Chapter 1040

Early Monday morning, Zhou Qian got up to prepare for work.

Phoenix Square plans to use the broadcast of "fool test summon beast" to hold a commercial promotion. Many shops in the square have offered preferential prices. Customers who spend 500 yuan in the square today can get a lottery ticket. With it, they can draw after the animation broadcast in the afternoon.

The prize of the lucky draw is not big. It's the limited number of peripheries and puppets of this new animation.

Before today, He Xi's animations and puppets were sold after the animation was finished - faster, they were also sold in the middle of the animation broadcast, so it's unprecedented to release them in the form of lucky draw when the animation was premiered.

Zhou Qian wants to take the opportunity to see how many fans this activity can attract. In addition to promoting Phoenix Square, her other purpose is to test the feasibility of selling peripherals and puppets in advance.

A long time ago, someone from Phoenix company put forward the idea of selling peripherals before the animation broadcast, but it didn't get the consent of half of the people. In many people's eyes, the sales volume of peripherals is directly linked to the popularity after the animation broadcast, so early sale will not have any effect.

But on the other hand, He Xi's animation is different from other people's animation after all. His brand benefits have risen. Every animation always raises a lot of expectations before it is broadcast. Zhou Qian thinks that we can try to let the peripheral sell in advance.

But before she does, she needs an experiment to convince the rest of Phoenix that it can be done - today is her experiment time.

Zhou Qian plans to achieve three results in this experiment. Her biggest goal is to test the effect of the animation brand "He Xi", followed by marketing Phoenix Square, and finally training a girl.

"I'll leave the process of the afternoon lottery to you. This is the first time I've given you the job. Don't let me down." In the morning, Zhou Qian called Liu Yun and told her.

After Meng Huo came here last time, she decided to cultivate this girl. Today is her first assessment. Liu Yun's body has been in a tense state since the morning. She knows that her work in the afternoon may determine her future development, and she is very nervous.

"Minister, how many people took part in the lottery?" Liu Yun asked.

"I don't know that!" Zhou Qian shakes her head. In order to ensure the effect, her prize is only around the animation, but no one knows how many people will come for the prize of "fool test Summoner". This animation has not been broadcast yet!

"There are 200 prizes. It's up to you to investigate and judge how many people will draw and how to arrange them."

Zhou Qian didn't give Liu Yun too much advice. In her eyes, this work is not very difficult. As long as you observe the number of tourists in the square and the sales situation of each shop, you can roughly know how many people can participate in the lucky draw.

Of course, it's not difficult, but it's very cumbersome. The number of tourists is changing all the time, and consumption is not a sum of money. It takes a lot of time and effort to investigate the number of lucky draw. At the same time, it also needs to be able to predict - Liu Yun has to predict the final number several hours in advance to have enough time to prepare.

This job is difficult for a college student who has just left school. Zhou Qian asked her not to miss one tourist's lottery ticket, but also not to prepare more than a large number of lottery tickets.

She has finished the relevant work, and has sent enough people to help Liu Yun. If Liu Yun can't do such a small activity well, then she has no value of upward cultivation.

On the other hand, CCTV and Zuo Peng are looking forward to the animation broadcast.

After the Phoenix company sent the sample film, the CCTV Animation team showed the first episode of "fool test Summoner" several times. Everyone who saw it said it was good. Zuo Peng thought that the animation would break the ratings record again.

After He Xi left for more than half a year, CCTV has been buying the animation of other companies, and there is no hot new animation. The audience rating has dropped a lot, which also gives Zuo Peng a lot of pressure.

"It should be able to save a lot of audience this time..." just as he was looking forward to the early arrival of the animation broadcast, at noon, a female employee suddenly brought a message: "team leader, deputy director Liu asked us to reduce the broadcast time of" fool test summoner. "

The sudden news hit Zuo Peng.

"Downsizing? What's going on? Why cut back? " He stood up in surprise. In recent days, the director of CCTV went abroad to discuss his work, and vice director Liu was in charge of CCTV's daily affairs. If the vice director wanted to reduce his work, it would be a big headache.

"Deputy director Liu said that the time of" fool test Summoner "was longer than other animations, which delayed a very important advertising time." "He asked us to cut off the last question and answer session of the animation," the female employee said

The length of the animation plot of "fool test Summoner" is the same as that of He Xi's previous works. However, there is a special point at the end of the animation. Besides the preview of the next episode of the animation convention, it also has a question and answer session of more than 20 seconds.This question and answer session has nothing to do with the animation plot, but it is very meaningful. The core of "fool test Summoner" is the school and test, so Island studio adds a question after each episode of animation, asking for some less profound knowledge, and then the next episode opens the answer.

Zuo Peng likes this link very much. What benefits from this link is not Phoenix company, but CCTV. This link is specially set up for their TV station. When the audience knows the answer, they call CCTV to answer it. This can strengthen the interaction between CCTV and the audience.

"Cut the Q & a session? No, how good the setting is. Why cut it off? " Zuo Peng cold face: "this link can shorten the distance between us and the audience, cultivate more loyal audience, I do not agree to cut it!"

Now the Chinese animation market competition is fierce, every TV station is trying every means to shorten the distance with the audience, how can Zuo Peng give up.

"Team leader, we all know that we need to interact with the audience, but this thing is too empty, there is not enough data to prove how useful this link is."

The female staff said that although the Q & a session of "Idiot Test Summoner" is meaningful, it is difficult to measure how significant it is - the original 20 second advertisement has data to prove its value.

Once the animation is broadcasted, if the Q & a link is not cut off, CCTV will reduce the advertising revenue in this period every week, and this advertisement is still in the golden period. Even if the advertising time occupied by animation replay is not taken into account - the more than 20 seconds and more than 10 weeks on Monday alone, it is worth millions of revenue.

