Chapter 1119

A diamond lasts forever.

I believe many people have heard of this sentence and pay great tribute to it, but they may not know that this is just a means of De Beers company to make money by using women's vanity.

After 1938, the Oppenheimer family, the actual controller of De Beers company, spent huge advertising expenses and began to build the so-called diamond culture, claiming that hard diamonds symbolize loyal love, and only diamonds are the engagement gifts accepted everywhere.

They use all kinds of advertisements to strengthen the connection between diamonds and beautiful love: the bride is wearing a beautiful wedding dress, a happy smile, and the diamond ring in her hand blinds your titanium alloy dog.

They know very well that women think that only bigger and more beautiful diamonds can express the strongest love, which will urge men in love to do everything in order to get real love. After all, buying diamonds is much lower than the threshold of death.

And women all think that diamonds are necessary for courtship: you don't even want to buy diamonds. How can you say you love me? What, you think I'm interested in diamonds, I'm interested in you!

Under the publicity of De Beers company, diamonds represent eternal love. If they are sold, it is the greatest blasphemy against sacred love. Unless you are incompatible with your ex husband, you will rarely sell the diamond ring he gave you, and even if you sell it, no one will take over, because it is your love, not someone else's!

Because of this, even if there are 500 million carats of diamonds mined continuously, the overall supply is still in short supply and the price is soaring, because only De Beers can sell diamonds.

In the 1980s, the former Soviet Union discovered a larger diamond mine and a large number of broken diamonds were supplied to the world. De Beers was so frightened that he peed his pants and immediately entered into a price alliance with that side.

On the other hand, in order not to let the diamond lose its value, the marketing advertisement turns to the trend, emphasizing that the broken diamond is as noble as the broken diamond. Although the diamond is small, it still represents noble love.

The value of diamonds depends not on the size, but on the workmanship and section, so a large number of industry standards have been concocted. Now you go to the counter to listen to the professional terms such as cleanliness 4C thrown at you by the waiter, which is no different from the sales lady who opens her eyes and tells lies.

In this way, diamonds have completely conquered the bottom class. The big ones are sold to the rich and the small ones are sold to the poor.

If you think De Beers can sell diamonds to this height?

No,

They have studied women's psychology to the extreme. For example, their research shows that women's psychology is contradictory to the luxury commodity of diamond.

On the one hand, they have a natural desire for jewelry. On the other hand, they think that taking the initiative to ask for jewelry will bring a sense of guilt of conscience. Therefore, De Beers's advertisement began to emphasize that diamond rings should be combined with surprises in the 1980s.

In the advertisement, a man silently bought a diamond ring and suddenly sent it out on a carefully arranged occasion - this can resolve women's contradictory psychology to the greatest extent. On the one hand, they have the extreme joy brought by the diamond ring, on the other hand, they maintain women's innocence.

Even the Oppenheimer family, which holds 40% of De Beers' shares, can't help sighing: "thank God for creating diamonds and women at the same time."

Gradually, diamonds have gradually kidnapped the people who consume them.

Do you think women only value the diamond itself?

Wrong, they pay more attention to a symbol of love that you are willing to spend three months' salary and almost died of overwork at a young age.

If you know this, just point out to your unmarried girlfriend that buying a diamond ring is a Sabi thing, then this behavior is really stupid, because your girlfriend only needs to look into your eyes and say a word to make you speechless, "yes, it's stupid, but all women are stupid, can't you be stupid for me once?"

Diamonds have brought endless benefits to De Beers, but also brought deep suffering to the land of Africa. Various warlords started a tragic civil war in order to compete for diamond mining and control.

Those people use the army to oppress the people to dig diamonds, and use the funds obtained from the sale of diamonds to buy arms to support the army.

The diamond that appeared on the counter after countless people died has become a keepsake for women to satisfy their vanity and get love. However, they do not know that it is their tireless pursuit of diamonds that caused so many deaths.

It is very careless that De Beers jumped out to call for peace and called on the world not to buy diamonds from war-torn countries. Buying diamonds will only make the competition for diamonds more fierce - they changed and actually cared about world peace.

They suddenly love peace, just because they can control consumers, but they can't control the warlords in Africa: if the warlords sell diamonds in large quantities, the diamond market will get out of control, so they must close their sales channels.

In fact, few people care. The only element of diamond is carbon, which is the most indispensable element in the world.

Man made diamonds are no different from diamonds. It is undoubtedly difficult to maintain their value by relying on diamonds, because second-hand diamonds have no market and can only be sold back to businesses at low prices, but this still can not stop women's crazy pursuit of them.

In an interview with reporters, a president of South Africa once said: "diamonds are just the product of people's vanity. They are just carbon. The rising price is not that diamonds will dry up, but that man-made supply exceeds demand."

