When Feng Yu arrived at the company on Monday, everyone saw that Feng Yu didn't look very well.
When Wu Zhigang came to report his work, he asked, "boss, is there any trouble?"
He thought for a long time. Everything is normal in Taihua holding group. Is there something wrong with Fengyun holding group? But I didn't see the boss call or read the email.
Feng Yu waved: "it's OK."
The company is OK, but this weekend, he always felt that the tuhao didn't clean up, and there was a smell of river water. Next time he walked the tuhao, he would never go to the river again!
"Boss, if you are OK, we have a problem here. We can't argue with each other. Do you think about it?"
Feng Yu came out from behind his desk and sat on the sofa. "Sit down and say."
If it wasn't for depression, he would not come to the company on Monday morning, just to see if there was anything wrong with the company, so that he could forget this trouble.
Wu Zhigang opened the folder and handed a document to Feng Yu: "wind and rain design has designed a new mobile phone shape. Jiang wanmeng, general manager Jiang, said it's good, but Xu Lihua, general manager Xu, said it's not good. There's no dispute between the two sides."
"We have studied it for a while, and it's not easy to judge. Jiang always wants to let the wind and rain mobile phone come out of this model, but Xu always says that this mobile phone will surely be unsalable. "
Can there be such a big debate about the shape of a mobile phone? So, this model is very different?
Feng Yu opened the file and saw the design of the mobile phone.
What you see is a square. Yes, it is a square square.
The whole box is a screen, but this mobile phone is not touch-screen, but slide screen. Push the screen up and a keyboard will appear below.
Feng Yu saw that Nuojiya had similar design in the past. It seems that it is still a music mobile phone. At that time, the sales seemed to be good because of its bright appearance design.
However, it seems that it is only aimed at the market of the United States, which is not sold domestically.
In terms of the appearance design of mobile phones, Nuojiya has also had a variety of innovative attempts. For example, the famous lipstick mobile phone launched in the previous two years had the same shape as a lipstick. It was slender. At that time, the appearance design also won the red dot award.
But as a result, it didn't sell much at all. It only has appearance and a fart. It's full of functional dregs.
But it's said that the sales in the island market is OK, well, because it has the vibration function (I understand, I can't drive).
There is also a screen in the middle, on both sides is the keyboard of the mobile phone, the result is naturally the street.
The screen is so small, the function is good, but the machine is very heavy, and it looks like a game machine, but it can't play any games. When answering the phone, the signal is not very good.
There is also a leaf cell phone, which is only sold in Europe and the United States. It attracts some female users, but the sales performance is not very good.
There is also their N90. In order to seize the fashionable concept of camera phones, they designed the N90 as a small DV, the camera and screen can rotate, but the failure is the same, that is, it is as heavy as DV, and it is difficult for normal people to hold it with one hand, except for those tall basketball players, whose palm is generally large.
In Feng Yu's view, innovation is very good, but innovation is not strange. In terms of innovation, we should also pay attention to functionality and practicality.
just like S3 + and other intelligent machines are very popular now, but that is the overwhelming influence of advertising. Everyone is trying to seize the future market.
The real situation is that the sales volume of function machine is far ahead. Now the main two functions of the function machine are photography and music.
It's also because of this that Aiwa's music mobile phone sales are getting better and better. Liu shengzhao has a lot of scenery in the island during this period of time, because one of their music mobile phones is going to be the highest sales in the history of music mobile phones!
Feng Yu saw the wind and rain design and got the shape design of this mobile phone. It seems that it is better to take the route of music mobile phone. It doesn't seem easy to reinforce other aspects.
And Feng Yu vaguely remembered that the most amazing design of the previous mobile phone.
It's not a sliding cover, it's a rotating cover. 90 degree rotation, and has a similar key ring place, you can tie the mobile phone directly with the key.
Of course, you can also bolt a Bluetooth flash doll. Once there is a phone call or a text message, the doll will flash colorful neon, which is very popular with girls.
And this cell phone is smaller and more convenient for girls to hold. Too big and too heavy mobile phone, has not been favored by girls.
Feng Yu turns back. There is another design on the second page, which is to add a wristband to the mobile phone and turn it into a wristwatch.
The wind and rain mobile phone has launched a wristwatch mobile phone, which has a flat response and failed to become the main model. Feng Yu knows that Jiang wanmeng always thinks that the mobile phone with watch style is very good. It seems that this is what impresses Jiang wanmeng.
However, the disadvantages of wristwatch and mobile phone are obvious, that is, it is not convenient to receive calls or send text messages, which has been criticized by many consumers.Although Jiang wanmeng said that Bluetooth earphones can be equipped, not everyone likes to wear them, and people who wear glasses are not particularly comfortable to wear them.
Feng Yu also found that the wristwatch mobile phone is actually a wrong innovation. Even if the touch screen is replaced, it is also inconvenient to receive and make calls. However, this idea can be kept. In the future, after the function is reduced, children's mobile phones can be launched and a positioning function can be added, which should be liked by children and parents.
Children don't have so many secrets. They can talk loudly to the phone.
But now, it still can't be achieved technically, but the production cost and use cost are too high.
Feng Yu took out his pen and made a simple modification on the first design drawing. Of course, he did not draw very well, but he marked some arrows and described them in words.
After the modification, Feng Yu handed the document to Wu Zhigang: "Gangzi, can you see if the design is much better?"
After seeing it, Wu Zhigang's eyes were bright: "the boss is good at it. If it is designed in this way, it will surely attract many girls to like it. My wife likes to hang some decorations on her mobile phone, and she pays more attention to appearance than function."
Feng Yu smiled proudly: "in the first generation, the screen will be ordinary, in the second generation, it will be touch screen, but the keyboard will not be cancelled at the same time. The main function is music, the auxiliary function is photography, and the positioning is female users. What brand do you think is suitable for? "
Wu Zhigang thought for a moment: "although I'm reluctant, I personally think that the design of this mobile phone is very suitable for the concept of Aiwa's music mobile phone. Maybe it can become a best-selling king again in the hands of Aiwa!"
Feng Yu nodded with satisfaction: "go ahead, inform Lao Jiang that the production of wristwatch and mobile phone is delayed. The design is sold to Aiwa. If the function is available, let them discuss with Aiwa. Lao Xu, you should also inform us that our mobile phone R & D must adhere to what we said
"Let's also inform the wind and rain design side that the appearance innovation is very good, but innovation is not strange, and practicality should be considered. No matter how beautiful the appearance is, if it's not practical, it's all in vain. "
…… (to be continued. )