Chapter 1518

"Yes, aren't you going to marry you soon? I came to inspect you at the order of your mother-in-law. " Ye Lingtian smiles, and then says to Fang Zhiqiang, "OK, I'm kidding. Let's get back to business, OK? How is the company doing now? Tell me about the company now. "

"Since taking your investment, and with the support of talents from your veteran group, our company has expanded rapidly, mainly starting to build our industrial chain. Two years ago, we built two farms in the north and two super large farms in the south. Since last year, both farms and farms have been put into production. Now, the products sold by our company are basically produced by our own farms and farms. From this year, we have begun to gradually cancel the cooperation with other farms and farms. Our goal is to cancel all external products within this year, All the products we sell are produced by our own company, which is our scale investment in the production line. "

"The second is that we have expanded our sales. At present, we have 58 stores in Donghai. Basically, we have one outside every high-end luxury community in Donghai. In addition, we have built our own network of online shopping, telephone shopping and door-to-door delivery. We have completed the construction of the whole channel at the beginning of this year. Moreover, in terms of promotion, we have spent a full year from last year to this year to promote it. At present, the effect is not bad. Among the high-end people in the whole East China Sea, Our company still has a certain popularity, but also has a lot of fixed customers. Generally speaking, although the development of the company is still in its infancy, the situation is very gratifying. " Fang Zhiqiang reports slowly.

"What's the overall situation of the company at present?"

"Last year, our total turnover was 17 million, and the company's profit last year was about 4.5 million. In the first quarter of this year, our total turnover was 13 million and the realized profit was about 4 million. " Fang Zhiqiang reports.

"One quarter of this year can catch up with last year?" Ye Lingtian was also slightly shocked.

"This is because last year was just the beginning of the company's development, and our investment was only completed in the second half of last year, so the situation last year was not optimistic. However, from the end of last year to now, we have just entered the formal operation track, and now is the time for development. Our turnover in the first quarter is 13 million. We expect that this year's total turnover will exceed 70 million and the profit will exceed 15 million. " Fang Zhiqiang continued to report.

"Well, this one is quite ideal."

"Yes, the main reason is that the market potential is huge. According to our market analysis, the total demand for this kind of high-end pure natural food in Donghai should be more than one billion yuan per year. After all, there are too many rich people in Donghai, and they all pay great attention to health, so the demand for this kind of food is high. Our company's goal is to occupy more than 30% of the market of Donghai City, that is, to achieve an annual turnover of more than 300 million yuan in Donghai city. We expect that we can achieve this goal in about five years. Our farms and farms are built according to this demand. "

"Are you sure you can reach it?" Ye Lingtian asked again.

"Certainly, we can only guarantee three aspects. The first is quality, which is our foundation. All our vegetables and meat are subject to responsibility slicing and responsibility tracking mechanism. Moreover, from our farm and breeding farm to our store, we have to go through three inspections, and one inspection before selection, When we leave the factory, we have to carry out a test, and then we have to carry out the most stringent test when we are in Donghai warehouse, which can basically completely eliminate the emergence of problem products. In addition, our products, whether vegetables or meat, are completely monitored and recorded. That is to say, we have monitoring records for everything that our feeders and technicians do in the production process of our products. Every feeding process of our feeders and technicians should be strictly recorded. We also have a special supervision department responsible for supervision. It can be said that our complete system can fully guarantee the quality of our products. "

"The second is service. Similarly, we have strict regulations and supervision system on the service attitude of our sales and delivery personnel. We must ensure that we have not only perfect product quality but also perfect service quality. The third is that we will further increase our publicity efforts and carry out targeted publicity for our target customers. Let's say that the price of our products is five times the price of ordinary similar products, and the four times the price paid by customers, of which one time is used in product quality control, one time in our service quality control, one time in our scientific breeding, and one time in our publicity and promotion. In fact, our company's profit is only the sum of the profits of ordinary commodities at the remaining double price. Almost. Our company's final profit accounts for about 20% of the price of our products. On the whole, this is very rare. Over the past two years, we have been making early-stage investment, and our system has been established. So far, we have basically established both of them. Now what we need to do is to strengthen the management, and then continue to slowly expand in the sales end to expand our market. " Fang Zhiqiang said.

"What are your long-term goals?"

"For the future, we have detailed plans and a timetable. Starting next year, we will consider entering Beijing, Shenzhen and Guangzhou to complete the market expansion of these two cities in two years, and then go to other first tier cities. In addition, in the second half of this year, we will invest in the construction of five orchards. In the future, we will gradually improve our products, from vegetables, fruits, meat to aquatic products. Our goal is to build a complete pure green industrial chain. We will strive to become the first green fresh food enterprise and the largest one in China. We need to build our own brand and establish our own brand value. " Fang Zhiqiang is a bit high spirited.