Chapter 1564

"As you expected, Mr. Feng, legend 3 has another high recharge trend this week, which is more than the previous month's recharge amount, and there are a lot of large recharges." Meizhiqing, head of the online games department, said excitedly.

"I just want to give you a sample. If you want to make money from free games, you need to let more people recharge them and try to stimulate them to recharge. If we don't spend money, what do we make? Also, there can be advertisements in the game, which must be noted. "

Feng Yu, a local hero recharge method, is a rhythm with rhythm and recharge.

"There are advertisements in the game? How to do this? " Mei Zhiqing was stunned.

If there are ads on the website of game download, or there are ads on the client, it's a clean door. But there are advertisements in the game. I haven't heard of them.

"Let me give you an example. Let's talk about this game. There is an escort agency system in it, right

"Yes, players can mail each other's items. We charge a certain fee. This is a Chinese martial arts style online game. The escort agency is very popular. And there's also a riding system. It's much faster on the road. Well, there's also a carriage and a boat. "

"Why can't this escort agency be called Fengyun escort agency? There can also be a big flag at the gate of the escort agency. There are eight big characters on it: wind and rain escort agency, rain and shine

Mei Zhiqing blinks. It seems that there is nothing wrong. Maybe it will make many people feel very interesting. This wind and rain escort agency means wind and rain logistics? Advertising words, like wind and rain logistics.

"In this way, we can get wind and rain logistics to give us a sum of advertising fee. If they don't do it, isn't there any Shunfeng? There is also a riding system. Since there is a carriage, can't there be a logo on it? Printed with the logo of Songjiang auto, wouldn't Songjiang auto give advertising fee? "

"There are so many players in our game. At the peak of every day, there are hundreds of thousands of players online. Although this kind of advertisement is not particularly strong, it is not weak. They will not agree to charge them some advertising fees?"

Mei Zhiqing took notes quickly. President Feng is president Feng. The idea of making money can be figured out at will. There are so many people in their company that no one thought of it.

As long as it doesn't violate the rules, why can't there be advertisements in the game? Just ask the technician to make a patch and change the appearance.

"And do you find out what is the core of our online games?"

Core? Isn't it a game?

"Although we are games, the core selling points of games are different. The main point is that it's fun. It can make people forget time, sleep and eat

Mei Zhiqing suddenly realized that's not it.

"No matter how good the skit is, you will laugh for the first time, the second time and the third time, but after dozens of times and hundreds of times, you can recite the lines, will you still laugh?"

"It's the same with the game. When the interest is reduced, how to catch the players?"

Mei Zhiqing's tentative answer: "develop new maps and add new equipment?"

Feng Yu nodded: "you are right, but not enough. Not only these, but also other points. For example, let them regard the game as a habit. People who go online at a fixed time every day, play boos with a fixed team, or even play games together can become friends in reality. "

"What's more, there are always some new ways of playing that they can't stop. There will be some rebate activities on a regular basis to attract those players to stay. "

"Don't think that many of our games are just making money from paid players, but if there are no free players, the number of players will be much smaller, and those paid players will not have the sense of bullying. Why do they pay for it, but they don't want to have a better time? In online games, PK is what most people like. "

"Paid games have the advantage of paid games, which is more balanced. Everyone needs to improve their character attributes by operation, luck and time."

"But now many people don't have so much time to stay online, and even the state calls for the prevention of game addiction. In this regard, we have also responded by launching anti addiction patches, and the time to log in every day is limited."

"At this time, professional players become more and more. With better technology, they set up a gold team to make money by selling game coins and equipment, or taking people to copy."

"In fact, the emergence of such people is also a good thing for our game industry. It will attract more players to enter our game."

"In the future, we will launch more free games, gradually cancel the point card, or use the game currency to offset the point card fee. As I said, we can make money without charge. With more players, our advertising fees will be higher, and we will not lose. "

"The most important thing about a game is that there are many players. Our game should also be aimed at different players, such as the Q version of Western games developed by netbillion itself, which is very popular with female players and attracts many children. ""But games like legend and Warcraft are played by more than middle school students, and even many of them are office workers."

"There's also the mode of crossing the line of fire, which attracts some fans of all guns and weapons. The mode of their instant resurrection is also liked by many players who were very poor before. They don't have to die every time, they can only watch others play."

"Fast karting has attracted players who like racing, not only male players, but also many female players."

"So the positioning of different games is different, and the audience they can attract is naturally different. When it comes to fast go karts, you should know that many of them are advertising for car companies, right? With their brands and trademarks, they still need to give us money. "

Although many gamers don't have much money, when they have money and want to buy a car, they are likely to choose the most impressive brand. So advertising cars in the game is not ineffective.

"So it doesn't matter whether a game charges or not. In many games, we should find ways to provide benefits to those free players and attract them to continue playing. Some people say that ordinary players are all for the service of RMB players, and RMB players are important. I don't agree with that very much. "

"It's true that many games now rely on RMB players to make profits. I also said that you ignored some other ways to make money. And without a huge player base, where are so many RMB players from? Those free players are also our potential VIP customers. "

"Keep in mind that players are always the first productivity of the game, they should be player centered and keep pace with the times. All kinds of investigations must be carried out to know what players like to play most and what kind of games they want to have most. We should respect every suggestion and opinion of the players. Even if we adjust the content of the game, we will be invincible forever! "

"By the way, remember to embed ads in the game." Feng Yu reminded me when he left.

…… (to be continued. )