Chapter 768

Lu man is not only an actor, but also a very famous public relations man.

Her PR skills are as good as her acting skills.

It is even known as the No.1 public relations in the entertainment industry.

When you are in a crisis, if you can ask for help, you will not choose to find others.

If you know that your opponent is Lu man, and you haven't started to fight against Taiwan, you've already counseled several steps psychologically.

It can be seen that Lu man is really famous in the circle.

This TV station happens to be Donghua satellite TV, which has been cooperating happily with Luman before.

Because Lu man participated in the variety show classic X-Files of Donghua satellite TV before, and he has a good relationship with Lu Dongliu, the chief director of the show.

Especially when Lu man was ridiculed by the whole network and blocked by xingketai, Lu Dongliu always stood by her side and supported her.

Therefore, Luman has always remembered how well he landed in Dongliu.

This time something happened to Liu Renxian.

The TV station asked Lu Dongliu to contact Lu man.

I want her to help me analyze the pros and cons of this.

Is it OK to broadcast Liu Renxian's TV series.

Whether we can get profits or not.

If Liu Renxian's TV plays are broadcast as scheduled, they will certainly be scolded.

But how much damage will such abuse bring to TV stations?

Lu man didn't have any privacy, so he gave the TV station an analysis.

Finally, it is determined that the withdrawal of the schedule of "return journey" may bring losses to the TV station, but it is definitely smaller than the losses caused by the broadcast of "return journey".

It's a coincidence.

Just after talking to Lu man on the phone, the TV station was told that all the brands that had been used to attract business for TV dramas had been withdrawn.

TV plays are broadcast free of charge in TV stations. The profit of TV stations depends on the advertisements in the middle of TV plays.

There are also advertisements, titles and sponsors at the beginning and end of each episode.

But now, because of the negative news of the leading actor Liu Renxian, these golden fathers feel that netizens will boycott TV dramas.

In this way, no one can watch the TV series, and the audience rating is poor.

Since no one is watching TV series, no one is watching their advertisements.

No one's looking at it.

If we let the audience and their advertisers hate it, it's not worth the loss.

Don't you see Liu Renxian, who is endorsing the cooperative brands, are you busy breaking up the contract with him?

As a result, the show has no advertisers. What else is on?

The TV station quickly withdrew its files.

If you want to promote other TV series, you need to coordinate the time.

So, I want to let the Spring Festival special program of Changping cooking competition come up to buffer.

"The TV station said that in order to compensate, it will carry out publicity all day today. In today's Donghua satellite TV all the programs to carry out plug-in advertising. The official website of Donghua satellite TV, the hot search of microblog and the auxiliary heating of marketing number are all paid by Donghua satellite TV. "

As long as Changping can agree to allow the program to be temporarily upgraded.

If it were for other programs, how could Donghua satellite TV be so polite and offer so many compensations.

After all, it's not cheap to buy a hot search location on Weibo.

The top five hot search locations on Weibo are calculated by hours.

The price of 400000 an hour is really painful.

Even if it's like Donghua satellite TV, it's a little painful to pay for it.

After all, you can't just spend an hour on hot search.

Now that Donghua satellite TV has committed itself to all-round publicity, it has to spend at least five or six hours on the program.

Plus, we need to find a marketing assistant.

The price of the red V marketing number, which has many fans and high reading volume, is not low.

And you can't just buy a marketing number.

Naturally, many marketing numbers need to be linked to maintain their popularity.

These costs add up to a lot.

Such compensation is also rare for Donghua satellite TV.

Frankly speaking, they dare not offend Zhao Gushen.

Donghua satellite TV will not give these compensations if there is another person.

It's not so easy to discuss that if you say to raise a file, you can raise it.

"The marketing department has calculated that according to our previously planned publicity plan, the publicity cost is lower than that proposed by Donghua satellite TV." Xiao ruofeng said.

The main reason is that time is pressing.

All of a sudden, we need to raise the file, but also ensure that the publicity is in place.

In a short period of time, publicity should be carried out in an all-round way.

In this way, the cost is much more than the slow spread of publicity.

"However, this kind of publicity is similar to our original publicity plan." Xiao ruofeng added.

"Yes." Zhao Gushen said, "in addition, you ask people to contact those short video platforms again, and buy some promotion on them. This money comes from Changping. You ask people to contact the TV station and ask for some wonderful clips of tonight's program for publicity. "