Chapter 1606

In fact, Wang Li and Liu Shangrong knew that ye Lingtian was doing it for a long time, because every time ye Lingtian came back from outside, they would call Wang Li and Liu Shangrong to ask about Chengying group and Wang Gaoyuan in person.

"Chengying group is in good condition at present, and all its businesses are developing steadily and well. It's better and better. More than a dozen hotels that had closed down before have reopened, and their performance is recovering. In addition, there is constant publicity, advertising and activities, including online, offline and plane hotels. Chengying group is the most popular hotel company at present. In the past two years, they have spent too much money on publicity. This kind of publicity is not strong in the history of the whole hotel industry. However, it is obvious that the effect is very significant. This kind of large-scale publicity investment is very huge, but the same, The profit is also huge and proportional. It is precisely relying on this kind of bombing propaganda that Chengying group has been pulled back step by step from the original edge of bankruptcy. Now it has returned to the original scale and there is still a situation beyond it. On the whole, the current Chengying group, after our comprehensive evaluation, is stable and good, and is still developing step by step in a good direction. After the end of this year, Chengying Group continues to increase its investment in publicity and promotion. This year, Chengying group has made a 2 billion yuan promotion plan, and the funds have been distributed. In addition, Chengying group also invested in an Internet company last year, with an investment of 500 million yuan last year and an additional 300 million yuan this year. At present, this Internet company has a small scale. " Wang Li said slowly.

"On the other hand, last year, Wang Gaoyuan invested in the construction of a world-class resort in Sichuan, in the name of Chengying Hotel, with a total investment of 4.2 billion yuan. Preparations began last year, and now we have started to start all-round construction. This project is a big one for Chengying group and Wang Gaoyuan. I specially asked someone to evaluate this project. I also personally analyzed this project and Wang Gaoyuan. I think this project is very good. When it is hot, I say it from the perspective of Wang Gaoyuan and Chengying group, because it can mainly play an interdependent role, I believe Wang Gaoyuan's purpose is not just to make profits for the resort. In fact, the profit cycle of the resort is a little long. Based on the current capital situation of Chengying group, it is obvious that they would not choose a project with such a huge investment and such a long profit cycle. The first reason why he chose this project is that he wanted to rely on this investment to get local policies, favoured policy. At present, this goal has been achieved. Chengying group has signed a series of agreements with the local government, and the local government has given a series of preferential policies. Second, his main purpose may be to carry the brand of Chengying hotel. If this international resort can be built, it will undoubtedly enhance the brand of Chengying hotel. The value of Chengying hotel is worth tens of billions or even tens of billions. It can even be said that it is priceless. So I say, Wang Gaoyuan's investment in this project is very good. He really has some talents. He is definitely not a straw bag. Moreover, he is also very courageous. He dares to think and dare to do it, because according to the current capital situation of Chengying group, it is a very risky move to invest such a large amount of money in this project, It's not easy for ordinary people to make up their mind. Similarly, as long as this project is successful, the whole Chengying group will go to a higher level. So I think Wang Gaoyuan is a real brave and resourceful person. " Wang Li slowly reports to ye Lingtian about Chengying group. Of course, what he knows is also about some trends of Chengying group, not including Wang Gaoyuan's personal.

"Well, I already know all this. Lao Liu reported to me half a year ago. Now this resort has been fully started, right?" Ye Lingtian nodded. Liu Shangrong had already reported all this to ye Lingtian in detail half a year ago. Ye Lingtian actually knew everything about it.

"Yes, I have arranged for people to watch over there. They have our people in this project, including the senior management of Chengying group. I have real-time monitoring on Chengying group, Wang Gaoyuan and the progress of this project. The project was successfully approved three months ago. Two months ago, bank loans were in place. After the project funds were in place, full construction began. At present, the preparatory work for this part of the project has been completed, and the demolition and earthwork foundation are under construction. " Liu Shangrong took the words.

"The money is in place, isn't it? 4.2 billion? One time in place? " Ye Lingtian then asked.

"No, as far as I know, the project is carried out in two phases. The first phase is 2.8 billion yuan, and the second phase is 1.4 billion yuan. Now the first phase of the project construction, all 2.8 billion yuan of the first phase has been put into the project department." Wang Li replied.

"Well, Wang Li, you have been talking about Liu Shangrong's wisdom and the current situation of Chengying group. You have also said that the current Chengying group is about to return to the previous state of Chengying group, but you have overlooked one problem, that is, the current capital situation and debt situation of Chengying group. In my opinion, the current Chengying group is actually a dangerous building, which is not the same as the former Chengying group with solid foundation. Although the appearance may be the same, the Chengying group is going to collapse on the invisible foundation. Do you know about the capital situation and debt situation of Chengying group? Tell me about it. " Ye Lingtian lit a cigarette and continued to ask Wang Li.

"At present, Chengying group does have some debt problems, but I don't think their debt situation is serious enough to cause a crisis. As far as I know, at present, the debt of Chengying group is about 15 billion yuan, and the debt ratio of its total assets should be about 85%. It has already reached a zero point. According to some evaluation rules of the bank, the debt ratio of the hotel industry is in danger when it exceeds 85%, and it is normal when it is within 85%. At least the risk is controllable. Wang Gaoyuan obviously knew this, so he kept the debt ratio within 85%. The debt situation of Chengying group is not so optimistic, but it is not dangerous. Moreover, this is only temporary. After all, Chengying group is now in the investment stage and has not yet reached the profit period. Give Chengying group another three years or so, now the investment will come to the profit period, and the profit will be huge, so it will naturally pay off step by step and reduce the debt ratio. Therefore, in my opinion, the current risk of Chengying group is controllable, temporary and far from the dangerous stage. " Wang Li said his analysis.