Chapter 138

Glory of Kings!

Users watching the live broadcast, looking at the four big characters on the display screen, also have countless questions in their hearts.

After all, in the eyes of these users, the third game is likely to be the mobile game version of a game, but I didn't expect a strange word to appear.

However, under the introduction of Ma Huateng and the operation demonstration of the game screen, these players also understand what kind of game this game is.

MoBa mobile games!

It can be said that MoBa games have a very long history, and now the hottest games hero League and dota2 are such games.

It can be said that this type of game has now occupied a very large market in the game market, and active users have basically occupied more than half of all users.

This type of game has certain requirements for technology and tactics. It can be said that this game is very competitive and entertaining, which makes this kind of game become one of the hottest types of games in the era of Internet development.

Now users watching the live broadcast also understand that the game released by penguin is facing today's mobile phone market.

After all, the mobile game market has just started, and MoBa mobile games have basically not appeared, and this game is bound to attract countless users in the mobile game market.

"Penguin company, create happiness with your heart! I believe every game will bring you happiness!"

Ma Huateng saw that the three mobile games had been completely released, and a smooth smile appeared on his face. In his opinion, after the release of these games, Penguin will be able to control the current mobile game market as soon as possible.

After all, although Ma Huateng's Penguin company occupies a dominant position in the game market, there are still competitors like pig factory threatening his position.

"Fortunately, the other party went to raise pigs!"

Every time Ma Huateng thinks of his competitors, he can't help feeling lucky. After all, the other party has basically focused on raising pigs.

If the pig factory focuses all its energy on games, it may be more difficult for the company to achieve this.

A press conference on mobile games has also ended, and penguin's press conference has determined that it will focus most of its energy on the mobile game market in the future.

Of course, such things still need other game companies to worry about, and now consumers are looking forward to the public beta of penguin's three games as soon as possible.

On the other hand, the market pressure of Tianyu company has gradually become gentle.

With the arrival of August, the supply of Xiaomi 8se has been fully sufficient, and the sales of pioneer mobile phones have gradually slowed down.

According to the opinions of the company's senior management, it is decided to sell most of the mobile phones produced next in the offline market.

After all, the sales volume of the pioneer mobile phone generation in the online market is only three digits a day, and the offline market needs more goods than the online market.

This time period has been the summer vacation, and the purchase tide in the offline market is basically the holiday months.

Many college students who have just graduated from high school generally choose to buy mobile phones offline accompanied by their parents within a month before the beginning of school.

With the cheap price of the pioneer mobile phone generation and the performance of the flagship machine, the super cost performance is bound to be loved by students and parents in the offline market.

Moreover, Tianyu company now has 100 offline Direct stores, which can be said to basically cover the first and second tier cities in the country.

Although it can't compare with the blue and green factories, offline can also rank in the top three among the mobile phone manufacturers in the whole country.

Tong Hao also felt that the main sales channel of the camera phone for women released next was offline.

After all, at this time, most of the mobile phones purchased online are relatively young performance parties. If the mobile phones taken by women are sold online, they will not be welcomed by online users.

This type of mobile phone is easier to sell when it is sold offline.

Of course, the premise must do a good job in the publicity of this mobile phone to let more consumers know this mobile phone.

According to the high-level discussion and decision, before the release of this mobile phone, find a young star with a lot of traffic to endorse this female camera mobile phone.

And use traffic endorsement and advertising to expand the reputation of this series of mobile phones, so as to create a better offline environment to sell this mobile phone.

He Li is very good at promoting women's mobile phones, and has her own set of publicity programs.

Deer cold endorsement? 15 million yuan a year!

Tong Hao looked at the plan made by He Li and looked dignified about the spokesman decided by He Li.

As one of the four returned sons from Bangzi country, Lu Han has a lot of fans due to his handsome appearance. It can be said that the traffic in this era can not be underestimated.

Heli still knows Chinese stars very well. She knows that her series wants to be completely successful in marketing, so stars with top advantages in traffic are indispensable.

Seeing the other party's serious face, Tong Hao thought again whether he needed to spend such a big price to invite such traffic stars to endorse his brand.

Fifteen million is not a small number. For high-quality stars like Hugo, the annual endorsement fee is only five million.

However, Tong Hao understands that it is not easy to make money from women, and such traffic stars with a lot of female fans are a good tool to pry open the wallets of these female users.

"Yes, but if you sign, you can only sign year by year!"

After thinking, Tong Hao thought that the 15 million should still be taken out, but he also put forward his own conditions in signing the contract.

Sign once a year! This is Tong Hao's bottom line!

Tong Hao understands that in the current market, traffic stars are still very effective, but the popularity of traffic stars is not very long.

Especially after the capital has fully entered the entertainment circle, the time for the renewal of traffic stars can be described as constantly shortening. Some traffic stars have been hot for two or three months, and finally cool.

The top stars like Lu Han are very popular now, but who can explain his future?

Signing once a year is the best way to cooperate with these traffic stars.

He Li also knows that it is not easy for the chairman of her company to promise, and she understands the restrictions put forward by her chairman very well.

As for advertising, the conditions put forward by He Li also surprised Tong Hao.

Directly titled "run, man" Season 2!

The budget proposed by He Li is 250 million yuan!

"Are you burning money?"

Tong Hao also has a headache for the scheme proposed by He Li. After all, so much money has been spent on publicity before the mobile phone has been sold.

Heli also knows that the cost of publicity she wants is relatively high, but she also knows that if she wants to succeed in the offline market, she must invest so much in publicity.

Only in this way can more consumers know and buy a new series of mobile phones.