But even if you know all this, so what?

When a man puts everything about diamonds. When he told himself about women, the most likely scenario he would encounter was that the woman said faintly, "so, you don't think you need to buy diamonds after showing me this, do you?"

As for men, seeing that love is about to deteriorate, they will immediately shake their heads decisively and say categorically, "how can I buy? Of course, I have to buy a big one. I'll tell you."

(the above is excerpted from the Internet. The reason why the lengthy capitalized communication here is also combined with the story of this book is that in addition to this long reserved branch line, the most important thing is to meet the requirements of a reader.

The night before yesterday, a northeast reader called sunshine and told him his difficulties: brother, can you write the history of blood and tears of diamonds in your book? My girlfriend now forces me to buy her a diamond ring and says that everyone else has her. I won't accept this marriage because I don't have love - Sleeping slot, brother. Do you know I only earn 3000 yuan a month? You have to buy a house and a car. How can you spare money to buy her 43000 yuan of diamonds?

The reason why the brother's daughter-in-law wanted to buy a 43000 yuan diamond ring was because her best friend wore a 42000 when she got married -- what do you say, not only do you have to buy it, but also it costs 1000 yuan more than her best friend.

Women's vanity can really kill.

Brother listened to the helpless, desperate and sad cry of his brother on the phone. He was so hurt that he almost blurted out, 'brother, I'll buy a diamond ring for your daughter-in-law! Grass, isn't it forty-three thousand yuan '?

Fortunately, I didn't say so, because my wife's eyes twinkled and stared at me in meditation.

But I can't remind her that when I got married, I only bought her a pair of 380 yuan gold earrings, so I resolutely hung up the phone and dragged the man into the blacklist. After thinking hard for two whole days, I decided to extract the development history of these diamonds to protest against the women who bought a broken stone with men's hard-earned money because of vanity!

So, please forgive my brother for writing so much nonsense here -- don't say it, and my wife began to ask what a diamond is).

--

"Look, if there is no woman, if a woman has no vanity, the diamond is a pile of broken stones. It's too heavy for you to give it to you for nothing."

The spittle stars flew around in disorder. After saying and comparing the development history of diamonds, he shrugged his shoulders in a European style, spread his hands, looked at Xiao Xia and Laura, and said with disdain: "the real situation is like this. In fact, someone should know it in his heart, but he will never regard the diamond as a broken stone."

Xia Xiaoyun held her arms in her hands and said coldly, "if there is no woman, where did you come from? If women are all as diligent as men think, and wear one dress for eight years, as long as they can solve the problem of food and clothing, is it necessary for men to go out and work hard to earn money to support their families and promote social and economic development? "

"Hum, it's impolite to say that women's vanity is the driving force for the development of human civilization. We have not only triggered the 'War of war with princes' and promoted the' Trojan 'War, but also prompted your men to struggle to meet our vanity -- without our vanity, can you sit here like a dog, eat and drink spicy? "

The more Xia Xiaoyun said, the worse the attitude was: "women really lose their vanity, men lose their motivation to struggle, and mankind will always live in the primitive society, so there will be no so-called productivity. Xiao Fang, it seems that you like to be surrounded by only one animal skin and eat like your brother all day and wait to die? "

When it comes to bickering, Fang Yuan is never afraid of anyone. After all, his ability to "distinguish three points without reason" has been really taught by the goat.

However, once the topic of debate rises to the height of human productivity, his poor cultural knowledge obviously makes him unable to deal with the professional terms blurted out by Xia Xiaoyun from time to time. He refutes him from the positive and negative sides, above and below, left and right.

"To be exact, women's vanity is just a habit, just like men's strong possessiveness."

After seeing Mr. Fang's wide eyes, Xia finally got angry and said proudly, "I can't guarantee others, but I can be sure of myself. As long as you can leave your sisters and sisters and concentrate on being good to me alone, let alone a diamond ring, even if you give me a grass ring, I'm very happy, so I won't force you to go because of vanity. "

Fang Yuan blinked and gradually recovered. He looked at her thoughtfully and asked, "why should I be good to you alone? When did I show this idea? Xiao Xia, I found that you not only have vanity, but also you are shameless -- shit, how dare you rough me at my house? "

Fang Yuan raised his hand and caught the water cup smashed by Xia Xiaoyun. When he was about to smash it on the ground, he remembered that it might be his own thing, which must not be damaged because of anger.

Besides, Laura next to her is also full of self reproach and anxiety (little black sister thinks she provoked the struggle between President Xia and Fang Yuan).

"If I dare to smash things again, I will turn my face against you."

Fang Yuan stared at Xia Xiaoyun, who was looking for something around, and quickly changed the topic: "Laura, it's still the sentence last night. If you can, let your family leave that place of right and wrong."