The extreme cost performance of pioneer mobile phones does put great pressure on rice companies.
As the chairman of the rice company, leibus finally persuaded his company executives to cut the price of the mobile phone once again.
After all, leibus knows that if his own products are not as cost-effective as pioneer mobile phones after they are launched, the sales will inevitably fail.
In order to increase the sales of mobile phones and not be so passive, we must reduce the price of Rice's upcoming digital series mobile phones.
Of course, such a price reduction will have a certain adverse impact.
First of all, such a price reduction will reduce the company's profits, so that the company does not have enough funds to develop other aspects. On the other hand, the mobile phones of rice company will be trapped by cost performance.
For a long time, leibus wanted to bring rice. The company's mobile phones hit the high-end, but each time the result ended in failure, which made leibus feel helpless.
But leibus now knows that he must keep his products alive. As for taking the high-end route, he still needs to wait.
Price reduction is a very favorable way, but it is not the fundamental reason why rebs wants to develop the rice company.
"I hope to get rid of this cost performance as soon as possible. If we stick to the cost performance now, the final result is not conducive to development!"
Leibus stood up and said with a trace of emotion in his eyes. In this case, he was helpless.
Now the competition in the mobile phone market is more and more fierce, and he feels more and more powerless, but making a mobile phone has always been one of leibus's wishes.
It has always been his pursuit to make more consumers and more users use more cost-effective mobile phones.
Leibus himself is a person who is unwilling to admit defeat. He believes that the brand of rice will inevitably bring consumers a more intuitive experience.
It's March, which is extra important for many mobile phone manufacturers.
As a developer of Android system, Google has finally cancelled the original free and formal charging system of Android.
This means that if the mobile phone wants to use the Android system from March to March, it must pay a certain fee, which is not a good thing for many manufacturers.
Although Google has left some kindness in doing these things.
Before March, manufacturers using Google's Android system did not need to pay additional fees. They can still use the Android system, which also eliminates the maintenance of their own mobile phone systems by major mobile phone manufacturers.
At the beginning of this month, Meizu and pioneer released their first mobile phone in years.
The time of the press conference is less than one day, but the time of mobile phone release is the same day.
The pioneer mobile phone relies on its excellent cost performance, but far exceeds Meizu in terms of pre-sale.
As of the opening day, the sales volume has successfully reached 4.5 million units. As a second-generation mobile phone, Meizu's performance is relatively embarrassing. The pre-sale volume is only 100000 units.
At 10:00, the two mobile phone manufacturers also began to officially release mobile phones.
In less than a second after the pioneer mobile phone was released, the word "mobile phone out of stock" appeared in an instant, which stunned many netizens.
"Seconds? How can I do this!"
"Didn't you go to see the reservation? The reservation is beyond people's imagination!"
"The reservation of more than four million units is amazing!"
Countless netizens are extremely surprised at the lack of mobile phones. It is very rare to book more than 4 million mobile phones a day.
After all, in the domestic mobile phone market, it has been a great success to reach the sales volume of five million units a month.
The pioneer mobile phone series, you sold so many mobile phones on the day it was just launched, which makes some users can't believe it.
When countless netizens began to doubt, the official microblog of pioneer mobile phone also gave a corresponding reply.
"The success of pioneer mobile phones can be said to be worldwide! Pioneer mobile phone pre-sale is a global pre-sale!"
"The pre-sale volume in China has reached more than 2 million, and the pre-sale volume in the South Asian market has also reached more than 1.5 million units. In addition, the pre-sale volume in Africa and Latin America has reached 4.5 million units!"
"This time, the sales volume of pioneer mobile phones has reached 500000 units. We have such excellent results in such a short time. To be honest, we didn't expect it!"
The microblog content of pioneer mobile phone can be said to be very simple. Pioneer mobile phone can achieve such good results and has an inseparable connection with the majority of consumer friends.
This time, the pioneer mobile phones are not only sold at home, but also abroad. Of course, the sales area is naturally a developing country market with relatively backward economic development.
This time, pioneer mobile phones can achieve such good sales results, which is closely related to the support of the majority of netizens.
Of course, this time the pioneer mobile phone can be said to have made great changes in many aspects.
First of all, pioneer mobile phones have completely opened the gap with other mobile phones in terms of configuration. Secondly, the system of pioneer mobile phones sold worldwide has been completely updated from Android system to TOS system.
To a certain extent, pioneer mobile phones have very strong selling points, so that they can really sell five million units a day.
"Do you really sell five million units a day? Such a result is really terrible!"
