Chapter 2648

"Tell me about your situation in recent days. What have you done and what have you achieved?" Lin Hai asked them.

Zhang Xiaowen and Li Qiang then talked about it. In fact, they haven't really started business these days. The main reason is that they used to be just security guards, and Zheng Long didn't dare to tell them to try. If they scared away potential customers, it's a small matter. The most important thing is that if their level is too poor, who will be willing to deal with them after they go out?

So for several days, Zheng Long took them with him continuously. When he went out to do business, he regarded them as his followers. He didn't need them to do anything, so he asked them to watch and listen carefully, to observe how he dealt with customers and how he communicated with them, and then, when they went back, Let the two of them tell the others about the process again.

As soon as Lin Hai heard this, he knew that Zheng Long's arrangement obviously had his intention. In this way, the two of them had a basic understanding of the job. Then, they kept a high degree of concentration and tension in the process of observation. In the process of going back to retell to others, they could also exercise their eloquence, At the same time, let Zheng long to judge their own characteristics and expertise.

It can be said that this is also a surprise training, which should also be Zheng Long's helpless move. After all, due to the shortage of manpower, it is impossible to carry out those systematic and professional training.

But Lin Hai is more admiration for Zheng Long: no matter when, he did not see in this man to give up, but is constantly changing, constantly looking for ways to solve.

This is probably the reason why the company can persist in the face of so many situations. It lies in Zheng Long's constant persistence and breakthrough.

According to the current situation, it is not only Zheng Long who is working hard, but also the whole company has begun to form a unified mind. Everyone is working hard, which makes Lin Hai have more confidence.

So Lin Hai didn't ask Zhang Xiaowen what the business results will be after they run down these days. The requirement for performance is a matter of the headquarters group. His idea is that as long as they work hard, the results will come naturally.

After training, Lin Hai takes Zhang Xiaowen and Li Qiang to find Zheng long, which means that he also begins to return to the business team and start his work.

Zheng Long saw that Lin Hai came with them, and there was no accident. He already knew that Lin Hai had come back. He just nodded to Lin Hai, and then took out a stack of information and handed it to Zhang Xiaowen: "this company is our next key customer. If we can take them down, we will finish more than half of our tasks this year."

"So, I want you to study the situation of their company, and then discuss an optimal security plan together, and how we should show them when we contact them, so as to dispel their concerns and make them willing to choose us."

Zhang Xiaowen and several of them took the materials and began to study them, while Zheng Long beckoned Lin Hai to come out together.

Lin Hai follows Zheng long to the outside. Zheng Long takes out a cigarette and hands it to Lin Hai. Lin Hai also takes it impolitely. Two people smoke. Zheng long asks Lin Hai, "how are things these days?"

"In fact, it's just a matter of doing something personal and helping a friend." Lin Hai said realistically, "there is no result in business at present, only hope."

Zheng Long waved his hand: "what's the matter? You're new here and you don't have any business knowledge. How can you expect you to win customers like Dacheng Group all at once? After all, our previous ones were just some communities and ordinary new companies. For us, Dacheng Group is already a super customer, To tell you the truth, even if our strength comes up, we can't get into their eyes. "

Lin Hai laughs. He doesn't say the last things about cooperation between himself and Xu Yawen. He just says to Zheng Long seriously: "Uncle Zheng, I have an idea."

"Because you are also very clear that as a security company, the scope of business should not be limited to the security of the residents in the community. In fact, the profit of this area is not high or even very low. Moreover, we are all strong men, young and strong masters. Let them do something like drinking tea, reading newspapers and reading the gate of the retired elders, It's really too condescending. Then we don't have to work so hard to cultivate and train them, and we can't give full play to their real value. It doesn't do any good to the growth of the company's performance and the improvement of profits. "

"Moreover, the security of the community often has the problems of difficult payment collection and long time cycle. For all of these, the bigger and stronger companies can not be a problem, but for our current scale, it is a very big problem."

"Of course, at present, we still focus on community security, but my idea is that we need to gradually transform. One is to broaden our business channels, and upgrade the old ones, such as escorting, technology and conference affairs, because our overall personnel quality is much higher than that in the market, and we use them as ordinary community security talents, But there is still a gap from high-end bodyguards and the like. These types are the most suitable ones. "

"What's more, the most important thing is to do high-end business, especially bodyguards. That's the quickest way we can get back to life. " Lin Hai analyzed to Zheng Long: "because there are too many competitors in the middle end market, we are probably the worst in terms of comprehensive strength, especially in terms of capital, and there is no way to compete with them in this area. And struggling in the low-end market, for example, it's already a good result for us to persist until now. If we continue to consume it, there will only be a dead end. "

"The high-end security, like the private bodyguard, has high cost and large profit margin. It can improve the performance and profit in the shortest time. The most important thing is that it can quickly form the word-of-mouth effect and can develop stably for a long time."

"Uncle Zheng, you should have a deep understanding of this when you came from veterans group, because most of the high-end security customers are concentrated in a circle, and their demand for high-end security is also very large."

Apart from other things, Lin Hai can deeply feel from Xu Yawen. On the one hand, the rich people like Xu Yawen face much higher security risks than ordinary people, so they need some reliable bodyguards with outstanding ability. Moreover, they are willing to pay a high price for this. After all, nothing is more important than life safety.

What's more, the circle of rich people is common, and they all have a common demand for security. Once their security is recognized, it goes without saying that more customers will take the initiative to seek their services.

"In terms of our existing resources, it's not a wise move to continue to nibble at the low end or to spend a lot of money to go up to the middle end. If you want to improve your competitiveness quickly, you'd better take this road to train high-end talents and provide the best personal security. Once we have excellent security for them, we will soon be able to open up the market in this circle. It will be much easier than we are struggling so hard now and visiting customers one by one in property companies and communities. "