Chapter 867 – Futuristic produc

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This morning, Heitaro Nakajima left home early for Tokyo Airport. Along the way, he kept looking at his watch and after he arrived at the airport, he checked the arrivals, and he still has an hour to spare.

Heitaro Nakajima’s driver was curious to know who Heitaro Nakajima was fetching. From Heitaro Nakajima’s attitude, the person he is receiving should be someone of a higher status than him.

The arrival flight Heitaro Nakajima checked is a flight from China. Is the person he is receiving from China?

The driver suddenly remembers who Heitaro Nakajima is receiving. For Heitaro Nakajima to receive personally, it must be that mysterious Chinese main shareholder of AIWA.

The driver looked at the rear mirror and tidied his hair and shirt as he wants to leave a good impression.

After Feng Yu landed, he saw Heitaro Nakajima walking quickly towards him. “Manager Feng, please board the car. Someone will bring your luggage to your hotel room.”

After getting into the car, Heitaro Nakajima eagerly reported to him. “Manager Feng, your suggestions are terrific. I didn’t expect your suggestions will create a futuristic product!”

Feng Yu smiled. “After this product is launched, Walkman and CD players’ markets will shrink, and the Record labels will be affected greatly.”

Heitaro Nakajima had a sinister smile. “That’s good. Anyway, we don’t have any record labels. Sony will suffer a major loss, and their latest MD players will be replaced by us!”

Every time Sony suffered losses or fail, Heitaro Nakajima will be overjoyed. This satisfaction is even better than visiting those brothels!

Maybe Heitaro Nakajima was still bothered by Sony ditching AIWA in the past and still have hatred for Norio Ohga. Now, AIWA had made a comeback, and AIWA’s Walkman and CD players were selling better than Sony.

This time, AIWA had successfully developed a new product, and Sony’s record label will be severely impacted. In the future, there will be lesser people buying cassette tapes and CDs!

“Have you set up the website I told you to?” Feng Yu asked.

“Yes, and we are buying the rights now. But Manager Feng, paying for every download, will not work. We might lose money as those people can download once and then share with others through their PCs.” Heitaro Nakajima said.

Feng Yu patted Heitaro Nakajima’s shoulders. “Just lower the download charges and create some bundle packages. For example, set the price of downloading 12 songs in a package as downloading 8 songs separately. Or you can set up a monthly subscription for unlimited downloads. For the initial phase, not a lot of users will share their songs, and more importantly, how much can the losses be from this website? Can it be comparable to the profits of our latest product?”

The only worry they faced is those people who downloaded the songs and then upload onto some forums or websites for others to download free.

“I had applied for the patents. Once the patent is issued, we will launch it in the market. The retail price of this futuristic product must be set higher, and our profits will be more than 100%. This time, we will be rich!” Heitaro Nakajima was so excited that his face turns red.

Feng Yu was worried that Heitaro Nakajima might get a heart attack or stroke from his excitement. Currently, AIWA still cannot do without Heitaro Nakajima, and Feng Yu is delighted with Heitaro Nakajima’s management of the company. He has never thought of replacing him.

Of course, Feng Yu is also monitoring the rest of the higher management. If Heitaro Nakajima decided to retire or made any major mistake, Feng Yu will have candidates to take over him.

“Ok. Don’t get so excited. You must prepare a wide variety of songs in digital copies before this product is launched. In the past, you still want to enter the PC market. Which PC can make more money than this product? AIWA should just focus on one area. Music is a necessity in people’s life. Even earphones alone can bring years of high profits for AIWA.”

The directions set by Feng Yu for AIWA is to focus on music-related products. From Walkman to CD players and then from VCD karaoke technologies to the latest product – MP3!

From Feng Yu’s experiences in his previous life, MP3 players will bring in high profits for AIWA in at least the next 5 years. After that, it will be MP4, and they still can profit for another 5 years.

AIWA also has to focus on developing better earphones and music quality. These can be used for speakers, mobile phones, PCs, etc. and the profits will not be low too.

MP3 is a music file used in PCs.

Feng Yu had told Heitaro Nakajima to think of a way to develop a portable player for MP3. This will be the next ‘Walkman.’

Laptops had become common now, and this new portable music player will surely replace Walkman, portable CD players, and Sony’s latest MD players.

MD players are equivalent to a combination of CDs and Cassette tapes. It has the sound quality of CDs and the recordable function of cassette tapes.

If Sony does not have this product, it will lose most of its market share in the portable music player market.

AIWA also has this MD product, but after Wind and Rain developed the VCD players, Heitaro Nakajima gave up on it. At that time, AIWA does not have the capital and scale to manufacture so many products at the same time.

After AIWA got a loan from the bank to expand their factories, they started to produce MD players and caught up with Sony. At this time, Feng Yu told Heitaro Nakajima that his direction is wrong.

MD player is a good product, but MP3 players also have all the functions of MD players. MP3 players are also much smaller in size and consumers will prefer it.

Just like the Walkman, which is moving towards slimmer designs, people would prefer smaller and lighter music players. No one wants to put something heavy in their pockets.

AIWA followed Feng Yu’s suggestion and used expensive flash memory, LCD screen, and the storage is up to 128 M. This device can store about 20 MP3 songs, but the cost is more than 100 USD.

However, Heitaro Nakajima believes that this product can be sold for more than 200 USD, and his target audience is the high net worth.

This is a futuristic product and is also AIWA’s weapon to beat Sony in the portable music player industry. In the future, AIWA will be focusing on this product and is confident this product will replace all music players in the market.

After reaching AIWA’s headquarters, Heitaro Nakajima carefully places an MP3 player in front of Feng Yu.

But Feng Yu was speechless. In his heart, he was screaming: What the hell is this thing? You call this thing is an MP3 player? This is the product you claimed to have developed successfully?