Chapter 238

The life cycle of mobile games is too short, and the Matthew effect of the industry is very obvious. The products at the head are too strong to eat, and the products at the bottom and waist are too cold to rent.

In principle, cloud dream game has won the double champion of daily life and sales volume of this year's Spring Festival mobile games, so there is no need to buy those garbage companies that are eliminated by the market.

To put it bluntly, what's the difference between this and charity?

However, Mr. Hao, who has always been wise, insisted on doing so this time.

Although I don't think it's a good idea, the boss has already talked about it, so Lin Jun won't say anything more. What he can do now is to carefully screen investment targets and strive to make the company lose less.

"The budget should be set at 50 million first."

"I have independent development experience, and I have operated SLG type mobile games... It's too wide a choice."

Which company is better to buy?

Looking at the list of investment targets sorted out by the assistant, Lin Jun also made a mistake for a while.

Companies that make money can't be bought.

Companies that have been acquired or controlled by big factories such as rice and sea lion can also be directly excluded.

What he can do now is to seek for gold in companies that are not well managed or even make no money at all. How difficult it is is is not clear in a word or two.

But at this time, Lin Jun suddenly remembered that there seemed to be a knowledgeable person in the office next door, so he pushed aside his chair and stood up and went out to the office next door.

Hearing the knock on the door outside, Li Zongzheng, who is staring at the growing daily life data on the computer, casually said please come in. However, when he saw that it was Lin Jun who entered the door, his brow suddenly wrinkled.

"What are you doing here?"

"Let me ask you something," Lin Jun said with a smile. "Do you understand the ecology of the game industry?"

Li Zongzheng was stunned at first, then said with a smile.

"Are you here to find fault?"

"Don't talk nonsense. I'm serious about asking you for advice. Do you know a game company that has more potential, but its recent business situation is not very good? We need those with independent R & D capabilities. "

Originally, Li Zongzheng thought that this guy was trying to force himself for "falling in love with the producer and breaking the 50 million mark", but he didn't expect that he actually came to consult himself.

When asked this question, Li Zongzheng always felt that this guy was going to do something again, and his face was instantly alert.

"What do you want to do..."

Lin Jun has a kind smile.

"Of course, it's mergers and acquisitions. What else can we do?"

what the fuck?

Come back?

Hearing Lin Jun's explanation, the expression on Li Zongzheng's face was not relieved, but more alert.

Unlike this dog, Li Zongzheng is still very concerned about his reputation.

The rhythm brought by Liu Qingfeng from the game Island did not have a substantial impact on Yunmeng game, but it still has a great impact on him, even now.

Especially for the "game industry's excrement stirring stick" this excrement basin, his heart is angry and aggrieved.

The point of anger is that Liu Qingfeng is obviously talking nonsense. And the point of grievance is that even if the cloud dream group does something that just sucks money, it is definitely not its own pot.

For example, the recently popular love and producer was criticized by the players that the production team simply fell into the eyes of money, and the plot had to be tangled between liver and krypton. But in fact, this game has nothing to do with him. It's all the work of Lin Jun.

As for the hero kill that is really released from him, it is a creative work of conscience. Although there is skin in the mall, it absolutely does not affect the experience of non RMB players.

It's needless to say that Xuanyuan sword's trace of heaven is under development. Whether it's playing method, game picture or the most critical part of the plot, he is 100% sure that he will leave a strong mark in the history of domestic stand-alone games.

Therefore, in his opinion, the reason why cloud dream game has so many names on its back is at least 80% because of Lin Jun's dog!

It has nothing to do with cloud dream game. This guy is the biggest shit churn in the game industry!

Thinking of this, Li Zongzheng also made up his mind to say nothing to let him continue to struggle in the field of games.

After some consideration, he had an idea in his mind.

Now that this guy is planning to engage in M & A and expand the territory of cloud dream investment in the game field, it's better to push him two Street companies to get the bottom.

When the time comes, the pants are gone. Even if Mr. Hao has no opinion, he is afraid that he is also suspicious of investing in the game industry.

Although this idea is not so smart, Li Zong is pondering it in his heart. He thinks it's OK for an expert to bully a layman who doesn't know what to do, so he says with a smile.

"Potential companies? There are so many of them

Hearing these words, Lin Jun's eyes suddenly brightened and asked.

"For example?"

Li Zongzheng said with a dry cough.

