Chapter 1516

"Feng Ge, the rapid expansion period of our supermarket has passed. Now it mainly expands in the cities below the third line, with a lot of decrease in expenditure. Our cash will soon show a lot of surplus." Fu Guangwei said with a happy face.

After investing for such a long time, we can finally see the dividend.

Although there were dividends before, they were very few. Because the expansion of Taihua supermarket is too fast and fierce, and the supermarket is not a rental site, but a purchase or self construction, which costs a lot.

In the long run, it's cost-effective to buy or build one's own, but it brings great pressure on the supermarket's capital.

Fortunately, they can get enough money from the bank, even if there is no Taihua supermarket group, in their name, they can lend a lot of money.

So after so many years of operation, Taihua supermarket has always been a high debt model, but no bank will worry that they will not be able to make loans.

If we don't say that such a large enterprise as Taihua supermarket is here, we can say that those shareholders, who is not a rich man, who will default? Even any of them can pay off the loan.

After so many years of rapid expansion, Taihua supermarket group finally occupied all the first and second tier cities, and the third tier cities also occupied the vast majority, but the cities below the fourth tier were occupied by many local supermarket groups.

They now have two ways. One is to drive near them and crush each other with a strong brand and a more favorable price. In this way, one thousand enemies will be harmed and eight hundred will be harmed by oneself, and one's own profits will also be reduced. And if you increase the price after you crush the other party, you will lose some consumers.

The second simple way is to merge the small supermarket groups and then expand them on their original sites. The places that small supermarkets choose are also good locations.

We can even keep the brands of those small supermarkets, and multi brands operate together.

And be careful not to be accused of monopoly. It doesn't matter if the fact is monopoly, but if we use monopoly position to crowd out competitors, the penalty will not be light.

So Taihua supermarket plans to adopt the third method, which is to open at least one large supermarket in those third and fourth tier cities, not necessarily a super hypermarket.

Rely on brand advantage, slowly attract customers, do not do too much promotion, etc.

It's just that the membership card and shopping card of Taihua supermarket can be used all over the country, which can make other supermarkets out of reach.

Many people are fighting in big cities, but their parents are still living in small cities. The company sends a shopping card, which can also be taken back to parents.

And the bigger the brand, the higher the credibility, and people will think your products are better and fresher. In fact, it is true that the freshness of Taihua supermarket has always been the industry standard.

It has its own picking garden, self transportation and multiple deliveries every day, which can not only provide customers with fresher products, but also reduce the loss rate.

The development of Taihua supermarket is getting better and better, but the problem is also coming, but it is a sweet worry.

"Brother Feng, we have so much cash left. Do you want to share out the profits or do you want to do something more in partnership?"

It's good to pay dividends. After investing for such a long time, we can finally see a lot of profits. Take the money and invest in something else.

Well, Fu Guangwei has long been interested in a luxury yacht, and this time he has money to buy it.

"It's OK to pay dividends, and it's OK to do anything more in partnership. Have you asked others for their opinions?" Feng Yu looks around to see Fu Guangzheng. It seems that their brothers have discussed it.

Fu Guang nodded: "I discussed with brother Li. They also want to ask you what you mean first."

"If I say no, then what are you going to do?" Feng Yu asked.

"Our cash share will exceed 30% this year, which is too high. My idea is to pay dividends. In the future, we will pay dividends on a quarterly basis. Then we will take money to invest in other things, such as stocks. " Fu Guangzheng said.

Now he has the help of his father-in-law, caught up with the recovery of the financial industry, and the stock market has entered a bull market. Of course, he wants to take the opportunity to earn more.

But the brothers of Li family don't think so. They have less financial investment. Their family is fond of industry. Now they don't need capital. They are also worried about how to invest and what to invest when the dividend money is taken out.

If you want to invest in the real estate that their family is good at, it seems that there is less capital. Moreover, recently, the mainland is regulating the real estate market, and many people say that the real estate industry is in cold weather.

So the Li brothers want to see what Feng Yu is going to invest in and whether they can participate in it. They also have rich human resources, and are willing to give power to the person designated by Feng Yu. Anyway, Feng Yu has not cheated them once in these years.

"Dividends. It's good for everyone to invest in the stock market or anything else. But I have a little request. For one year, I want our Taihua supermarket to keep expanding rapidly. "

Fu Guangzheng frowned: "why? It's not cost-effective at all. It will increase our expenditure a lot. "

"At this time, the financial model of Taihua supermarket will be restricted. I heard that there was a rumor that the payment deadline for retailers should not exceed 60 days, because there are too many lawsuits about the accounts in these two years. " Feng Yu is also helpless. Fortunately, the rapid expansion period of Taihua supermarket is almost over and there is no delay.Fu Guangwei found that his work was even worse. Before that, they had to settle accounts on a quarterly basis, or even on a semi annual basis, so that they had enough floating cash on their books.

Many of their new stores are open, which is used to make revolving investment.

If the limit is 60 days, their floating cash will be much lower. Fortunately, they don't need to expand so crazily anymore. It's too cheap to invest in a supermarket in the third and fourth tier cities.

"By the way, there seem to be some restrictions, that is, no entry fee shall be charged to the supplier, and no fee shall be charged for any reason such as festival, store celebration, new store opening, etc." Feng Yu thought and said.

This time, Fu Guangwei is about to become a bitter gourd face. How can he get on top of the company? It's not long before everything changes?

If the expansion speed of the supermarket is slow, the profit growth and turnover growth are seriously declining after he is in the top position, his chairman has no face to go on.

Feng Yu didn't expect to make such a restriction. Fortunately, Lao Zhang informed him in advance to make him pay attention and not be named.

In fact, this regulation is basically aimed at large retailers such as Taihua supermarket group. It's obviously the proposal made by the representatives of those suppliers at the meeting, which is still considered feasible.

It's only second to Taihua supermarket in terms of damage. I'm afraid that it's inter and Suzhen.

"Make a change early. This is the last time we can float more cash. Within half a year, we must control the settlement period within two months. It's really not good. Let's slow down the dividend. "

…… (to be continued. )