Chapter 24

“3599？”

After discussion, the senior management of the company finally felt that this price was the positioning of the company's mobile phone.

At present, the price of peak mobile phones is also very rare among domestic mobile phones. It can be said that this price has ranked the top position among domestic mobile phones.

But compared with the mobile phones of international giants such as apple and Samsung, the price of this mobile phone of our company is really cheaper than them.

However, Tong Hao also knows that the company's positioning is only a second-class manufacturer of domestic mobile phones, and it is still a second-class manufacturer that is about to go bankrupt.

There is still a big gap between our company and the first-class domestic mobile phone manufacturers, let alone compared with international giants.

As for what to turn Samsung and apple, it is basically empty talk. After all, the gap between the two is still very large.

Tong Hao's only goal now is to turn over huami ov, because he is now a first-class giant in China's mobile phone market.

"The price of 3599 is really expensive. If such a price is offered now, I'm afraid it's very bad for the sales of mobile phones. Besides, our mobile phones are mainly cost-effective!"

Tong Hao obviously holds a negative attitude towards the price of 3599 yuan. In his opinion, if the price is so high, it will inevitably reduce the sales of his mobile phone.

It can be said that if you want to occupy enough share in the mobile phone market, you must have enough cost performance.

When the rice company was founded, there was still a big gap in strength compared with other mobile phone manufacturers, but the rice company successfully relied on its own marketing plan and the rapid rise of cost-effective mobile phones.

Even within ten years, it has become a Chinese and even a world-class mobile phone manufacturer. The cost performance is one of the keys to the success of rice company.

Tong Hao deeply understands that what his company needs to establish now is a cost-effective brand, and as the first product of his company's peak series, he must open the market in a short time.

"I think the price of our mobile phone should be changed to 2999. In addition, we should give a certain discount for the first 500000 units. At that time, the starting price will be 2799 yuan!"

Tong Hao calmly looked at the top of his company and said his thoughts with a trace of peace in his heart.

The cost of this peak mobile phone is actually higher than that of rice mobile phone.

First of all, in terms of processors, the manufacturing process of this new processor chip can be said to be completely ahead of the world. Although Tong Hao is the largest shareholder of this chip company, it still needs to be business to purchase chips.

The price of the processor chip is 500 yuan, which is still the price given by Zhang Rujing looking at Tong Hao's face.

If not for the close relationship between the two companies, I'm afraid the price of this chip would soar to 800.

The tempered glass is Tianyu's own factory. The manufacturing of tempered glass for mobile phones, together with the purchased machines and workers' wages, the price of a glass screen is about 100 yuan.

Plus the 400 yuan inner screen, the cost of the screen alone basically reached 500 yuan.

In addition, other mobile phone accessories purchased from other manufacturers basically add up to seven or eight hundred.

In addition to the assembly cost of the mobile phone, the salary payment of the company's employees and the logistics transportation cost after the mobile phone is sold, the cost of this mobile phone is basically infinitely close to 2000 yuan.

Although the price set by Tong Hao this time is much lower than the price said by the company's senior management, on the whole, if his company's mobile phone is released at this price, it will still earn some money.

"The starting price is 2799! The price looks delicious!"

When Lu Weibing heard what his chairman said, he also imagined that he was a mobile phone consumer. If he bought this mobile phone at such a price, it would be absolutely delicious.

The world's leading processor is equipped with the most comfortable operating system in the Android camp, as well as the few 4G mobile phones equipped with all Netcom in China.

It can be said that the current mobile phone has basically reached the leading level of domestic mobile phones, and has been able to surpass international mobile phone brands in some fields.

After Tong Hao said such a price, although they were surprised, they still accepted the proposal of the chairman of their own company after careful consideration.

"The current company's mobile phone has basically been fully produced. The press conference will start on the first day of December, and the pre-sale of mobile phones will start on the official website on the second day of the press conference."

"As for the early marketing and publicity, as well as the mobile phone press conference, these things will be handed over to President Lu!"

"This is the most crucial battle of our company. I hope you can pay full attention to this mobile phone release!"

According to the confident appearance of the senior management of his company, Tong Hao also began to prepare for the release of the mobile phone. In his opinion, it is related to the future of the whole company.

The people of the company also began to step up preparations for the mobile phone press conference. The mobile phone press conference of the company must be a little taller. Although it can not reach the level of rice company, at least some mobile phone users need to be invited.

I can't. the final audience of this press conference is just the members of the company, right?

At the end of November, Tianyu began to send promotion information to users with Bumblebee's sixth generation mobile phones in China.

As a user of Bumblebee mobile phone, after receiving this promotion information, you can choose to participate in this press conference or ignore this information directly.

Of course, the board expenses of all users participating in the press conference are naturally contracted by Tianyu company.

"Tianyu company, peak series mobile phone, 4G pioneer, one step faster!"

"Tianyu company sincerely invites you to attend the summit series press conference, location: XX gymnasium in Kyoto, time: 6 p.m. to 20 p.m. on December 1!"

Users of Bumblebee's sixth generation mobile phone were completely ignorant when they received such information. They didn't expect Tianyu company to produce a new mobile phone in such a short time.

Of course, many users directly ignored this message, but some users close to the imperial capital chose to accept this invitation.

After all, in this era, people's life is still relatively scarce, and attending the press conference is a very interesting thing. In addition, they may be able to get some benefits.

"Chairman, now there are about 500 people invited to the press conference."

"Chairman, there are already 1000 people attending the press conference!"

On the morning of the 29th, the number of participants in the press conference had been determined to be 1000. Tong Hao, who got the news, was also happy and quickly ordered Lu Weibing to take the next action.

In the remaining two days of the press conference, he must completely stir up the heat of his mobile phone.

Now Tong Hao let Lu Weibing use the power of the Internet to promote his company's new mobile phone according to many digital celebrities on microblog.

These digital celebrities basically received the mobile phones released by Tianyu company, and also signed a semi confidential agreement.

Tianyu company allows these digital masters to publish the appearance and operation process of mobile phones, but does not allow them to publish the processor and the most confidential data of mobile phones.

After all, this press conference still needs these core data as hot spots. If it is fully announced in advance, it will inevitably cause the heat of the press conference at that time.