Chapter 1492

After Lianxiang group launched new cheap notebook computers, the traditional netbook market was seriously impacted again. Their netbooks have no advantage over the ultrathin ones of Lianxiang group.

At this time, they also decided to reduce the price of the products.

In fact, after the formation of mass production, their costs have also decreased rapidly, and their profits have increased a little. But there can be higher profits. Who is willing to reduce profits?

So they seem to have negotiated with each other. The price of the products has hardly declined. They all fluctuate slightly according to the price set by Lianxiang group at the beginning.

But at this time, Lianxiang group's new products are on the market. If they still maintain this price, then they will have no competitiveness. Even think of the group's ultra-thin book, they all feel good, let alone ordinary consumers.

At this time, even think of the group through their channels, began to sell Fang Zheng's and copper's netbooks to foreign markets on behalf of others, they are even itchy!

You don't even want to make netbooks. Let others compete with us, right?

OK, let's reduce the price. Anyway, we have no tariff in our own territory. Even if the production cost is a little higher, we still have the advantage of price.

However, it's nothing to keep their territory. They plan to unite and give Lian an encirclement and suppression in the Chinese market.

As long as they don't lose money, even if they don't make money, they should also stir up the price so that they don't even have money to think about the group.

If one of their enterprises takes out one million dollars of goods, then tens of millions of dollars of products will flood the Chinese market, which will make you even think about the new products of the group, and get into the trouble of unsalable.

If we lose 100000 dollars each, Lenovo will lose millions of dollars. If we lose a million dollars each, you will lose tens of millions of dollars even if you think about it!

Don't you always try to reduce the price? This time we also cut prices, let the market of this cheap notebook, completely finished!

Even think of the ultra-thin after the listing, as expected by consumers warmly welcome. Those who are going to buy netbooks are turning to buy this thinner, lighter version. Or there are some people who choose a more prominent video and audio book, which leads to the trouble of unsalable other netbooks.

At this time, those PC manufacturers almost announced at the same time that their netbooks were on sale!

And the price reduction is very large, the average is more than 50 dollars!

The price of netbooks has fallen because of the intervention of many manufacturers. Now it's down 50 dollars again, so the price has fallen below 400 dollars!

This price, once again, will refresh the lowest price of notebook.

In the Chinese market, the price of netbooks is as low as 2499 yuan, which directly opens a gap of 1000 yuan with ultrathin books and audiobooks, so the price is very competitive!

Yang Yuanqing was shocked by the news and immediately informed Liu Chuanzhi, who quickly convened the board of directors of Lianxiang group.

……

"Everyone, Mr. Yang has already said the situation. Are you all clear? So tell me what you think. "

"We still have a lot of profit margin, or shall we reduce the price?" Said the director of the Academy.

Yang Yuanqing directly shook his head and refused: "no price reduction! Our new products have just come into the market, and there are a lot of sales after they come into the market. In just a few days, we will reduce the price. What about those consumers who bought before? Do we refund? "

"Even if you can refund money, you can't do that. This will have a serious impact on our brand and reputation! Not only can't we reduce the price immediately, but even in the next six months to a year, I don't think we can reduce the price of our products. "

The profit margin of this product is good, in fact, the price reduction can guarantee the profit, but in that case, even think why the group has to develop this product and continue to make netbooks.

In the netbook market, even think is the most popular brand. How many people who don't buy netbooks are calling for more production.

"I also don't think we can reduce the price of our products. We have improved the performance of netbooks. In terms of product design, we have also made people feel that the price is very close to the people. " The beggars also expressed their opinions.

At the time of initial pricing, he also thought that the price was lower, and it should be higher. Their costs are much higher than those of netbooks. Why can't their profits be increased?

"How can we make up for the price gap of more than 100 US dollars abroad and thousands of RMB at home? How many people should be attracted to buy a laptop in 2005? Before that, I'm afraid that only one desktop with average performance can be assembled in 25000! " One director said.

Lei Dajun was silent at this time. He thought again, if Feng always faced this situation, how should he choose to deal with it? Feng Zongchang said that in the face of competition, we should enlarge our advantages and the disadvantages of the other side.

So what are our strengths and weaknesses?The advantage is that the product performance is better. If we only have Chinese market, then we still have home advantage. This is the territory of our Lianxiang group. We can enhance our competitiveness in many aspects, such as more stores, better after-sales service, Chinese brand and so on.

There is also a big advantage, that is, even if we want to work closely with SUPERWAY, yingweida and so on, maybe we can use their power to influence the decisions of those manufacturers?

"Mr. Yang, they are all imported products. Do they still have profits at this price? If they sell at reduced cost, then we can sue them for dumping, right Asked a director.

"If we do it, then the cost of this product can be controlled to less than 2200 yuan. They build factories in Huaxia for production, and some tax relief, the cost should be controlled to less than 2400 yuan. At this price, they still have dozens of yuan of profits." Said Yang Yuanqing.

He has thought about this problem for a long time, but after calculation, the other side should not touch the line. But more than two thousand pieces of computer, only a few tens of profits, they do not mean to disturb the order!

The most disgusting thing for them is that those manufacturers have joined forces. They are planning to scrap this market!

And the best-selling of this product, the most seriously affected is the new products of Lianxiang group. After other manufacturers have developed ultra-thin books, Lianxiang group's leading advantage in this field will be wiped out!

Lei Dajun suddenly asked, "President Liu, President Yang, I have an idea. Since we can't reduce the price, why can't we let them increase it? "

Everyone is in a fog, looking at Lei Dajun, why let the other side raise the price?

"President Liu, is the production and sales volume of Taihua crystal silicon the first in the world? What if the price of crystalline silicon goes up? "

…… (to be continued. )