"And chief, we've got a very high price for the Idiot Test summoner, and we have to offer prizes." Seeing that Zuo Peng didn't speak, the female staff reminded him again in a low voice: "vice director Liu thought that our bid was too high, and she was dissatisfied. If she denied it again, would it be too much to refute his face?"

Zuo Peng's face stinks. He frowns and walks around the office.

From the perspective of economic benefits, the Q & a session of "fool test summon beast" does not have any benefits for CCTV, on the contrary, it has obvious negative benefits. Because in addition to sacrificing the advertising time, they have to draw out some audiences who answer the right questions every week to give rewards - if there is no reward, how can the enthusiasm of the audience be aroused?

"I'll ask Mr. He Xi..." about two minutes later, Zuo Peng accepted his life. He picked up the phone on the desk and contacted Meng Huo's secretary, then got through to Meng Huo.

Meng Huo was working in the island studio. He was stunned when he received the call. He didn't expect that such an accident would happen on the day of the animation broadcast.

"You can cut it off." But Meng Huo didn't pay much attention to this link. The content and notice were not cut off. Cutting off this interactive link will not have any impact on Phoenix company.

But his straightforward answer made Zuo Peng hesitate.

"Teacher He Xi, let me ask again." "It's also part of the animation you gave to Suhua and Tokyo TV's" fool test summoner, "he asked

Meng Huo's answer is that "the fool tests the summoner" premiered on CCTV, but both Suhua and Tokyo TV also got the right to broadcast it. In the animation he gave to each TV station, the questions in the question and answer session were different.

After hearing Meng Huo's explanation, Zuo Peng's attitude immediately reversed.

"That can't do, absolutely can't cut..." after putting down the phone, Zuo Peng thought: "it's not easy to get the premiere right. If the animation of our TV station is different from theirs, isn't it a vain purchase of this premiere?"

Zuo Peng doesn't know how many audiences will participate in the interaction, but after watching the animation, he really thinks it's very good - its Q & a session is also very meaningful. If both Suhua and Tokyo TV have this session, and there are gifts given to the audience, won't CCTV lose face and the trust of the audience?

No longer hesitating, he immediately found the deputy director and insisted on his own point of view with him.

"Do you think the 20 seconds of this animation is more important than the 20 seconds of the advertisement?" Deputy director Liu frowned and asked, "it won't affect the plot, and it won't shorten the notice. Why can't it be cut?"

Zuo Peng shook his head: "deputy director, I believe the audience's satisfaction is more important than advertising. We can't release an animation without something."

"... but I don't think it's missing anything." Deputy director Liu said with a smile, "Zuo Peng, are you making a mountain out of a molehill?"

Zuo Peng doesn't think he's making a mountain out of a molehill. He has this premonition. He thinks that the 20 second interaction will produce a different effect, but he doesn't know how to prove himself or how to persuade the deputy director.

After thinking for a long time, Zuo Peng suddenly asked: "director, do you have children in your family?"

"Yes." Deputy director Liu nodded: "my grandson is just five years old this year... Don't you want me to ask him?"Zuo Peng was speechless. Originally, he really wanted the deputy director to ask his children - now Chinese children like He Xi's animation. Just ask them if they are allowed to cut He Xi's animation for 20 seconds, and make sure they have only one answer.

But the child is only five years old, which is obviously not the adaptation audience of "fool test Summoner". Although he may like "Chong Wu elf", it is difficult to convince vice director Liu that "Chong Wu elf" is the king of long animation.

"... well, I see what you mean." However, when Zuo Peng was thinking about how to persuade the deputy director, the deputy director had already seen his insistence, thought about it, and said, "well, the first episode will not be cut."

The Q & a session of the first episode is not cut, which can see the enthusiasm of the audience. If it is very enthusiastic, it can be maintained. If it's not enthusiastic enough, cut it out from the second episode.

"Is that all right?"

Deputy director Liu asked, looking at Zuo Peng's insistence, he has made a compromise, and it is impossible to give in.

Zuo Peng nodded happily: "it couldn't be better."

He didn't expect that there would be such a good way to decide whether to cut it or not. If not many people answered the questions raised in the animation, he would not be distressed to delete this link.

And in this way, viewers will not question why CCTV is different from the other two TV stations. CCTV's advertising time is so precious, it will not give up to a useless animation link.

"But how can we judge whether it is successful or not?" The only thing left Peng in doubt is what criteria they need to use to judge the effect of the question and answer session of "fool test Summoner".

"It's very simple. Just look at the number of answers." "There are no prizes for the first episode. If there are more than 5000 answers, I will agree to keep this part," the deputy director said

"No prizes, five thousand!"

Zuo Peng was immediately disappointed. This standard is too high. If a program with a host is better, but at least the 20 second questions in the animation do not have any reward, how can there be 5000 audiences answering questions?

This is not what you want the audience to answer. CCTV only provides two ways to answer questions, one is to send a letter, the other is to call. Few people will do the first way, and there is no reward, and no one will pick up the mobile phone.

"Deputy director, this is only a 20 second link... Should you lower your standard a little?" Zuo Peng asked cautiously.

"It's the minimum standard. It can't be lowered any more." The deputy director flatly refused. He felt that he had made concessions and didn't want to let go any more: "this is prime time, the time with the highest ratings. If it can't be done to this extent, it's better to put one more advertisement."

Zuo Peng suddenly felt that there was no hope. Although "fool test Summoner" was very interesting, he didn't think that so many people would come out to answer a question of animation, unless they were idle.

The afternoon passed quickly, and at six o'clock in the evening, after the advertisement, "the fool tests the summoner" began to play on many families' TV