender willow waist: "sister Shan, I tell you, South Korea and Japan have always been the most high-end consumer market in Asia. Their combined population is almost 200 million, and their consumption power is even stronger than that of the United States. If we want to enter this market, although we don't have to use their own stars, only domestic advertising companies can better understand their own culture. Let our people shoot, but the effect will be bad. "
There is another thing that the teenager didn't say, that is, the understanding of Oriental people. Korean and Japanese advertising companies, especially RB's, are absolutely excellent.
No matter from the innovation degree of intention and the exquisite degree of picture, many advertisements of Rb have reached world-class, just like their cars and electronics.
Sometimes he can't figure out how the Chinese nation, which has created 5000 years of glory, can be pulled down so much by others in just two or three hundred years. Even South Korea and Rb are far better than us in many aspects. It's really a little ashamed of our ancestors.
For the young man to take advantage, she put her magic hand on her Liu x waist. Yu Shanshan pretended not to know, but a blush flashed across her pink face, "well, I can't tell you. It's two o'clock in a minute. You can look at their information first. I asked six of them to come over at 2:30. Let's discuss it first, just the six on the face. "
Xiao Qi looked at her to get up and leave. He quickly pretended to be in pain and said, "Oh, I may be tired these days. My waist hurts a little. It would be better if a kind-hearted person could massage me so that I can read the information comfortably."
The tall beauty x'er turned her eyes and nodded Xiao Qi's chest. "I've never seen you so selfish. No wonder you gave me such a high salary. It turns out that in addition to working hard, you have to act as your personal nanny!"
Young people are usually not so casual. However, this northeast ocean horse is so attractive that even Xiao Qi can't help wanting to be closer to her.
Last time when she was drunk, Yu Shanshan almost rolled XX with Xiao Qi. The relationship between them had already been very ambiguous. Coupled with a thread of love in her heart, Yu Shanshan naturally didn't refuse Xiao Qi's unreasonable request. She just got angry and ordered Xiao Qi to lie down on the bed, kneel aside and massage him gently.
While enjoying Mei x'er's massage and smelling Yu Shanshan's elegant fragrance, Xiao Qiduan was very comfortable. When looking at the required information, he also focused a lot.
Looking at it, Xiao Qi smiled, "sister Shan, your bank background hasn't changed. Why are the first batch obviously weaker than the second batch? For example, the oBf in the United States, which is coming today, is only the 12th in the United States, but the TKQ on your second list ranks second! "
"It's almost OK. I've seen the performance of oBf. It just lags behind TKQ in the world. It's still very strong in the United States. This year, Nokia's advertisements in North America are all shot by them, aren't they? It's very suitable for our company. The price is 20% cheaper than TKQ! " Yu Shanshan replied without hesitation.
Xiao Qi burst into laughter. Mei x'er's sister is really good at managing her family. She doesn't belong to the public relations department, but to the finance department.
He explained with a smile: "our products should have a global fit in more aspects. And TKQ is very well-known in America. Don't forget that they cross hold shares with ABC media according to the information you wrote above! If we choose TKQ, we will certainly have more opportunities in the publicity? "
"Nonsense, if you choose a good advertising time and advertising location, it's all white money. With less money, is your relationship useful?" The tall beauty x'er was angry and pinched the boy's waist again.
"Oh..."
Xiao Qi shivered with pain. Looking back, he wanted to scold righteously. Unexpectedly, he saw the posture of the ocean horse bending down to work.
Nothing else. The key is that in this way, most of the crisp XX of the ocean horse is exposed. It is a piece of XXXX. If the bra is not too tight, I'm not sure I can see XXXX in the deep ditch.
It's beautiful!
Xiao Qi swallowed his saliva and his eyes didn't move.
Yu Shanshan was puzzled, but with Xiao Qi's eyes, she looked at herself. Immediately, her dimple was as red as an apple. She covered her crisp XX clothes with one hand and punched her without thinking.
If the boy is ready this time, how can she succeed.
As soon as he grabbed one side, Xiao Qi hugged Yu Shanshan in his arms, and then pressed down hard, pressing Mei XX Er, who was struggling all the time, under his body.