Chapter 344

It's another day.

Xu, director of the agricultural channel of Xucheng TV station, happily entered the gate of the TV station with his car.

Just after parking the car, Lao Xu got out of the car and saw Chang Chen, director of the news channel.

"Hey, director Chang, it's so early today."

Lao Xu said hello, but Chang Chen was stunned at first, and then walked quickly to the front.

"Lao Xu, why are you so happy?"

"Ah? Why can't I be happy? "

"Didn't you see the advertisement on QQ yesterday?"

"What is QQ?"

“……”

Chang Chen was choked by Lao Xu's question. He waved his hand and said, "it's OK." he turned away and made Lao Xu confused.

"What kind of nerves do you often have in the morning?"

With a murmur, Lao Xu walked into the office building and met another person.

"Ah, Lao Xu, here you are. Did you see the advertisement on QQ yesterday? "

Is this problem again, old Xu is also embarrassed to say that he does not know what QQ is, casually should say: "did not see ah, how?"

"No? So That's OK. "

"What? It's all right. Just say what you want to say! "

"Well, Lao Xu, you should be prepared. Today's ratings Well, it's hard to say, it's hard to say. Forget it. I'll be busy. "

With that, the man also left quickly.

Two times in a row, Lao Xu was in a good mood and went to his office.

As soon as I sat down, I didn't have time to pour a cup of tea.

The deputy of the agricultural channel knocked on the door and came in. The first question was.

"Director Xu, did you see yesterday's QQ pop-up advertisement?"

When asked this question for the third time, Lao Xu was angry at that time.

"Look, what are you looking at! What's good for an advertisement! No more work? Asking about this kind of gossip everywhere, how about the country talk show you planned? "

"Ah, supervisor, I'm going to work."

The deputy was startled and immediately nodded and bowed to close the door from the outside. Lao Xu was quiet.

……

Old Xu is clean, but the whole Xucheng TV station is full of lively scenes.

Just like the day when the "runaway expression pack" appeared, there were voices discussing "runaway comics" everywhere. Of course, this time the discussion is even more heated, because "runaway comics" is from their side, from the hands of those people who they despise most on the record channel.

At ten o'clock in the morning, Lao Xu came out of the office and was ready to attend the daily "ratings report" meeting.

Who knows, as soon as I went out, I saw the whole channel gathered in twos and threes. I didn't know what I was discussing.

Especially when he saw the deputy's face flying and talking in front of the two little girls, Lao Xu got angry at that time.

"What are you doing? What are you doing! You don't have to work, do you? "

With a whoosh, everyone returned to their seats with their heads down.

Lao Xu stared and scanned for a long time. Then he walked to the conference room. He said that he would clean up the Deputy when he came back.

When he walked on the stairs to the conference room, unexpectedly, people from other channels didn't say hello to him after seeing him. They turned their heads and whispered, especially the directors of those channels had a look of pity.

This scene in the eyes, not to mention how depressed old Xu.

"What's the matter with this TM? How come all the people on the stage are so good?"

Full of depression countless vent, until came to the meeting room, Lao Xu's mood is completely better.

Because, he saw Hu Fei and Xiao Jun of record channel.

Every time he saw the people on the record channel, Lao Xu thought that they would be the bottom of the table for him, and he would be very happy.

Soon, Bi Kun appeared on the rostrum and the meeting began.

"Well, let's be quiet. Let's talk about two things today.

The first is the "salt grabbing incident" which has been making a lot of noise during this period. Now the situation is getting worse and worse. I believe you can also feel it on your way to and from work. Because of this, the leaders of the Ministry of culture are angry, saying that our traditional TV media is not as responsive as those online media, and the rumor refuting work is not as effective as online propaganda.

This is hongguoguo's face, face!

The State Administration of radio, film and television (SARFT) has ordered a three-day deadline for all TV stations at or above the municipal level to produce a 30 second "rumor refuting" public service advertisement. Then the State Administration of radio, film and television (SARFT) and the Economic Development Commission (EDC) form a jury to comment on all the public service advertisements submitted, and select the three best ones to connect with the satellite signals of major TV stations throughout the country for intermittent circular broadcasting throughout the day.

This kind of broadcasting is signal docking. After broadcasting, the audience rating is calculated according to the standard of local TV stations.You know what that means? That is to say, once our public service ads are selected into the top three, the audience rating of your channel will receive data from the whole country for at least three minutes in the days when the ads are broadcast.

Let's talk about it. What do you think? This kind of good thing can't happen once in many years! "

As Bi Kun's voice fell, the whole conference room exploded in an instant.

No one expected such a good thing to happen. Even Xiao Jun, who lowered his head and didn't know what to think, suddenly raised his head.

There are only two things Xiao Jun cares about these days.

One is the uproar of "salt grabbing storm", the other is the "record channel ratings" that I don't know how to better improve.

