"Mr. Liu, our second order for netbooks has been completed, but there are still many messages on the Internet asking us to continue to produce this cheap netbook. Shall we continue?" Yang Yuanqing asked with a happy face.
If this year can continue to maintain the super sales of netbooks, then this year's PC market champion is Lianxiang group's!
Last year, the global PC sales volume was only 200 million units, among which Huipu, Daier, Lianxiang, IBM, Asustek and other brands ranked in the top five, followed by fruit, Dongzhi, four-star, Cheney, Songxia, Acer and other brands.
But the sales difference between Huipu and Daier is not so much, leading even thinking about millions of units.
Now even if you want to use one netbook to increase the sales volume of one million units in a single quarter, plus the normal growth of other products, it is not impossible to achieve a counterattack this year, from the third place in the world to the first in the world!
What's more, the sales volume of this netbook is likely to continue to grow?
Yang Yuanqing is very excited about this. He is confident in this goal and full of expectation.
He is the vice president in charge of Lianxiang PC business. In the past two years, Liu Chuanzhi has been rumored to want to give up his position as president, so he and the vice president in charge of the server are always the most likely to be on top.
Servers are not even in the top five in the global ranking, only in the sixth place, while PC may become the first, which is better or worse, you can see at a glance?
What's more, the overall profit of PC business is higher than that of server. PC is also the most powerful business. It's far away from the upper position. What's worse is the achievement that no one else can match!
Now, this achievement has been delivered to the door, which is likely to be realized. Even if we fail, can we move forward and become the second best in the world? Next year, I will become the number one in the world and take over the shift.
In fact, he also has a very strong competitor, that is, Lianxiang Yinshan's quest for Boyun. But Boyun has made it clear that he will not compete for the position of president of Lianxiang group, which makes him get rid of the biggest competitor. Otherwise, if he wants Yinshan's strength at this time, he may not be the opponent of the quest for Boyun.
Liu Chuanzhi looked at the excited Yang Yuanqing and said with a smile, "Yuanqing, sit down, let's talk."
Liu Chuanzhi gets up and sits on the sofa with Yang Yuanqing. Yang Yuanqing is indeed his preferred successor, and neither the Academy of Sciences nor Taihua holding has any objection.
Originally, he also hesitated between begging Boyun and Yang Yuanqing, but begged Boyun to say that he was not interested in hardware, so he didn't intend to compete for the position of the group's president, so the person Liu Chuanzhi wanted to investigate was Yang Yuanqing alone.
"Yuanqing, the sales volume of netbooks is really beyond our expectation, but have you noticed that the profit of netbooks is the lowest. The profit before tax is now less than 8%, while that of other products is more than 10%. It means that although the sales of this product is good, it doesn't make much money. "
Liu Chuanzhi began to teach Yang Yuanqing his experience. He really planned to give up the position of president of Lianxiang group in one or two years, and in a few years, the position of chairman of Lianxiang group, so that he could enjoy his retirement life in peace.
As for whether he can really live a retirement life, he doesn't know, but even if he wants to retire, he will retire when he wants to be the first in the world!
"What's more, you don't know. Now all the major PC manufacturers have started to develop netbooks, which can be seen from the orders of Huawei semiconductor and yingweida. When they all launch netbooks, the profit of this netbook will be further reduced. "
"Although we are the first to make netbooks, they have brand and market advantages, which may not be able to suppress us in turn. And our biggest advantage is price. But their output is also very large. Although our labor cost seems to be cheaper, once they form a volume, the cost may not be higher than us. "
"And although netbooks are different from ordinary laptops, they still occupy the market of some laptops. Some of the original want to buy notebook, although they are only used for surfing the Internet, watching movies and so on, but at that time they have no choice but to buy more expensive. "
"But now, when they have a choice, they will buy cheaper ones. We have opened up a new channel and at the same time affected the sales of our original products. For the moment, the impact is not great, but it will be more and more in the future."
"That is to say, the best-selling of this netbook is based on the premise of damaging our own interests. This market will become smaller and smaller. Where will we go then? "
Yang Yuanqing looked at Liu Chuanzhi and knew that this was a test for him. He thought about it and replied seriously: "first of all, I think the most important thing for us at present is to be the first in the world. The first and second benefits to the company are very great, let alone compared with the third. "
"On the other hand, we can increase the quantity, so as to reduce our cost. Now our profit of netbooks is not as good as that of ordinary laptops. That's because we have invested too much money in publicity. Now that our reputation has been established, the investment in publicity will be less and less, which means our profit will be increased. ""The best-selling of our netbooks will have an impact on the sales of other types of laptops and even desktops, but the impact is not too great. And the service life of netbooks is not long. Five years is a big gap, three years is almost behind. "
"This backwardness is not only due to the backward performance of our products, but also due to the faster and faster development of software, the requirements of software for hardware will be higher and higher. It can be said that the software will eliminate these netbooks."
"I think the desktop market will become smaller and smaller in the future, and notebooks will become the first choice for personal entertainment and business office. Therefore, it is good for us to ensure that the research and development on desktops is in the forefront of the world, but the research and development on notebooks is in the forefront of the world!"
"The sales volume of notebook is increasing gradually now, and the sales volume of overall PC will increase in the next two years. But in two years, some PCs will be eliminated, and they will become our repeat customers. The population is growing, the market is expanding, and new demand has always existed, so I don't think the market will become smaller and smaller. Instead, I think the PC business will enter a stable period from a period of high-speed development, and maintain a stable period for a long time! "
Liu Chuanzhi smiles, Yang Yuanqing answers, he is very satisfied. He also discussed this issue with Feng Yu. Everyone's ideas are basically the same as those of Yang Yuanqing.
"Very good, so I agree to continue to sell this netbook, or set at one million units, sold out. After other manufacturers launch netbooks, our new products should be successful! "
…… (to be continued. )