Chapter 1314

Supermarket is the main sales channel of beer, and Mara supermarket is famous for its wine.

Wine has always been the biggest selling product of Mara supermarket.

Because Mara supermarket is recognized as the best channel in the field of wine.

So customers are more willing to buy drinks in Mara supermarket.

Last year, Mara supermarket sold a third of the beer in California.

It seems to be only 33% of the market. In fact, the market share of Mara supermarket in the supermarket field is less than 10%.

But beer accounts for 33%, and it's still beer.

The sales of other wines are higher, some varieties and brands even account for 90% of the sales.

In particular, some rare wines, because customers prefer to trust Mara supermarket, so the sales volume of rare wines is particularly high.

Some foreign tourists come to California for a tour and go to Mara supermarket to buy a few bottles of precious wine.

This also led to the small, pointy heads of those manufacturers trying to get into the shelves of Mara supermarket.

However, the market share of beer sales in Mara supermarket is not as large as that of other wines.

Because although there are many big brands of beer, there are also other supermarkets.

You don't have to go to Mara's to buy beer.

However, winip hopes to increase its market share through Chen's beer.

For Mara supermarket, customers are the biggest value.

As long as Chen's beer can be enjoyed by customers and provided exclusively, it can definitely increase the beer sales share.

"I can't help it. There's so much productivity that I can't improve it." Chen said helplessly.

This kind of thing, productivity, is not Chen Zhu said to improve.

To improve beer productivity, more fermentation tanks and more assembly lines are needed.

These all need to invest more money.

Chen Yu has money, but that doesn't mean that he wants to invest it in a strange and unproven industry.

Even if there is a bright future, Chen will make a small investment in advance.

If the market can be opened this year, Chen will consider investing more money to improve productivity.

"Chen, if you don't have money to expand production, I can lend you money." Winip really didn't want to miss the opportunity.

In her opinion, as long as Chen's beer quality is good enough, it is definitely her weapon to expand the scale of Mara supermarket.

At present, Mara supermarket only has chain stores in California, as well as stores in several super large cities in New York and Washington, and other small and medium-sized cities can't cover it at all.

However, if there is Chen Yu's beer, it is definitely a weapon for opening up the country.

At that time, she would dare to make a lot of loans, and then the Mara supermarket chain would cover the whole country.

Let alone 150000 tons of annual output, even if it is 100 times more, she is not enough.

150000 tons is not enough for the local Mara supermarket in California.

"Whitup, it's too early to say that beer hasn't been produced yet."

Anyway, Chen Yu made up his mind and made steady first step.

Moreover, Chen gave production and operation to Denver.

Chen has the right to propose, not to influence, Denver's operations.

"Chen, you don't know how to do business at all. If you have this ability, you should seize the opportunity instead of slowly deploying the strategy. In one year, your advantages will disappear. Once other brewers analyze your beer formula, they will also correct it."

"They can't change it. Nameless wine has been on the market for several months. Have you seen other manufacturers produce it?" Chen is not worried at all.

"Are you sure?"

"Yes."

"I want all your beers to be served to Mara supermarket." Said whitup.

"I can only say most." "My friend's hotel also wants me to serve, and I have a restaurant of my own, which also needs to be served," Chen said

It's impossible that Chen Yu's Marina restaurant is not available.

"I don't care about your own industry. Your friend's hotel doesn't have much wine. I own the rest." Said whitup.

"But in this way, my beer brand value is limited." Chen said.

Only supply to a supermarket, brand value can not play to the maximum.

Even if Chen is not ambitious, at least he wants to expand the brand value.

Although Mara supermarket is a big supermarket in California, its coverage will be much lower when it comes out of California.

"How much brand value do you want for your 150000 ton output?" "I've said that I'm willing to invest to expand production, but you don't want to."

"Well, I'll call the person in charge of beer production and sales. You can talk to him. If he nods, I can expand it, but at most, it can only double the output. As for the plan for the year, we will talk about it next year.""Well I still say that, if you need money to invest, you can find me. Now, the cash in Mara supermarket is relatively abundant. "

The operation of Mara supermarket is very good.

Unlike in the past few years, in order to compete for the market, she was almost exhausted, let alone expanded the operation. Several super chain supermarkets are not able to compete with Mara supermarket.

But it's not the same now. Mara supermarket has expanded its influence with its unique wine culture, so now huinipu has a strong base.

The main reason why there is no blind expansion is that winip doesn't want to dilute its shares too much.

And it's impossible for the bank to lend more than ten times the market value of huinip's supermarket.

Of course, Chen is also reluctant to let his brewery be controlled by others.

Even if this person is huinipu, Chen Yu wants to be in his own hands.

Although she is Farley's mother, now she talks to herself as a businessman.

Chen is a family member, willing to give her beer on the shelves, but Mara supermarket is not the only choice.

As for whether to go public or not in the future, it's still too far away for Chen.

Chen Yu didn't think about anything so far away.

"Grandma, eat meat." Little Gelin brought another piece of meat.

"Chen, is this kind of meat really not available on a large scale?"

Whitup knows exactly how good this meat will be for Mara if it is available on a large scale.

"Have you ever seen truffles sold in the supermarket?" Chen said.

"Yes, Mara supermarket does."

Chen Yu rolled his eyes and said that the truffle could not be planted artificially, which was just a lie.

However, the artificial truffle does not taste as good as the wild truffle, which is undeniable. The kind of truffle sold in the supermarket is less than $100 per kilogram, which is many times worse than the real top truffle.

"It's rarer than truffle. Maybe I'm not the richest, but you can't find a second family in America to eat this kind of meat." Chen said.