Chapter 345

Offline market has always been the focus of the company's development.

Even for what level the company needs to develop, the offline market share plays a very important role.

Although online shopping is very developed now, the level of the offline market is still not weak, and even the blue and green factories get up by relying on the offline market.

In recent years, Tianyu company has paid great attention to the offline market. It has spent nearly 78 billion yuan to have such a large scale of the offline market.

According to the company's financial report last year, 35% of the company's domestic net profit comes from the offline market, which also proves that the offline market has gradually become an indispensable part of Tianyu company.

It can be said that Tianyu's plan for the phenomenon market this year has encountered a setback. The blue and green factories have stepped up their cooperation with dealers, which has hindered the development of Tianyu's offline market.

So that this year, the number of dealers cooperating with their own company does not exceed three digits, and the number of stores opened is only a mere more than 40.

Such achievements can be said to have no impact, and even very dangerous. After all, blue and green offline markets have very strong competitiveness. In addition, the strong entry of rice Huawei companies into the offline market has greatly reduced their original advantages.

"Throw money! Throw money! You can't love money!"

Tong Hao still attaches great importance to this matter. The competition in the network market is basically uncontrollable. Only by making better and more products can he be recognized by consumers.

However, the offline market is different from the online market. As long as you have more stores, good publicity and good products, you can naturally get more sales.

Tong Hao naturally knows that the offline market has a great influence on a mobile phone manufacturer.

In Tong Hao's time, although the influence and online sales force of the rice company were very good, the offline influence was far less than that of the other three big factories, so that it was far less than that of the three in terms of domestic sales.

Now Tianyu company wants to develop rapidly. The best way is to use money to open the offline market.

Create more stores and establish more cooperation with channel providers.

And these need a lot of money to support.

Wang Min, but the top management of the company heard such words and stared at the chairman with a trace of dignity in their eyes. Obviously, it is very difficult to compete for the position of the offline market.

The expansion of the offline market in the past two years can be said to be relatively smooth, but since this year, all mobile phone manufacturers have focused on the offline market, which makes Tianyu's competitive advantage in the offline market gradually lag behind.

The company was worried that the expenditure was not proportional to the income. In this case, it changed the original offline expansion plan, and finally the current situation appeared.

"This year, the company will open at least 2000 Direct stores and give more profits to suppliers to strengthen cooperation with them!"

In order to win the competition in the offline mobile phone market, Tong Hao not only plans to invest 10 billion yuan in opening stores in the offline mobile phone market, but also releases a profit of 100 yuan to the other party to win cooperation when choosing to cooperate with offline suppliers.

If Tianyu wants to be truly invincible in the mobile phone market, it must make such a sacrifice.

At the same time, capital expenditure is indispensable. After all, if you don't invest more money, where will you get more returns?

Finally, Wang Min and he Li became the main leaders of this offline market expansion.

After all, the offline market now needs more manpower and capital investment, so as to obtain corresponding achievements and returns.

July is destined to be the most brilliant month of dianyan mobile phone.

Extremely strong publicity, combined with the prominent characteristics of the mobile phone, the sales of this mobile phone directly exceeded 4 million online and offline in one month.

Such achievements directly broke the previous achievements of dianyan brand mobile phones, and became the best month in the history of dianyan mobile phone sales.

Of course, this is closely related to the strategy set by dianyan mobile phone. It focuses on the offline market, but retains the original cost performance. In addition, the extremely thin and beautiful fuselage design and strong image performance are not sold, which is abnormal.

However, July is destined to be a quiet month. At this time, mobile phone manufacturers only release some 100 yuan machines and 1000 yuan machines, which can not shake the foundation of dianyan mobile phones.

With the arrival of August, the new publicity of Tianyu company is coming.

August is a very important month. Tianyu company not only plans to release the flagship mobile phone of pioneer brand this month, but also plans to officially hold the first TOS developer conference this month.

It can be said that this August is destined to be very lively, and Tianyu company also released several TV induction cooker, refrigerator, air conditioner and other intelligent furniture this month to stabilize its Tianyu ecosystem.

The promotion of smart home has also expanded the influence of Tianyu company and strengthened the sales of mobile phones of Tianyu company.

As the core of Tianyu's home ecology, although Tianyu's mobile phones can be replaced by smart speakers, Tianyu's mobile phones are still used by people who can't be ignored.

If you go out and want to go home, you can operate your smart home through your mobile phone in advance.

You can even let the smart home turn on the air conditioner and air purifier a few kilometers away from home, so that you can really enjoy the fun brought by the smart home after you go home. That's why Tianyu's mobile phone can become the core of Tianyu ecology.

Tianyu ecology also gradually makes users understand that life can be so simple.

At this stage, other mobile phone manufacturers also began to develop artificial voice intelligence system. Rice company was the first to release artificial voice intelligence system.

After all, rice company is an Internet company started with software. Its strength in software is much stronger than its strength in hardware. Even its MIUI system is the first-class and cutting-edge level of domestic Android system.

Even when Tianxiang system ui4.0 has not been fully released, the strength of MIUI system has been able to compete with Tianxiang system ui3.0.

At the beginning of August, Xiaoai officially released the artificial intelligence voice system of rice company.

Xiaoai, as the artificial intelligence released by the rice company, launched an internal test on the rice mobile phone 6 recently released by the rice company.

Rice company has done a lot of polishing for the artificial intelligence voice system this time, so that the level of this artificial intelligence voice system is not much worse than other artificial intelligence.

At the same time, rice company has also started a training program for Xiaoai students.

This shows that ordinary consumer users can train Xiaoai students according to their own operating habits, so that Xiaoai students can become more intelligent and help you in your ordinary life.

Of course, Xiaoai is only in the internal test stage, and has not really entered the public test.

According to the news from the internal employees of the rice company, Xiaoai will meet with consumers in the second half of the year. At the same time, the rice company will also bring a new version of miui9.

Such news has indeed attracted countless users to pay attention to the release of the new system and Xiaoai, who speaks very softly.

However, within a few days of such news, a news completely overwhelmed the news spread by the rice company.

"Pioneer mobile phone V series press conference, the first TOS developer conference, officially launched at 8 p.m. on August 8!"

Tianyu's microblogs are pushing one after another. This new news also marks the official start of Tianyu's work in August this year.