Chapter 2899

Lin Hai said his reason: "in fact, as far as I understand it, the low-end customers pursue cost performance, that is, uncle Zheng, you said to spend one yuan to buy things worth ten yuan. Because of the limitations of their own funds and vision, they should strive to make every cent they spend worth their money. Relatively speaking, they don't care about the cost of time, because they want to exchange time for money, It's like having to work hard with you to press prices or ask for more services. "

"For high-end customers, their experience is higher. In our industry, they require higher security. Their own time is money. I've heard such a metaphor before: he is the richest man in the world. When a hundred yuan falls to the ground, he won't stoop to pick it up. It's not that taking money is not money, but that when he has the time to pick it up, he has already created more value of one hundred yuan. "

"Uncle Zheng, what I want to say is that high-end customers and low-end customers have different needs and different mindsets. It's impossible to say that they spend so much time to bargain and compare. The simplest truth is that losers have to bargain when they go to buy land stalls, but rich people go to luxury stores and buy without asking. What they value is not the price of goods, It's whether the goods meet their needs. As I said earlier, their demand here is whether we can guarantee their safety. "

"So, don't worry that our customers will test us for a long time. Basically, if they think we can meet their needs, most of them will make a direct determination. After all, their time is precious and they can't afford to delay it. "

"Of course, we can't rule out that some people may have all kinds of demands and extraneous twigs, but this is only a part after all, and no matter what, we must first strengthen our strength."

Zheng Long is still frowning, or with doubts: "I know what you say is reasonable, our future customer groups do have great changes, but at least for now, we need to come into their sight, first have a preliminary contact, let them have a minimum understanding of us."

"Otherwise, if other competitors get ahead, it will be more difficult for us to get a foothold in the future."

"So I'm still inclined to try to get in touch with the customers first, lay a foundation, and then go slowly and get targeted."

Lin Hai nodded and said, "Uncle Zheng, you are right, but how to get into the sight of customers is a problem."

"I'm still saying that. You think that in our current situation, our rectification is not over, and many areas are as messy as the construction site. How can we show them to the customers? What's more, if we want to be a high-end market, we have to be a high-end market. Is this high-end market that we directly go to tell our customers that we are us? Will our customers believe us when we say that? "

"Even, uncle Zheng, I believe all of these listed by you must be real high-end customers and the customers we need most. Many of them may be the top business owners in Donghai city. But do you think people will refuse to see us even if we contact so rashly? "

A small and unknown security company directly contacts these big bosses to discuss business and provide private bodyguard services. Needless to say, it is very likely to be shut down.

The simplest truth is that if Zhang youyou considers looking for a private bodyguard, he must choose from some of the top security companies in Donghai city. It's good for him to take the initiative to send someone to contact him and not be regarded as a liar.

Zheng long only had a bitter smile: "what can I do? The business itself is like this. One of the ten customers who doesn't directly refuse is good. Then, one of the ten customers who are willing to talk with us is good. At least the performance is not zero. The company has income to support so many people. "

"To put it bluntly, business is like looking for a needle in a haystack, especially for a company like us that does not have such strong background support."

Lin Hai listens silently, and has to say that Zheng Long is not hardworking, on the contrary, he works harder and more dedicated than anyone else. But Lin Hai also realizes that Zheng Long's ideas are really out of date in many aspects, which is one of the reasons why Zheng Long is more hardworking and responsible than many people, but the result is not ideal.

"Uncle Zheng, I have to say that if we continue to look for a needle in a haystack, we will have more limited customer resources and compete with the same industry. If we still keep this practice, we are likely to die in the end."

"If you think about it, it's the same security company. You've experienced it before. You often get in touch again and again and go to the door to talk about it, but it turns out that you're turned away. However, other top companies often have customers who take the initiative to contact you."

"Although we have changed our name and reopened our business now, in everyone's eyes, we are still no different from the previous full health security. It doesn't mean that if we tell others that we will be the most high-end security company in the future, others will believe us, or even be treated as a joke. If we want to do well in the future, we will only have more difficulties."

"Therefore, we can only make our word-of-mouth known, let others know that we are a brand-new company with the strongest strength, and be one of the best in the industry, waiting for customers to come to us. That's the way I want to be in the customer's eye. "

Zheng long looked at Lin Hai in surprise: "that's what I said, but how can I do it?"

"If you want to have a good reputation, at least you have to have a customer base. If you don't do it first, where can you get it?"

Obviously, Zheng Long thinks that Lin Hai's idea is totally fantastic.

Lin Hai said with a smile: "Uncle Zheng, I have plans for all of these. Step by step, don't worry. When you finish these things first, it will be clear."

This answer makes Zheng Longman helpless but speechless. After all, Lin Hai is the boss of the company now. Although Zheng Long is full of worries and doubts, he can only obey.

After Lin Hai ran for more than a week in a row, the approval result of the loan finally came out, and finally approved a loan of 60 million yuan to Lin Hai.

Lin Hai himself knows that this amount is already the limit of vice president Zhao's ability. Of course, it is also in line with the scope. Neither scorpion nor vice president Zhao can make fun of the bank's funds. After all, it's tens of millions of loans, and their company is just such a small company that doesn't even start a business. It doesn't have any business and its assets are poor. I'm afraid the materials can't be delivered if we go through the normal process.

With this loan, Lin Hai didn't have to worry about it for at least a few months even if he didn't have any business. Therefore, he was really very happy and excited. He immediately contacted vice president Zhao and the business manager who had been helping him to connect with him, and wanted to invite them to have dinner together.

Vice president Zhao was busy and didn't agree. It's not polite. It's true that people are busy. It's not easy to find time to deal with the loan for him. Therefore, it's not easy for Lin Hai to disturb him too much. At least, his attitude and mind have arrived. Anyway, there is still time in the future.

Lin Hai invited the business manager to dinner, and then gave him a gift. Zheng Long picked it out and bought it. Zheng Long is more experienced in this aspect. In fact, Lin Hai doesn't want to do this, but it has become an unwritten rule. Besides, people have really helped a lot, so he should have some heart.

After dinner with the business manager, Lin Hai is ready to go to Wang Yu, because it's just the time he and Wang Yu arranged to take photos. He is going to take photos of Wang Yu and go back to the basement that hasn't been refunded in the evening. In the middle of the night, he has to drive back to the security company, because he has to go to the bank early tomorrow morning to go through the final confirmation procedures.

Lin Hai drives out. Next to the place where he eats is a bar street, which is full of all kinds of bars and nightclubs. At this time, as soon as it's dark, all kinds of vehicles are parked on both sides of the road. It can be seen how busy business is. This is also the favorite place for young people.

When Lin Hai turns a corner, he suddenly sees a familiar figure coming down from a car. He is stunned immediately. Then he opens his eyes and looks at it carefully. The figure is especially like song Yuting. Surrounded by several young men, he goes to the depth of the bar street.

But why is song Yuting here? She said before that the exchange between Guangdong and Hong Kong is over? But with her good girl character, how can she come to such a mixed place? Especially the people around her don't look like serious people.

Without thinking, Lin Hai immediately stops the car and rushes over. He has to confirm whether it's song Yuting or not.