Chapter 855 – Besiege Wei to Rescue Zhao

The Olympics Games ended, and for the first time in history, Samaranch did not say, “This year’s game is successful” during the closing ceremony. His speech was short and showed his displeasure over what happened.

This year, China’s Olympic Games team had won 17 gold medals, 21 silver medals, and 12 bronze medals. Other than Wang Junxia’s 10,000m result was different from Feng Yu’s previous life, there were no changes. The total medal tally is still 50 and China is ranked 4th, behind the US, Russia and Germany. This was their best result in history and all the Chinese athletes were overjoyed.

“Manager Feng, you must give me a call when you return. We must have some drinks together.” The team leader, Ma Tao, shook Feng Yu’s hand firmly.

The Chinese athletes had boarded a chartered plane over and will be taking the same flight back.

“Hahaha… I will.” Feng Yu had gone to send the athletes because Li Na is taking the same flight back with them.

Some of the Chinese athletes had gone back first, and the remaining athletes’ events were later. Many of the female athletes were looking at Li Na enviously.

Li Na is beautiful and has a wealthy boyfriend. Look at her clothing and her handbag costs more than their annual salary.

This year’s Olympic Games, the Americans, especially the organizers, made huge profits. Feng Yu had also gained much from the Olympic Games. Other than the winnings from the lottery companies, he had managed to promote all his brands.

The rest of the Chinese beverage brands also gained from Lehaha and Jianlibao’s aggressive advertising. After all, their products were placed on the same shelf as them.

Also, Songjiang Motors vehicles had started to enter the US market. Feng Yu handed the sales to Kirilenko.

The sales of Wind and Rain brand, Aiwa, and Feng Yu’s other brands, had increased because of this year’s games. More importantly, all brand awareness had risen.

Even the Sixth Sense Company had successfully acquired that TV station. When Paul Allen heard that the TV station will be converted to an adult channel, he quickly sold his shares to the Sixth Sense, as he does not want to tarnish his reputation.

Paul Allen is the boss of a Tech Company and does not want to be known as the boss of a porn channel. His pride will not allow this to happen. Luckily, he bought the station’s shares at low prices and after selling to the Sixth Sense, he did not suffer any losses.

Because of this incident, Paul Allen’s hatred for Feng Yu increased. But Feng Yu can’t be bothered with him, as they were not friends in the first place.

Feng Yu returned to New York to monitor the sales of Songjiang Motors. He had hired Wang Junxia to endorse his vehicles and shot a commercial. The director here is very skillful. Wang Junxia does not know how to drive, and the director made Wang Junxia race the Songjiang’s Oriental Deer on foot and filmed it like ‘Fast and Furious.’

The orders for Songjiang Oriental Deer are increasing, and Feng Yu was satisfied. Although most of the profits were given to the distributors, more people were aware of this brand. In another one or two years, he will ditch the distributors after the brand awareness had reached a certain point.

After working busily for a few days, Feng Yu finally had time to rest, and he received a call from Zhong Qingxian, informing him that the two Cola giants had started aggressive advertising in China.

The two beverage giants could not advertise on CCTV, and they targeted the Provincial TV stations, bus stops, malls, and crowded places. More interestingly, the advertisements for both companies were almost identical, and they seemed to have discussed this beforehand.

Also, this is a massive marketing campaign and their advertisements are everywhere.

Feng Yu frowned. These two cola companies were serious in entering the Chinese market to attack the Chinese beverage alliance’s home ground. Now, Lehaha and the other companies had to turn their focus to defend their turf, and Lehaha’s Refreshing series is affected the most.

Lehaha will suffer the most substantial losses if the two cola companies manage to capture the Chinese market share.

“Manager Feng, we decide to increase the frequency of our advertisements in China, and with we establish sales channels, I am confident to suppress them. However, I need Jianlibao and the rest of the companies to help.” Zhong Qingxian said.

“Suppressing them is not enough! I want to beat them! We are entering the US market, and they are attacking our turf? What’s the meaning of this? A warning to us?”

Feng Yu knew if they shift their focus to the Chinese market and transfer their funds back to China, their plans to enter the international market will be affected. This is the ‘Besiege Wei to Rescue Zhao’ strategy!

But the two Cola companies had belittled the beverage alliance. Don’t forget, Feng Yu and the rest of the companies are members of the Beverage Industry Association, and they can use other means to let these US companies know who the boss in China is!

I want the overseas market, and you all are not allowed to touch my China market!

……

“What did you say? Our distributors are not selling our Pepsi drinks now? Why?” The person-in-charge in China, Manager Zhao, was shocked.

“I also don’t know. The contract we signed with them is very flexible because we wanted to set up our distribution channels as soon as possible. Now, there is nothing we can do if they are not going to order more goods.” The Deputy Manager replied.

“Then why are you not looking for more distributors? Our advertising campaign is so aggressive, and no distributors want to sell our products?”

“I tried, but those distributors are asking for too much. If we follow their conditions, we will make losses!”

“What’s happening? How many distributors are unwilling to sell our products?”

“All of them.”

“What? All of them?!” Manager Zhao jumped up. How is this possible? Why are all the distributors not selling their products? They must have colluded against us.

“It’s true. They should have discussed before and this is to force us to increase their benefits. There is nothing I can do.” He is also puzzled why these distributors are doing this to them.

“Are those distributors selling other drinks?” Manager Zhao asked.

“Ah… They are selling Jianlibao, Lehaha, Coca-Cola, etc. but those will not agree to their conditions!”

Manager Zhao understood what was happening. Those brands had join forces against them.

“Coca-Cola? The distributors are still selling Coca-Cola’s products? Did the distributors demand the same conditions with Coca-cola?”

“I am not sure. I will get my men to go find out.”

Manager Zhao rubbed the center of his brows and regrets accepting this job. Opening a new market is too difficult, especially when there is more than one well-known brand there.

Got to find a solution or all the advertisement fees will be wasted. Manager Zhao might also lose his job!