"For example, Luohe culture, which developed the legend of the cute swordsman in the river, and Mo Fei light language, which developed the Silk Road overlord... Their strength in the industry is very good. Although the two new games died suddenly this time, in my opinion, they are totally non war crimes. After all, their opponents are us. "

Non war crime?

ha-ha!

As he spoke against his will, Li Zongzheng took a sip of tea and hid the disdain between his eyebrows with a cup.

After all, from the bottom of his heart, he has never paid attention to these two companies.

But of course, he can't let Lin Jun know about this, otherwise he will go to buy back those potential game companies whose works are not popular, and his plan to drive him out of the game industry will not come to an end?

For example, the artist's Town, which was released at the same time as hero Sha, he felt that it could be regarded as a masterpiece with content, depth and philosophical insight.

Although there are not many people playing, he thinks that it is not because the production team is not competent or the game is not good. It is simply because the appreciation level of the players has not kept up.

If you let Lin Jun buy these promising production teams back, this guy will have to expand again!

Therefore, the two companies he recommended to Lin Jun are mobile game manufacturers with assembly line operation that he despises most. This kind of game company does not have a bit of dream to speak of. From the games they make, there is neither the flame of creativity nor the light!

"Does Luohe culture still have mo Fei light language?" Lin Jun touched his chin and said, "I'll go back and study... By the way, do they have any experience in developing SLG games?"

“SLG？ The legend of the cute swordsman and the overlord of the Silk Road are both SLG games... "Li Zongzheng hesitated and said," are you going to be SLG? "

"No," said Lin Jun, shaking his head and sighing, "to be honest, I don't agree with the merger of other game companies. After all, we are small leaders in this field now. It's more important to stabilize our market share than to expand the market territory... But this is the boss's idea. I'll ask you for advice on this. Thank you

With that, Lin Jun turned and left the office.

Looking at the closed door, Li Zongzheng, sitting on the office chair, was stunned for a long time before he frowned and murmured.

"The boss's idea?"

"... no way."

Cloud dream game is so strong now, there is no need to buy other game companies?

Li Zongzheng thought for a whole morning, but he didn't understand whether his work dissatisfied the boss, or because of some other reason, the boss had the idea of merging other game companies.

"... it must be because the water of the moon can't go up all the time!"

If it can't be converted into revenue, simple daily life can't create direct revenue for the game, on the contrary, it will increase the operating cost of the server and lower the gross profit rate.

Thinking of this, he immediately called Du Ziteng to his office.

"Did you plan the activity of the group illustration some time ago?"

Du Ziteng said hesitantly.

"You said that? But recently, our rhythm is still on the Internet... It's hard to attract big touch people to participate in the launch of activities now. "

The circle of painters is not far from the game circle, especially for many painters who often receive business manuscripts from the game industry. Most of their fans are also players in the game circle.

Now the rhythm of cloud dream game continues wave after wave. Even if many people can see that behind this, there are behind the scenes behind it. But for those who cherish their feathers, most of them will choose the latter cautiously when they can participate or not.

Those painters who are not well-known may not care, but both their ability and the number of fans they bring with them are obviously not comparable with those big touch painters in the industry.

"Time doesn't wait for us. I don't think we need to pay attention to those rhythms... In this way, we can make more efforts to reward activities."

The forefinger tapped on the desk for a while. After thinking for a while, Li Zongzheng raised his head and continued.

"... the first prize and special prize works of the activity will be put on the shelves in the form of skin in the game mall. And the creator of the work, in addition to the 10000 yuan bonus, will also get 10% of the skin sales

On hearing this sentence, Du Ziteng was slightly stunned at first, and then the whole person was breathless.

"You, are you serious?"

"Of course," Li Zongzheng gave him a strange look. "What's the problem?"

"No..." Du Ziteng replied excitedly, "I'll do it now!"

What is the concept of 10% of sales?

Now the best skin sold by hero has sold more than 200000 pieces. According to the unit price of 28 yuan, that is 5.6 million sales!

10% of 5.6 million is 560000!

Considering the big touch of those who bring their own fans, the fans themselves have a lot of purchasing power. Maybe the final sales volume of skin is far more than 200000 pieces. It's possible that the sales volume of a single skin will exceed 10 million pieces!

Such a rich reward is extremely rare in the history of Xia game.

Du Ziteng is willing to bet that as long as the operation method is proper and more efforts are made in publicity, this activity will definitely stir up the whole game circle!

To be able to plan such a grand event

As an operator, how can he not be excited!