"I think the configuration of pioneer mobile phones is so high this time. What can I do to buy pioneer mobile phones?"
"You can buy this mobile phone at the end of the press conference. It's easy to buy!"
"I also think this mobile phone is very easy to buy. After all, this mobile phone can be booked all night of the original press conference!"
"Do you need pioneer mobile phones? They are sold at a price of 300!"
Although pioneer mobile phones have achieved so much sales, they are still dissatisfied by users in China.
After all, many users have missed such heat for nothing, which is really a pity for them.
"I've been crazy about leading screws in recent days. We really underestimated the enthusiasm of consumers in this sales. At that time, more users will be able to buy this pioneer mobile phone!"
Mobile phone mobile phone users make complaints about their own micro-blog.
He said that we should try our best to produce more mobile phones, strive to realize the spot of pioneer mobile phones as soon as possible, and meet the needs of more consumers.
However, this situation is also temporary, so that Meizu's stagnant sales of mobile phones began to pick up in the afternoon of sales, and nearly 150000 mobile phones were sold in one day.
At the time when pioneer mobile phones are selling and Meiwan mobile phone sales also begin to grow gradually, rice company also began to prepare for the first press conference of rice company this year.
This time, the rice company's digital series also officially met with consumers after stopping for nearly two years.
The press conference released by the rice company has naturally attracted the attention of many consumers. After all, the rice company has done very well in the marketing of fans and has many loyal users.
In addition, rice company used to be known as the price butcher. Now the pioneer mobile phone has not been fully realized in stock, so consumers expect a mobile phone to really compete with the pioneer mobile phone in terms of cost performance.
The rice company with the main cost-effective brand is their choice.
At 8:00 p.m. on March 3, leibus officially held a press conference with the new rice digital flagship.
"Hello, rice noodles, are you ok?"
Leibus stood on the stage with a smile in his eyes. Among the founders of all mobile phone companies, leibus was the founder closest to consumers and dared to play tricks on himself.
Because of this, leibus has attracted the attention of many consumers and promoted the brand of rice mobile phone.
As leibus stepped onto the stage, there were bursts of applause under the stage. It is obvious that consumers are looking forward to the digital series of rice company.
It has been 18 years since the launch of the previous generation of rice digital series rice mobile phone 6 is still ahead.
After consumers have been waiting for a long time, leibus finally returns to consumers' eyes again with digital series.
"The rice company has been established for almost eight years since its establishment in 2010, and today we will bring consumers the most sincere work of the rice company for the 8th anniversary, rice mobile phone 8 series!"
Leibus stood on the stage and spoke with a touch of joy to consumers. Users announced the models of mobile phones released this time.
The mobile phone released this time is different from the speculation of most consumers. After all, the previous generation mobile phone was rice six series. No one thought that rice mobile phone would directly skip seven series and release rice eight series.
There have been some rumors about rice mobile phones all the time, and the most famous rumor is that you don't pay for a pair.
Just this year is the eighth year of the establishment of rice mobile phone. After discussion with the senior management of the company, leibus finally changed the mobile phone into rice mobile phone series 8.
"I know that you rice noodles have questions about why this mobile phone is called rice 8 series instead of rice 7 series."
Leibus stood under the stage with a peaceful look in his eyes. Of course, he saw the doubts in the hearts of consumers now.
Under the gaze of many consumers, he spoke with a slight softness why he changed the name of his mobile phone.
"Throughout China, eight is a very auspicious number. I think such an auspicious number will bring us a lot of good luck!"
"And I think this mobile phone is a mobile phone beyond the period (7), so I hope my friends can like this mobile phone!"
After hearing leibus's explanation, the consumers at the scene understood why leibus chose to rename the original 7 series to 8 series.
But now consumers are more looking forward to what kind of products rice will bring this time, and they don't care much about the name of a series.
"This time, we bring you a new rice eight series!"
"This time, we will bring you three products, rice 8, rice 8pro and rice 8se."
This time, the rice company brought a total of three mobile phones in the 8 series of products, and these three mobile phones face different users.
This is also a way for rice companies to meet the price range of each user.
Rice now has a total of these three series, namely mix, the flagship of high-end. The price of this series is generally maintained at more than 3500 yuan.
The other is the rice red series. This series focuses on 100 yuan machines and 1000 yuan machines. The general price is generally no more than 1500. It is the real shipping champion of the rice company.
As for the price range of 2000 yuan between 1500 and 3500, the remaining rice digital series need to be completely filled in such a range to meet different consumers.
