Everything is ready but the east wind.
After several days of preparation, it's finally the day when Hero Kill is officially launched.
In a meeting room of Yunmeng building, Liu Ye, chief editor of Yunmeng game and leader of the "Hero Kill" project team, is leading the members of the newly established project team around the computer, nervously waiting for the game to be put on the shelves.
Although everyone's presence here can't bring buff bonus to the upcoming online games, the sense of ceremony is indispensable.
Du Ziteng is here to join in the fun, not a member of the development team, but it is impossible to say that there is no relationship at all. Because there is no independent operation Department for hero killing, Li Zongzheng gave him the promotion work of hero killing and allocated him a publicity budget of 5 million yuan.
It can be seen that in order to defeat the online "love and producer" in the same period, Mr. Li also made a "blood" contribution.
"There are a lot of Spring Festival blockbusters," he said, brushing his mobile phone and looking at the video of the express delivery of a new domestic spring game made by a up owner in station B, Du Ziteng's face was a little surprised.
Standing on the side of the staff with a natural tone said.
"That's for sure. After all, our young people have 365 days a year. Only those days during the Spring Festival are the most leisure."
In fact, it is.
Usually is not to go to school is to go to work, is not the family has a mine or nothing busy people, which have time to soak in the game every day.
Generally speaking, before and after the Spring Festival is the peak season of the game industry. Whether it's mobile games, end games, or even page games, manufacturers with a little strength and less pressure to collect money will choose to launch new works on the new year's Day file in early January or the Spring Festival file before the Chinese New Year.
But relatively, because of the surge in supply, the promotion cost at this time of the year is also more expensive.
Another employee nodded with approval and said with emotion.
"Yes... Ah, I envy you. We can't spare the Spring Festival when we play games."
They are new employees and are still on probation. It's a matter of course that they work overtime. Yunmeng group didn't treat them badly on overtime pay, so they just sighed and didn't complain.
Liu Ye has a delicate expression on his face and is silent.
celebrate the Spring Festival.
Of course, he also wants to celebrate the new year.
If it wasn't for the $100000 bonus, he wouldn't be here
Du Ziteng doesn't have many opinions. He is a native of Jiangcheng. Since he left Shanghai and returned to work in his hometown, he even saved renting a house and went back to his parents' home. Now the company has moved to Binjiang business district from the south of the city. He is closer to his home. He can ride a bicycle at two subway stations.
After carefully watching the new video of express delivery, Du Ziteng has a general understanding of their opponents.
"I feel that our real opponent is probably not the product developed by the small game production team of love and producer. In the past, the company's publicity investment and the reputation of the production team were not at the same level as ours."
"I roughly browsed the videos of the up owners in the top stream game area of station B. from the voice of the barrage and the reply in the comment area, the most popular games are basically" the overlord of the Silk Road "of Mo Fei light language studio and" the legend of Jianghu Meng "of Luohe culture."
The former is a multiplayer online SLG game. The main way to play the game is to hang up and knock on the house to build soldiers, build a stronghold on the map of 4x4, cultivate heroes to lead soldiers to attack other players' strongholds, or grow up at home.
There is no innovation in the core playing method. Specifically speaking, it's hanging up. It takes time to build resources or build soldiers, or it costs RMB to buy acceleration props. In recent days, the advertising of this game is everywhere on the major app, which can be said to be fierce.
As for the latter, it is the type of role formation. The method of playing is very convenient. It combines the hang up method of playing and the labyrinth element of RPG. It inherits or learns a lot from the open method of "Xiuxian Simulator".
Of course, Du Ziteng thinks that the core competitiveness of the game is not the copied game playing method, but the pleasant Q character modeling and the relaxed game rhythm.
Nowadays, most of the martial arts games on the market are hard core. At this time, a martial arts game with the theme of relaxation and leisure suddenly appears. Maybe it can really cause a lot of public praise among the players.
Thinking of this, Du Ziteng still remembers that Luohe culture, the former development team of "Legend of the cute swordsman in the river", has also found Yunmeng game, hoping to get the development license for the mobile game version of Xiuxian simulator, but Li Zongzheng didn't agree.
Mr. Li is paranoid about his own games. Although he doesn't exclude making things with just bad money, he firmly doesn't agree to turn his own products into tools with just bad money.
It's also because I met Mr. Hao.
Otherwise, Du Ziteng can be sure that this kind of CEO and chief designer who takes the "art line" will not stay in the company for the new year.
Fortunately, Mr. Li didn't agree with the proposal of Luohe culture. After all, after seeing the finished product of the game, Du Ziteng basically understood that at that time, most of the people in Luohe culture were going to use the name of Xiuxian simulator mobile game to cover their new work, and then use the popularity of Xiuxian simulator to harvest the flow.
Now, although their plan failed, they still didn't forget to be disgusted. On the side of Yunmeng game, they used the "martial arts training simulator" to play a sidekick in the publicity, and they also added a genuine authorization label on the poster.
What legal license?
Anyway, he didn't say it was the genuine license of Xiuxian simulator or Yunmeng game, and it didn't violate the advertising law.
At twelve in the morning.
The hero kills the official opening service!
Yunmeng group released 10000 public beta player reward codes on its official website, which instantly emptied in one second.
"More than 2000 people online!"
"Registered users are soaring!"
"Five thousand! At the same time, the number of people online has reached 5000! "
"Come on! Contact the technology department, we need to increase the server resources! "
In just one hour, under the bustle of the staff, the number of online people has broken through the 10000 mark, and after the peak of 12000 under the bed, it fell back and stabilized around 8000.
This part of the players, they are the real survival of the players!
Around the computer in front of the people, their faces have shown an excited expression.
Although this number is not very beautiful, it will gradually decline with the passage of time from tomorrow, but to achieve such a beautiful result, with the follow-up promotion work, Liu Ye has 100% confidence that the daily life of this game will be more than 100000!
"Lao Du, has our promotion plan been arranged yet?" Looking back at Du Ziteng, Liu Ye asked in an excited voice.
He had heard president Li say that the promotion budget of the hero killing project team is 5 million, and it has been arranged for Du Ziteng of the operation Department to help them with advertising and external operation.
Du Ziteng said with a smile, his face in control.
"Don't panic."
"Long before the game went online, I had already arranged the promotion plan."
"Tomorrow night, there will be a top stream game anchor to live our game, and then with the help of hot search, it is conservatively estimated that the peak number of online players tomorrow will be more than 50000."
Hearing Du Ziteng's words, all the people in the project team expressed joy one after another.
Fifty thousand days!
Although this figure is not an exaggeration, it has exceeded the expectation for them to obtain such data before the early publicity work has been fully carried out!
In the original plan, they planned to spend a week to do more than 50000 daily work!
Du Ziteng had a confident smile on his face, but at this moment, the phone in his pocket suddenly rang.
After pressing the connect button, Du Ziteng took the mobile phone to his ear and just said "hello", his face changed.
Noticed the unnatural expression on his face, Liu Ye and so on he finished the call, hurriedly came forward to ask.
"What happened?"
"Don't worry, it's not a big problem..." looking at Liu Ye's disbelieving eyes, Du Ziteng hesitated for a while, bit his teeth, and said, "the number one black powder of cloud dream game... Has started to be a demon again."