Chapter 1425

"As you expected, Mr. Feng, we were indeed accused."

When it comes to Lian Xiang's defendant, Liu 32 Chuanzhi is still smiling, as if he has no worries.

Because Feng Yu has long reminded him that the launch of this cheap notebook computer, bringing the notebook computer into the era of less than $500, will inevitably cause strong dissatisfaction among those manufacturers, who are likely to sue Lianxiang group for unfair competition, dumping and other charges.

This time, Feng Yu guessed that those enterprises were indeed suing Lianxiang group for these two crimes.

In fact, the production cost of Lianxiang group is less than 400 US dollars.

So these two accusations, even think group, need not pay attention to at all. They just need to throw out the evidence of production cost to eliminate the unprovoked accusation.

As for why we don't throw out the evidence directly now, of course, we want to let this matter continue to ferment. This is also a kind of propaganda to Lianxiang group, and it can also let other companies not enter the low-cost notebook market so early, so that they have enough time to completely occupy this market.

"I see. By the way, make sure that our sales in any region are not lower than the cost price, right? "

"No, but in some areas, due to the high cost of tariffs, transportation, publicity and so on, our profit may be less than $10, but it is definitely not a discount sale." Liu Chuanzhi said definitely.

"That's all. As for the legal issues, it's up to the professionals to deal with them. Notebook computers should not be so expensive. This shouldn't be a luxury. It should be like the household appliances that are common in people's life. "

"At the beginning, mobile phones were sold in China for 230000 yuan, and money was not necessarily available. The number of BPS is also several thousand in the beginning

"But now? BPMS have become history and have been eliminated. And the mobile phone from tens of thousands of yuan, to thousands of yuan, and then to the wind and rain mobile phone that 399 yuan ultra-low price, has become the product most people consume. "

"It's hard to say in the countryside now, but in the city, almost every family has a mobile phone, some families have a mobile phone, some people have more than one mobile phone, which is better than some household appliances."

"As for computers, from tens of thousands to tens of thousands, to 56000, or even to 5000 or below, the price is also going down, but the performance is going up. But the price of notebook computers is not so big. We even think of the group as the pioneer of price reduction. "

When Liu Chuanzhi heard this, he also smiled and said, "isn't it true that every time we reduce our price, we have caused the market to follow the trend. With each price reduction, our sales volume and profits are increasing. "

Every price reduction is calculated carefully. Can't the sales volume increase, but the profits decrease, so what is the price reduction, self harm?

Just like this cheap laptop, many of these consumers are reluctant to buy a laptop with a price of 7000 or 8000, or even 5000 or 6000.

But when they found that a laptop only sold for more than 3000 yuan, they couldn't help being moved. These people are the same as the new consumers, which do not coincide with the original market.

So Lianxiang group can increase sales and profits at the same time, which is not to say blind price reduction.

Just like now, Lianxiang group's notebook computers have several grades of more than ten thousand yuan, seven or eight thousand, five or six thousand, respectively for different consumer groups.

Price, in the hands of Lianxiang group, has become a weapon, a weapon to exclude other competitors. With the same configuration, our price is lower, so that other people have to reduce the price.

But the production cost of Lianxiang group is lower, so the profit will not be reduced too much, and other manufacturers, especially those with low production capacity and unable to reduce the cost of single product, will be gradually squeezed out.

For example, in the North American market at this time, the sales of notebook computers of enterprises such as Suoni, Songxia and Dongzhi have been declining. Even after the group's price reduction, companies such as Huipu and Daier can follow the price reduction. IBM and fruit companies continue to follow the high-end line, but they have also launched notebooks with a lower price than the common people. However, these manufacturers of island countries have been severely hit.

There are also some manufacturers with insufficient strength who have directly withdrawn from the North American market. They are the kind of enterprises that buy spare parts for assembly and belong to the lowest level. However, the lowest level enterprises are not good in price and service, which is doomed to be eliminated by the market.

The best way for Huaxia to use the price to crowd out other competitors is Glanz. The world's largest microwave oven production and marketing enterprise, the leader, at the same time, their air conditioning business is also operating in this way.

The market share of microwave ovens is 35% of that of Glanz. In addition to North America and Central Asia, Glanz is the leader. The price standards of various microwave ovens are also set by Glanz.

They let the microwave oven from the era of thousands of yuan to the era of hundreds of yuan. At the same time, the world's largest microwave oven manufacturing factory is also granz '.Now, they do the same with the Glanz air conditioner.

A lot of related technologies have been developed before Fengyun electronics, which have also been invested in shares in exchange for shares of Glanz. However, Granger has the final say, Taihua holding company is only a shareholding company, and a small shareholder.

But the Gramsci model has been studied by many foreign enterprises, but it has not been able to imitate the success. The PC business of Lianxiang group, similar to the Glanz model, also uses the price as a weapon to occupy the Chinese market, thus rushing out of the country and going to the world.

Step by step, China has become the leader in Asia, Eastern Europe and Africa. Now North America, South America and Western Europe are their main targets.

Liu Chuanzhi said at the company's general meeting that what Glanz can do, even if he wants to do the same, he should do better.

Even think of the group is also doing this, when their own scale reaches a certain degree, will be half of their production capacity of enterprises, with the price of this weapon out.

After several experiences, I killed some of the soldiers.

Every time a price is set, it is a well thought out way. They want to make the price a solid barrier to the industry. Before they can do it, this time, they can do it!

……

PS: it hurts to add money every day. The senior four can't get a cent. Would you go to the great God and spend the money? Can you come to the senior four and use the normal money? Fourth, I kneel for you. )