Chapter 488

Friday, August 31st.

The second batch of six advertising companies came to the conference room of Shangri La Hotel on time.

People can't hide things in the mall. They have known through various channels that fairy company is about to sell a revolutionary and epoch-making electronic product, which will definitely detonate the world.

So there was no more reserved. Those who came and sat around the table were all foreigners.

Oh, not only six, but also the general managers of four companies who didn't come yesterday also sat at the table with a shy face.

With the successful experience of the first day and the resentment of yesterday, there is no doubt that Yu Shanshan's performance today is even better.

The Northeast ocean horse not only shocked them with its beautiful appearance, but also charmed the dreampad. It almost dropped the eyes of a group of people. The whole room never broke the screams of "mygod" and "shit".

The demonstration here has just ended. Before we can say anything, Maochang Xiaodao, planned by the Japanese island, and Kim Daheng of Samsung advertising in South Korea, have been waiting outside the door. When they came in, they respectfully sent the dreampad advertising plan written after urgent communication with China.

For the conditions of "shooting in mainland China" added by fairy company yesterday afternoon, the two agreed to raise their hands and feet.

Not only them, but also the general managers of the other ten companies.

Why?

It's their great credit to stay in China for advertising. This performance should be written into the resume and accompany their whole career!

With this credit in hand, even if one day you can't return to the headquarters and sit in a higher position?

Only American rookie singer Taylor is a little more troublesome, but it doesn't matter. The large advertising companies in the United States are all powerful. How can a small singer be invited.

Xiao Qi took Yu Shanshan with him to discuss the details of the contract with Xiaodao Maochang and Jin Daheng, leaving the general managers of the remaining ten advertising companies to discuss on their own.

Teenagers believe that the dreampad, which replaced the iPhone and first appeared in the world, can't escape its temptation as long as anyone has seen it.

The people who are anxious now are not themselves. It is more conducive to negotiation to air them.

The main expenditure of advertising has three aspects: the first is the production cost, the second is the star compensation, and the third is the promotion cost.

Generally speaking, the money consumption of the three is just the opposite. The promotion cost of TV media is the most, the star reward is the second, and the production cost is the cheapest.

Xiao Qi's initial sales targets are ten major countries in the Americas, the European Union, developed countries such as Switzerland and Australia, Japan, South Korea, Singapore, etc. in total, there are more than 35 developed countries, which are one of the places for advertising.

A billion dollars looks like a lot, which can be spread to 35 countries, and there is not only one advertisement, but a series, so the average is less than 10 million dollars, I'm afraid the number is not enough.

Once the second issue of the advertisement comes out, it is not surprising to add another $3.5 billion.

Fortunately, Chinese stars pay in RMB, otherwise they will spend more.

Of course, Xiao Qi is not afraid to spend advertising fees. As long as he can earn more, it's worth spending as much as he can.

In the United States alone, Nike's advertising expenses reached $600 million in 2000. Since then, the annual advertising expenses have ranged from $600 million to $800 million. As a result, people's annual sales and profits are increasing, which shows that good products and good advertising can complement each other.

In four months, the global advertising budget is a billion dollars, but Xiao Qi doesn't have this huge amount of money.

But he didn't worry much. He couldn't. He could borrow from Citibank.

In the past month, today, August 31, the oil price in New York has been quoted at $63 a barrel. Shoch has won a total of $700 million from Goldman Sachs and Merrill Lynch. Although the money can not be credited, no one would think that it will rush to more than $80 when watching the unstoppable slow decline of oil price, At least this year, fewer and fewer people are watching more.

It's not that Xiao Qi worships foreign countries and fawns on foreign countries. He doesn't know how to take care of domestic commercial banks.

It's because when you lend us dollars and return it a few years later, the appreciation of the RMB alone is enough to offset all the interest and make yourself earn a sum. How can a teenager fall behind?

In the conference room, Xiao Qi saw the contract details brought by Xiaodao Maochang and Jin Daheng, which was the same as what he asked yesterday.

In terms of advertising cost, time and promotion plan, their business plans are absolutely excellent. The details of classification and the anticipation of various emergencies are very professional. No wonder they are one of the best advertising giants in their own country.

However, the advertising expenses of the two companies are not cheap.

South Korea's Samsung offer is four well-known Chinese stars, five advertisements, half a year of comprehensive medium exposure, a total of US $23.8 million.

Japan's islands are better. Eight advertisements, with the same comprehensive medium exposure for half a year, are a total of $40 million.

You can't see absolute value in advertising.

Considering that the economies of South Korea and Japan are almost strong, and Japan's population is three times that of South Korea, it's not expensive to only double the price of South Korea.

Xiao Qi can be generous with his own people, but he doesn't like to get used to the smelly problems of foreigners.

After thinking about it, he divided the budget of Samsung advertising in South Korea into 20 million and that in Japan into 35 million, and handed it back.

"Xiao Dong, we can't make this price!" Jin Daheng's face was so ugly that he was about to wring water. "What you need from these four stars in China is a famous star. Do you have to pay at least 5 to 8 million per person? The three major television stations, including KBS in South Korea, are all masters who want money but not life. A 15 second advertisement can get them $2 million for half a year, let alone 30 seconds. If our Samsung brand were not hard enough, 23.8 million would not be possible. "

"I have here a detailed report on the advertising expenses of eight companies such as Nike, Nokia and Dell in Korea last year. Take a look, director Jin." Xiao Qi took a piece of information from Yu Shanshan and handed it over, "look if our algorithm is wrong. Of course, we know that world-famous companies will certainly have preferential treatment, so I just raised the price by 10% on their basis, and you should make a profit. "

While looking at the familiar data and listening to Xiao Qi's words, Jin Daheng was shocked: How did this boy get such detailed data? It's too evil, isn't it?

Xiaodao Maochang also received a detailed information in his hand. Needless to say, the content was similar to that of Jin Daheng, which made him laugh bitterly.

In order to get a more accurate figure of advertising expenses, Xiao Qi specially asked Bolun consulting to buy detailed data. Thirty five pieces of information cost US $2 million, but it is absolutely worth the money.

According to the amount he calculated, advertising companies can maintain a gross profit of 10% - 15%. Although it is not much, it is definitely profitable.

Since it is to make money and participate in dreampad, an epoch-making super electronic product, there is a great possibility that twelve companies will comply!