Chapter 932 – Launching of the New mobile phone

Soon, Feng Yu know what was going on. Soros wants to show everyone that he is invincible and make the other countries to lose confidence in resisting his attack. At the same time, he can position himself as the leader of international speculators. This way, he can form a bigger fund to gain higher profits!

Soros had calculated his every move, and although he is taking the blame for everything, this might be what he had wished for.

Fear. This is what some countries’ governments feel about Soros and his Quantum Fund.

Worship. More investors and speculators had started to have blind faith in Soros. As long as they follow Soros’s investment, they will surely make money.

How did Soros use a few billion USD to win Thailand, with tens of billion USD in their Foreign reserves? It is because Soros can convince other investors that he can win and can get high returns.

Another reason is Soros managed to raise a few billion USD as capital, and Feng Yu and the other trend followers had joined in.

Feng Yu is wondering which country will Soros attack next. He wants to let Soros suppress that country’s currency, and he hides behind him to earn money.

This way, Feng Yu’s percentage of profits will be higher than Soros. Although the actual amount will not be more than what Soros made, it will close the gap between them.

……

“Manager Feng, are we going to host a product launch?” Xu Lihua asked.

“Of course. We must have a grand product launch and ensure all electronic factories and consumers all over the world to know that we had developed a high-performance phone. We are ahead of all mobile phone manufacturers!”

This is not the first time they are hosting a product launch. But in the past, they had only launched VCD players. This time, it is a mobile phone, and this product had been monopolized by foreign brands!

“Are we doing the product launch in Beijing?”

“Sure. We can do it at our Beijing Wind and Rain Building. Remember, this time, it is two brands doing product launches at the same time, and you must invite all the top mobile phone brands to participate. We will take videos and photographs of their shocked expressions and use it for our marketing!”

If the newspapers publish a photograph of Motorola, or Nokia’s Chief Designer or Engineer’s shocked expression, the consumers will think that Wind and Rain Mobile phone and Aiwa Mobile are better than their company’s products!

“Ok. I understand. Will you be attending the product launch?” Xu Lihua asked. When Feng Yu around, he will feel more confident.

“I might not be able to attend, as I still have some work here. But Fu Guangzheng, Kirilenko, and the rest will be there.” Feng Yu might not be able to leave Hong Kong. After all, the profits and risks in the Forex market are much higher.

If the mobile phone fails, he can still use new phone models to make a comeback next year. But for the Forex market, there are no second chances. Feng Yu only have one chance!

“Ok. I will prepare a proposal and send it to you.”

“Sure. That’s all. Remember, you must increase the speed of new products. If you can introduce a new phone every month, even if the specs are only slightly better, the consumers will think that our technologies are the most advanced. They will think our R&D is the fastest, and we had invested more funds in our technologies.”

In Feng Yu’s previous life, Nokia had used this strategy. At its peak, Nokia is launching a new phone every three weeks, and the new phones did not have many improvements over their old ones. Some had only changed the casing colors.

But the benefit of doing this is to let consumers have more choices, and they will not be using the same phone as their friends.

“Don’t worry, Manager Feng. We know what to do. In another two months, we will introduce a new model, and during the New Year period, we will launch another model. I am confident about this!” Xu Lihua said proudly.

“Very good. You must maintain this pace. Also, when will you be launching the color screen mobile phones?” In Europe and the US, colored screen mobile phones had appeared in the market. The colored screens are lousy, but the phones are ridiculously high, and the consumers are not willing to buy these phones. However, these phones can showcase the technologies of the company!

“The model we are planning to launch during the New Year period is the colored screen phone. We will use a metallic casing and will be marketed as a high-end product. We want the phone prices to return to the 20,000 RMB mark!”

The phones now have more functions, but the prices are going down. Xu Lihua felt they had missed the golden era of mobile phones, and he wished phone prices will continue to be high.

This year, Aiwa had lowered their pager productions and had sold some of their facilities at low prices. The ones who bought this equipment from them are Chinese factories.

At this time, Xu Lihua realized how powerful was Feng Yu’s foresight. The pager prices are dropping, and profits are getting lesser. If Aiwa continues to produce pagers at large volume, they will face a situation where they have high sales, but lower profits.

When those low-cost pagers flood the market, pager prices will plummet, and Aiwa might even suffer losses.

After all, Aiwa’s workers are getting better benefits and salaries than those small factories. This means Aiwa’s costs are higher even when they have better technologies and efficiencies!

Now, Xu Lihua is a firm believer of Feng Yu. When Feng Yu told him that colored screen phones would become the mainstream feature in phones within three years, he and his team start to work in this direction.

Feng Yu is also hesitating. In his previous life, colored screen phones had appeared in the Chinese market next year and become a trend around the year 2000. It is only after 2002, and the colored screen becomes the mainstream phones.

Now, Aiwa Electronics is way ahead of the time, and overseas colored screen phones are not selling well.

The mobile phone features do not require colored screens as MMS is not developed yet! Most phones cannot view pictures and do not have camera functions, let alone video calls. The colored screen is currently useless.

“You can decide on this, but you must plan the marketing strategies carefully.” Xu Lihua is treating the colored screens as a luxurious feature of the phones, and it’s fine even if this strategy fails.

“How’s your research on the digital camera function? Can it be used on mobile phones? I heard that Sony had introduced a phone which can take photos. If your new mobile phone can take pictures, the colored screen will be much useful. People tend to like colored pictures rather than black and white pictures.” Feng Yu said.

“We are researching it, and the technologies are easy to understand. But the camera’s function involves other companies’ patents. Philips has similar technologies, and we had used some of our reserve technologies to exchange with them. It will be our first time using these technologies on the colored screen phone!”

Feng Yu is satisfied with Xu Lihua’s answer. Xu Lihua’s management skills had improved, and, in the future, Aiwa Electronics might become like Bing City Machinery Company, where Feng Yu can let him handle everything.

Feng Yu is one step closer to his retirement dreams…