Chapter 287

"It's too profitable, isn't it?"

Looking at the e-mail from the magic box culture and the series of figures in the report, even Lin Jun, who came up with the idea, was shocked.

million!

Not a million dollars, but a million copies!

Just three days after the blind box was put on the official website, the sales volume has broken through the million mark, and the growth momentum has not decreased at all.

Throw away the average cost of less than 10 yuan, according to the price of 59 yuan, in just three days, they made nearly 40 million yuan!

Not only that, when Lin Jun divided the total sales by the number of buyers, he found that each buyer consumed an average of 3 blind boxes!

Because the first batch of blind boxes are released in the private network of the box office and the official account, game player's account is needed to get the game's gift. When investigating the consumers, the staff of magic box culture marketing department found that many of the people who paid for the blind box were light krypton or even zero krypton players.

Even if they are rational enough and don't spend money in the game, they still can't stand the temptation in front of the blind box.

Before that, no one thought that this blind box could sell so well.

Even Lin Jun, who has enough confidence in his own ideas, initially expected to sell more than 100000 yuan in the first week. He never thought that he would exaggerate in the end.

After all, there are only a few players who are interested in mobile games.

However, this blind box obviously breaks this rule, and makes players who are not interested in the surrounding areas join the "unpacking" army.

You don't even need to broaden your sales. If you go on with the current trend, you can't make more money by selling around than by the game itself!

"Mr. Lin... I think we should adjust the proportion of several rare handmade products in the blind box? I make complaints about the number of Tucao we have seen in the past two days, and many game player's opinions on this matter are very large.

On the phone, Li Xiaofeng, vice president of magic box culture, who has parachuted from his parent company, is reporting his work to Lin Jun and expressing his own views.

"One player even revealed his purchase records. Five boxes turned out to be five Keyrings, all of which are the same. I'm afraid it will affect our reputation..."

After listening to Li Xiaofeng's words, Lin Jun shook his head and said disapprovingly.

"It doesn't exist. If we really adjust the burst rate, believe it or not, we will be hotter than now."

The reason why the blind box is out of the circle now is that tens of thousands of tribal conflict players are buying the hand-made products from the blind box in the second-hand market, and the rarest hand-made products have been fired for tens of thousands of yuan.

If we modify the burst rate, there is no doubt that the price of these rare hands in the second-hand market will plummet. On the surface, this seems to have little effect on the performance of magic box culture, but in fact, it is equivalent to smashing its own signboard.

It's just that it's a problem to open five Keyrings of the same model. Even if it's the consolation Award for your patronage, it's really perfunctory to offer so many of the same money in a row.

Considering that African players have contributed a lot to the sales of blind boxes, Lin Jun feels that he has to find a way to take care of their shopping experience.

After thinking for a while, Lin Jun continued on the phone.

"That's good... Let the people in the art department design more basic products with different shapes to prevent the occurrence rate of single product from being too high. In addition, let the people in your marketing department identify the consumption records of players. If a player has purchased five blind boxes, lock the explosion rate of the sixth or seventh blind box to ensure that he can open something different from before. "

Hearing the idea, Li Xiaofeng's eyes lit up.

"That sounds like a good idea. I'll go back and discuss it with other executives."

Lin Jun said with a smile.

"Well, you can discuss the details more. I'll just say it casually."

Hung up the phone, Lin Jun did not wait long, immediately called Hao Yun.

When he received this call, Hao Yun was standing in the laboratory of cloud dream technology with an investment of 1 billion at the moment, listening to his researcher with potential value of 9 introducing the situation here, so he didn't talk with Lin Jun for too long, just got a brief understanding of the sales volume, then ended the call and focused on the laboratory again.

According to Wu fan, the laboratory was originally affiliated to a medical device research institute, but due to a series of reasons such as poor management and failure in new product development, it had to package and sell the laboratory and all the equipment in the laboratory to repay the bank loan.

Before the acquisition of this laboratory, Wu fan had rented the equipment here, so he knew more about the situation here. The day after the acquisition of the laboratory, he went straight into the laboratory with his suitcase.

As for why Hao Yun came here all of a sudden, on the one hand, there was no class today. On the other hand, he thought that it had been more than a month and didn't know what was going on here, so he just took a taxi to have a look.

"I'm in a bit of a mess here. I hope you don't mind."

After Hao Yun was invited into his office, Wu fan noticed the mess on his desk and couldn't help laughing.

"It's OK. I've seen more chaos." Hao Yun didn't care whether the things here were neat or not. In contrast, he was more concerned about another thing, "how's the progress of the research?"

"It's too early to talk about the progress now, and there are still several key problems to be solved," Wu fan continued after pouring a cup of coffee for Hao Yun and inviting him to sit down on the sofa. "The brain is a black box for us, at least for us now. What we need to do is not only to read its information, but also to write information into it, which will involve many unsolved bottlenecks in today's academic circles. "

"Even the invasive brain computer interface technology that has been used to treat Parkinson's disease can't be said to have no damage to the brain. After all, we have to stick electrodes in."

After thinking for a moment, Hao Yun asked.

"What if it's non intrusive?"

"Non intrusive? There are more problems waiting for us to solve. "

"You don't like this route?"

"It's not that we're not optimistic, but it's too early to say which route we're optimistic about," Wu fan continued, putting down his coffee. "But it's worth mentioning that our recent findings in experiments are more favorable for non-invasive technology routes."

"What discovery?" On hearing of the progress, Hao Yun quickly asked.

"A kind of magnetic nanoparticles with special structure," Wu fan pointed to the pile of experimental data on the desk, and continued, "we implanted this substance from the back brain of mice, made the particles attach to specific neurons, and then collected some information with the help of magnetic induction technology."

"Although this technology is not mature, it at least provides a way for our research. To be optimistic, we have found a way to solve the problem of reading and writing

"If you are interested, you can copy a copy and go back to have a look. But I also suggest that you don't take these immature data out of the laboratory. It's better to read them here. "