Chapter 894

"In my opinion, whether it's the hot" IP phenomenon "recently, whether it's brand benefits, or how many platforms have been launched before, the most important thing is the four words -" fan benefit ". The maximum advertising effect can achieve is the combination of product quality and fan benefits."

In the early stage, it depends on attracting fans, whether it is star fans, book friends, or brand fans of this product. In the later stage, what attracts everyone is the quality of the product itself.

First of all, she did not do any design, nor did she say how to conceive, let alone how to plan and how to put in a round of advertisements to attract attention. She simply and roughly listed the deeds of the two companies who also chose the same star as the spokesperson, but had different effects. The same stars, the same pre launch several rounds of advertising warm-up.

But the effect is very different - a mobile phone brand is sold out within five minutes, but a shower gel brand is too unsalable for two days, so we can only take it off the shelf first.

"Why there is such a big gap in the effect? First, the market positioning has not been accurately identified. The small fresh meat star and the users of fashionable electronic products overlap, which can certainly arouse their interest. But the effect of bath milk is poor several grades. There is also the problem of "excessive consumption". At the same time, this little fresh meat star speaks for mobile phones and bath milk. For fans, they can only accept one of them, and the other will definitely be sacrificed. "

Gu Qingqing also cited several other examples, which were extended to the company's integration. "A successful advertisement, in addition to being novel in planning, should be suitable for the spokesperson to attract the attention of fans, how to put it in order to generate the maximum expectation value, how to create a new topic round by round, how to make use of IP, how to use star fans, and how to find out The market positioning of quasi products needs cooperation. This process of cooperation is a process of integration, not only for advertising, but also for a company. "

"From the choice of IP, to animation production, to film and television, to the production of games and games, and then to the later peripheral products, the mutual cooperation and mutual influence will be greater than that of a novel, a movie, a single star, or a single money making game. And this, in addition to the overall planning of the company, we need more companies like Xuyi to package it. "

Gu Qingqing said, and a little embarrassed smile: "sorry, I didn't know that there was this report, so my ideas are also very careless, and the data collection is not comprehensive. If there is anything inappropriate, you are welcome to criticize and correct."

When she spoke, all the people under the stage, from the first whispering to the later silence, even everyone began to think, and when her voice fell, the hall was still silent.

Gu Qingqing's face is slightly white. Is it because what she just said is too boring, so everyone is a "speechless" face?

She was a little nervous when she suddenly saw lengsi City, which had been holding her head down and playing with her fingers, suddenly stood up.

As he stood like this, everyone's eyes fell on him. I don't know if he wants to stop listening, turn around and leave, or

No one expected that lengsi city looked serious, but he looked at her seriously, and then took the lead in clapping!

www.novelhold.com , the fastest update of the webnovel!