[wind and rain smart phone, convenient for you to experience]
[wind and rain game mobile phone, enjoy joy anytime and anywhere]
[wind and rain photo mobile phone, take your beauty]
[wind and rain mobile phone, the world's largest sales volume]
[has been imitated, never surpassed, wind and rain mobile phone, lead the development direction of mobile phone]
One by one advertisements appear on all kinds of media. Elena's delicate facial features, devil's figure, and cold voice quickly make people remember the wind and rain mobile phone.
Wind and rain mobile advertising suddenly increased so much that other mobile phone manufacturers did not expect. Before wind and rain mobile phones did not do less advertising, but the density is not so big.
Such intensive advertising, a year's advertising costs, plus the cost of spokesmen, is definitely more than 300 million dollars. How many mobile phones do they have to sell to earn so much money?
However, compared with the global sales of wind and rain mobile phones at this time, it seems that it is not a loss. It is predicted that the global mobile phone sales will exceed one billion for the first time this year, including more than 200 million Nokia phones, but more than 300 million wind and rain mobile phones!
That's not to say that Aihua's mobile phone also has a sales volume of nearly 100 million, that is to say, in terms of R & D cost, wind and rain mobile phone has a very big advantage over Nuojia, because it shares with Aihua.
So the seemingly high advertising cost is only one dollar for each mobile phone.
Last year, the advertising fee of Nuojia exceeded 100 million US dollars. At that time, the advertising fee of stormy mobile phone was only 80 million US dollars. This year, it has doubled several times. This is to completely open the gap between Nuojia and Nuojia.
As for the motorcycle Lola, we should consider not to be overtaken by Aihua mobile phones. Their sales volume last year was only 100 million.
Wordy love, four-star and other companies are also worried that their sales volume has increased, but their market share has declined even more seriously.
And they have seen that the amount of advertising of wind and rain mobile phones in overseas countries has increased greatly, and that in China has also increased a little. As for Aihua mobile phone, it has become the advertising king of central China TV with a price of 400 million RMB.
In addition to the advertisements they put in other time periods or media, the advertising and publicity expenses of Aihua mobile phone will exceed 100 million dollars this year!
There is also Aiwa, whose music mobile phone has also seen an increase in advertising this year. It has also sponsored multiple music festivals and music awards, and is expected to spend no less than $100 million on advertising.
Of the three mobile phone brands, two belong to Taihua holding group, one belongs to Fengyu holding group.
Needless to say, it must have been inspired by Feng Yu. These three brands are working at the same time. They want to occupy half of the mobile phone market at one stroke!
None of them want to see their market share shrink. It's not just advertising. We can do it.
In other words, they have to increase the amount of advertising to expect their brand to be noticed by more people, or a certain mobile phone to be liked by more people, so as to drive the sales growth of their whole brand.
They have also noticed that wind and rain Mobile has hired a global spokesperson, Elena, a rising star. Not only many songs have occupied the music list of various countries for a long time, but also recently it is said that it has guest starred in many films.
But it was soon discovered that many of Elena's guest films were made by MGM.
Soon, MGM also announced that it had launched the shooting plan of inception, and Elena was the heroine of the film!
Elena's reputation has once again improved, and more people have paid attention to her advertisements.
More fans of stars, more people will buy wind and rain mobile phones because of star effect. The more people buy wind and rain mobile phones, the more people will pay attention to Elena.
This is a win-win outcome.
A lot of mobile phone manufacturers have exclaimed, how did they not find that Elena has such potential?
If they sign Elena first, maybe they are the ones whose sales are soaring at this time?
If you know the idea of other mobile phone manufacturers, you will tell them that it is impossible.
As early as last year, Cheney contacted Elena's agent, wanted to sign Elena, and said that she could play in Cheney film.
They not only want Elena to endorse wordy love mobile phones, but also give other products of wordy to Elena. The conditions given are absolutely very generous.
But I don't know why, Elena's agent replied to them the next day and refused!
Wordy people began to think that the price did not satisfy each other, after all, there are so many products to be endorsed, and it is also appropriate for each other to want more money. And they didn't say that they would give Elena a chance to play a role in Cheney film industry.
They made a new offer, which not only raised the price a lot, but also promised that Elena would be the No. 2 girl in the next big production of Cheney film industry. This condition is the greatest sincerity for any new film and television player.Even the most popular female singers in Europe and America, their first movie, is just like this. Unless the heroine in this movie is a vase, they will be considered to be number one.
But Elena refused again, and made it clear that it wasn't the price and other conditions, but that she wasn't prepared to endorse these products. No matter how high the price was, she would not agree.
Wordy people are very surprised, obviously Elena's agent verbally agreed, how to come back to repent? How weak is the agency's control over its artists?
They want to take the opportunity of cooperation to dig Elena directly into their entertainment. It seems that it's no use.
They learned later, as if Elena was waiting for something.
But now, the person of wordy Ni understands what Elena is waiting for, it is clear that she is waiting for the endorsement of wind and rain brand.
The people in Cheney have also figured out that the agency of Elena is invested by Kirilenko. The relationship between Kirilenko and Feng Yu is well known.
But without you, Elena, are we short of high-quality artists from Sony? Actors, singers and other stars, we have a lot!
Just at the same time, other mobile phone manufacturers have begun to increase their advertising investment, and they will not miss this opportunity.
For a while, we found that this year's mobile advertising, suddenly increased, streets, all kinds of media, can often see mobile advertising.
Turn on the TV, you can see the mobile ad, open the newspaper, you can see the mobile ad, open the magazine, the star on the cover even holds the mobile phone, this is still the ad.
As for the Internet, there are more advertisements, not only page advertisements, but also pop-up advertisements, which make many enterprises exclaim that this year's mobile phone manufacturers are crazy!
…… (to be continued. )