To this end, this time rice mobile phones specially chose to release three, facing mobile phones with different prices to meet the needs of different consumers.
"Rice 8 series is carefully polished by our company. All mobile phones are designed with a hole digging screen in the upper left corner!"
"Rice 8 and rice 8pro use a 1080p resolution 6.3-inch OLED screen, supporting a high refresh rate of 90 Hz and a touch sampling rate of 180 Hz."
Leibus briefly introduced the screens of rice 8 and pro this time.
This time, leibus's introduction is very simple. Although both use OLED screens, the screens of both are not from the same manufacturer.
As an ordinary version of rice 8, it adopts the screen produced by liangyin company and supports the brightness of 680 nits.
The upgraded version of rice 8pro adopts the screen produced by Samsung and supports 720 nits in brightness.
Leibus did this not because the gap between the two screens is too large. On the contrary, the standards of the two screens are very similar.
However, the leading product of the rice company this time is the ordinary version of rice 8, which is also the main cost-effective product. Therefore, the screen of liangyin company is selected to save costs and put more costs on other parameters.
Of course, leibus has another consideration. The development of mobile phone companies needs stable suppliers. In order to maintain the supplier's supply chain, Dali company does not want to hang its own company on a tree.
After all, if it means choosing a company's supply chain alone and abandoning the supply chain of other manufacturers, it is likely to be strangled by the supply chain manufacturers at that time.
What's more, the capital behind liangyin company is the boss of Tianyu company, which makes leibus have more eyes when choosing the supply chain.
"This time, the screen of the mobile phone is a very first-class screen, which is not inferior to that of friends!"
Leibus is still very confident about the screen of his mobile phone. He also blew a wave about the screen of his mobile phone at the press conference.
Otherwise, rice mobile phone is a veritable water phone in the mobile phone circle. It will not be stingy on the screen. Of course, it will not be too bad in other aspects.
"This time, the processor chip carried by rice 8 is the latest processor chip developed by Huateng company, Huateng x115 +, which naturally has a good performance in terms of performance!"
Then leibus announced the processor chip of rice mobile phone 8, which surprised consumers that this time the rice digital series was applied to Huateng's processor chip.
The use of Huateng chip in rice digital series is rare, and the latest mobile phone using Huateng chip is rice mobile phone 4.
About four years ago, rice digital mobile phone once again uses the processor chip of Huateng company.
Of course, the use of Huateng's processor chip is also for cost consideration. Rice mobile phone 8 naturally needs to take a cost-effective route. In this case, Huateng's processor chip is the best choice.
However, choosing this processor chip also has some side effects. After all, the ISP core algorithm of Huateng x115 + processor chip is not very strong, which means that the photography of rice mobile phone bar will not be too strong.
Of course, this may also be a preparation to open the gap between the ordinary version of rice mobile phone 8 and the upgraded version of pro.
"X115 + this processor chip has very good performance, and the running score of rice mobile phone 8 is as high as 470000!"
The processor chip of Huateng x115 + has been recognized by the public, and its performance is at the top level among all processor chips.
However, compared with the Huateng g840 +, the comprehensive strength needs to be slightly discounted, but the two chips, a main bucket and a main performance, also take what they need.
"This time, our upgraded version of rice mobile phone 8pro adopts the latest Huolong k825 processor chip developed by Qualcomm!"
Compared with the ordinary version, the upgraded version naturally continues to use Qualcomm's processor chip.
This fire dragon k825 is an upgraded version of fire dragon k820, not an upgraded version of fire dragon k820 +.
In the first half of last year, Huolong k820 is a relatively balanced processor chip with good performance. Although the performance of Huolong k820 + processor chip has been greatly improved, the power consumption and heating are not completely controlled.
This also made Huolong k820 + have a mixed reputation and almost overturned.
This also allows Qualcomm to re Polish its own chips. The Huolong k825 still uses the Samsung 8-nm manufacturing process, but the selected architecture returns to the 1 + 3 + 4 architecture mode.
Because this architecture mode has been fully used, it can maintain a basic balance in power consumption and performance.
Of course, in terms of performance, the performance of this processor is still slightly better than that of Huolong k820 +, which is also the flagship processor chip released by Qualcomm worldwide in the first half of this year.
"Huolong k825 is a processor chip with excellent performance and power consumption, and the running score of rice 8pro equipped with this chip is..."
Leibus still attaches great importance to this processor. In his mind, the performance of this processor has completely reached the top of the current Android camp.