"Tell me about your plans for next year." Li Yuxin took the document and looked at it, then asked Chen Jun while looking at it.
"At present, our company has basically covered all the second tier cities in China, and has settled in almost one third of the third tier cities. So far, the number of stores in all the first tier cities has been fully saturated, and the second tier cities have basically remained saturated. Only a few cities have room to continue to expand, but the space is small. Third tier cities are our next expansion and development direction. However, due to the constraints of economic development level, population and consumption capacity, the development space of third tier cities can not be compared with that of first tier and second tier cities. According to our estimation, our total number of stores should not exceed 300, and the best and most ideal number is about 280. Therefore, there is little room left for us to further expand. Therefore, I think the next development plan of our catering company should focus on further adjustment and refinement of our management mode and business strategy innovation. This year, our plan is to open 30 new stores, further improve our management system, establish a nationwide network management mode for all stores, and then make further investment in dishes and publicity, so as to expand our business growth in these areas. Our goal this year is to achieve an annual turnover of 3 billion, an annual profit of 1.3 billion, and a monthly sales volume of 300 million. " Chen Jun said slowly.
"Your idea is correct. I have a look at the market forecast report you gave me. It's correct. 280 is a safe quantity. We will complete 280 according to this quantity, and then we will increase or decrease the quantity of each city according to the market situation of each city. This is very important for an enterprise. At the same time, you said that the next development plan of catering companies should focus on further adjustment and refinement of our management mode and business strategy innovation, which I agree with. In recent years, our catering company has been developing rapidly. Such rapid development can bring us a very intuitive breakthrough in turnover. This data looks very gorgeous, but the hidden danger is really huge. It's like an upstart. A certain industry has huge profits. He can expand all his life in a short time. Of course, he will get rich overnight, However, once there is a slight change in policy or market, or an accident, he may lose his fortune overnight, so we can't be upstarts. The next important task of your catering company is to stabilize its position, strengthen its own management and adjust its management structure. This is road construction first. Before, we worked hard to build a rough road. The mileage is very long, but there is only subgrade, no pavement, and no drainage facilities. Now it looks very good. The road is open, and cars can walk. But once it rains, can this road walk? Does the car go fast? It may not be long before the road is full of potholes. Therefore, what we need to do now is to sort out and process the whole road, pave the road and build additional facilities, so as to make the road safe, stable and comfortable. So, I give you the goal of the catering company this year, that is, the turnover of this year will exceed 3.3 billion, and the annual profit will reach 1.5 billion. For monthly sales and the number of stores, we no longer make rigid requirements. However, there is one point. Catering companies must do a good job in steady and sustainable development, refine and refine management, and be prepared to prevent risks. Our scale is large enough. The next step is to consolidate our own foundation to ensure that we can fight against all possible risks and crises. This is the most important point. " Li Yuxin waited until Chen Jun finished speaking and said slowly.
When Li Yuxin said that, Chen Jun kept recording with a pen. Then ye Lingtian said to Wang Li, "Wang Li, tell me about your situation."
"This year, the annual turnover of the food company has reached 820 million, and the profit has reached 400 million. At present, the balance of our food company's account is 370 million, which has basically completed the task set by President Li. This year, we have achieved channel coverage in all first and second tier cities, as well as nearly 60% of the third and fourth tier cities in China. In the whole country, except for remote areas, mountainous areas, plateaus and other places, all our commodities have been covered. And this year can achieve this sales target, and our advertising effect has a great relationship. We will continue to increase investment in advertising next year, and according to the requirements of the market, we will build a new plant and three production lines after the end of the new year to ensure that we can meet the supply requirements in the second half of this year. In addition, we will also increase investment in variety research and development and innovative technology. Our goal next year is to achieve a sales volume of more than 1 billion yuan and a profit of 600 million yuan. " Wang Li said directly.
"Your plan is very good and the implementation policy is correct. I don't have much to say, but you are too careful in the aspect of goals. Next year, your sales volume must exceed 1.2 billion yuan and your profit must reach 700 million yuan, which is only a target that can be fully achieved. In addition, we set a requirement for you that your balance must reach 500 million yuan next year. That is to say, you should control the relationship between profit and investment by yourself. At this point, you companies should pay attention to that from next year, our audit standard is to consider profit and balance. Well, Liao Jin, tell me about your situation. " Li Yuxin said coldly. After that, he directly knocked on the table with his pen to signal Liao Jin to start.
"It took us six months to take over the company last year, with a total turnover of 97 million and a profit of 43 million. Because we have no conditions for expansion, our goal this year is to achieve a turnover of 200 million, strive to achieve 50% of the net profit, and make the profit reach more than 100 million. " Liao Jin said briefly.
After hearing this, Li Yuxin nodded and said, "your hotel management company is no better than other companies. You really don't have much possibility of expansion. However, you should do better in management. If you want to find a way to achieve higher profit ratio, we won't ask too much for you. I'll set a goal for you. Next year's profit will reach 110 million. We don't have any hard and fast requirements for other things. "
"Well, we'll do our best." Liao Jin nodded and said.
"Well, you three companies have finished reporting. Listen to Mr. Ye's arrangement." Li Yuxin continued.