Chapter 1396

Ye Lingtian took a sip of the wine and slowly listened to Fang Zhiqiang's words. After half a sound, he said, "yes, your idea is very correct, and you have cut into something that modern people urgently need, that is, health. Speaking of you as a food ingredient, it's better to say that you are in the health industry. You have made a good choice, but you should realize that you are actually doing health, Health is your business purpose. You must not forget this. Generally speaking, I think you are doing well, but you have some problems, which are likely to be fatal

"Mr. Ye said

"First, your business is not comprehensive, which may have something to do with the small scale of your business at the beginning, but it certainly affects your sales and user experience. It's a simple truth. The people who come to you to buy fresh food must pay attention to health preservation, and those who have money and don't pay attention to health preservation won't think of buying it, and those who don't have money can't afford it, According to what you said and your business model, it's not several times more expensive than ordinary vegetables. You certainly don't have any money to earn, so it's all rich people who come to buy them. What the rich people fear most is trouble. Moreover, since it's health preserving, all the food is required to be healthy and green. You just sell vegetables, which can't meet their needs. After a long time, if another family that also deals in green food and has more varieties than you comes out, they will go to another one immediately, and you will only have to close down, The market is very fast. As long as there is a new type of thing, as long as you make money, many people will follow suit soon, and there will be capital investment in it. By then, you will have to close down your small investment. If you want to be in an invincible position, you should quickly make your business comprehensive, and then enlarge the scale and seize the market first. Otherwise, if you look again in a year or two, you won't even have soup to drink. Second, you have great risks. Do you think it is safe for you to sign agreements with these farmers? Do farmers know what is scientific breeding, what is green planting, and what is pure natural pollution-free? They don't have scientific planting management methods. Can they guarantee the yield and quality to you according to your agreement? What you are focusing on is green health. As long as one of them fails, your signboard will be smashed, and then you will only be bankrupt. Your business model is really not safe. Moreover, if you expand the scale, do you think the plants planted by these surrounding farmers can meet your needs? Have you ever considered the cost? This is not at all a desirable source of raw materials. The third point is that you should stick to your own brand. No matter what you do, as long as you want to be bigger, you must unswervingly build your own brand. However, all the big companies that succeed in the end are made by brand, reputation and influence. In fact, my nanny is very considerate of us. She always tries to buy some healthy and green vegetables for our family, but she just goes to the vegetable market to find some vegetables picked by the farmers around. She has never heard of such a store as you. You know, I live not far away. This shows that you have been doing it for two years, far from making your own brand effect, you have not done publicity, no publicity, then you have no way to grow. Another one, I ask you, "do you have any technical personnel in your company?" Ye Lingtian said slowly.

Fang Zhiqiang was stunned, then shook his head and said, "no, we didn't. We just hired more than a dozen employees to be responsible for the purchase and delivery. The store manager is responsible for the finance."

"According to your business model, your company will close down in two years." Ye Lingtian shook his head, and then said: "no matter how big or small the company is, it has to have its own clear management mode, clear division of labor, and full-time counterpart. Your company itself is to do health, as a result, even the most basic scientific and technological personnel are not available, how do you ensure that your products are healthy? By the mouth? Once something goes wrong, what can you prevent with your own simple detection method? It's like gambling. If you want to gamble, you'll meet honest people and good customers. No one will find anything. Once something happens, you'll have nothing

"Brother Lingtian, he... This is actually his first time. He has never worked in a company before, nor has he just been in management. However, Zhiqiang, I think Ling Tian is right. A company must have a perfect management system. " Zhang youyou said.

"Mr. Ye, what you said made me very happy. In fact, I really don't understand. I'm a layman. I've been studying hard, but I'm not from this major. Mr. Ye, please teach me how to do it? " Fang Zhiqiang sincerely looks at ye Lingtian.

Ye Lingtian lit a cigarette again, took two puffs and said, "the first step is to invest. The more the investment, the better. The second part is to establish a perfect company structure and improve its management mode. It is necessary to assign special personnel to specialize in finance, procurement and chaotic management. Sooner or later, a person with multiple responsibilities will have problems. Hire professional managers to manage the company. The third step is to establish your own vegetable planting Park, establish your own farm, and employ professional scientific and technological personnel to be responsible for your plantation and farm, so as to ensure scientific cultivation methods and pure green in the process. The fourth step is to expand the national model and quickly occupy the market. The fifth step is to strengthen publicity, plane publicity, network publicity, leaflets and other abnormal means of publicity mode, to establish their own brand influence. "

When ye Lingtian finished, Fang Zhiqiang carefully remembered.

"But... But I can't get so much investment. It may take a lot of money, at least more than ten million." Fang Zhiqiang hesitated after thinking for a long time.

Ye Lingtian is also confused for a while, and then realizes that people have no money at all. Ye Lingtian thought about it, then took out a business card from his wallet, and wrote on the back of his business card with a pen: "Wang Li, this is a friend of mine." Then he signed his name and handed the business card to Fang Zhiqiang, saying: "you take this business card to veterans group, which has the company address. You go to veterans group to show this business card to the front desk, tell them you want to find Wang Li, and they will take you to see Wang Li. Then you give this business card to Wang Li, and tell me you want to find him. If you ask him, tell him to inject 100 million yuan into your company, buy 70% of your company's shares, and give you the remaining 30%. Then, you will continue to be the general manager of the company. However, the company belongs to veterans group, and you are one of the shareholders. At the same time, you are also one of the employees of veterans group. The company will be managed by you in the future, but you must accept the management of veterans group, that is, Wang Li. Do you have a problem? "