What Bi Kun said just now connects these two things. Can he not be excited!

Xiao Jun got up, but after the initial shock, the others around him became depressed again.

Bi Kun patted the table and said: "be quiet. This meeting is just like the food market. What do you look like! When we speak at the meeting, we stand up one by one. Lao Liu of integrated channel, you say first

With Bi Kun's roll call, the conference room quieted down, and everyone's eyes focused on the director of the integrated channel.

The man got up, cleared his throat, and spoke.

"Bi Tai, the top and the bottom are very angry about the rumor. This is a good thing. We must give our full support. But this kind of support should also be carried out according to one's ability. Let's talk about the basic requirements of this activity. Let's make a public service advertisement. As we all know, advertising is the work of professional creative talents. Although we are all media workers, there seems to be no professional creative talents for public service advertising in our station.

I suggest that this matter be treated with caution. It's under orders. We're going to finish it. But absolutely can't finish perfunctorily. Otherwise, don't mention winning awards. If the advertisement is not good and is criticized again, it's really a loss to your wife and a loss to you. It's not worth the loss. "

The words of the director of the integrated channel, like a basin of cold water pouring down, let the enthusiasm of the people, all of a sudden more attenuation.

Bi Kun sat on the stage with a smile, and youyou said, "it's not so bad to be criticized. It's a hard task indicator from the top. Just finish it. However, Lao Liu has a very correct saying that it is difficult to complete this task well. Chang of the news channel, tell me what you think. "

Bi Kun called the roll for the second time, and Chang Chen, the program director of news channel, immediately stood up.

"Bidai, my idea is very simple, that is to focus on the reward of this activity. I was very happy to hear that there was a chance to improve the audience rating. But on second thought, that's not the case at all.

First, only the top three works can be connected to national TV stations. Let's think about how many capable people there are in the country. Especially the people from CCTV and the provincial TV station all participated in it. Which round can we get the first three.

Second, a 30 second advertisement circulates 20 times a day for only 10 minutes. The average audience rating of this time is one day, how much is left? So, it's a good thing to look at, but it's actually a chicken rib. It's a pity that it's useless to eat and it's a pity to abandon. "

Chang Chen shakes his head and looks sad.

Bi Kun on the rostrum, a fat face, is smiling like a blooming chrysanthemum.

"Lao Chang, it's dangerous for you to use chicken ribs to evaluate the activities of SARFT."

"Ha ha..."

In the meeting room, Bi Kun continued: "but what Lao Chang said is that I've gone to the bottom of my heart. Just now, why do you want to talk about your views. In fact, I just want to see if you have a clear vision of reality and can find the traps behind the cake.

In fact, after seeing the notice issued above, I thought about it. It's not up to us to do good things, so don't be so eager to try. The greater the hope, the greater the disappointment.

In my opinion, these three places finally fall on CCTV or some provincial TV stations. Therefore, what we have to do is to understand the spirit of the document seriously and complete the tasks assigned by the superior down to earth. Do you understand? "

"Wow..."

Many people looked at BI Kun with adoring eyes. They seemed to admire Bi Tai's foresight.

However, when Bi Kun reported the incident to the director, he came out of the director's office with such admiration.

What Bi Kun said was actually what the old director told him.

"Well, well, it's not a speech. What are you doing. Be quiet and get down to business

Bi Kun waved his hand, stopped the applause, and then asked: "now that we have identified our position, let's talk about which channel is willing to send people to complete this task. It's just a 30 second public service advertisement. Lao Liu, are you coming to the integrated channel? "Lao Liu was named again, but he waved his hand in a hurry.

"Bi Tai, we can't come up with such a demanding thing in three days. As I said just now, we really don't have professionals here."

"Well, Chang, what do you want from the news channel?"

"Bi Tai, it's not that I always shirk my responsibility. Our people have been busy doing the special news report on the" salt snatching incident "these two days, and they can't help it at all."

"Well? When you come to the entertainment channel, you have experience in advertising. "

"Bi Tai, there's a difference between commercial advertising and public service advertising. Besides, we just have a program to record the last issue these days. We're too busy."

"What about life channel?"

"Bidai, we have a little bit of a problem."

"The TV channel?"

"Bi Tai, our channel is making micro movies about city life recently. We can't help it."

"That farmer..."

Bi Kun finally puts his eyes on Lao Xu of the agricultural channel. He just thinks about it and gives up. He doesn't even ask.

Lao Xu doesn't care. He knows how much weight he has. He can't make public service ads with the waste firewood under his hand.

Looking at it all the way, Bi Kun suddenly found that after he made the situation clear, no one was willing to undertake the work. He couldn't help but feel very angry and wanted to scold him.

Suddenly, a weak voice came.

"Bi Tai, let's record the channel, OK?"