Li Mingde came to Beijing this time to receive awards. But this time it's not the prize on the car, it's not the agricultural machinery, it's the motorcycle.
Although at this time, China's automobile industry has developed faster than that of previous generations, and even the elves are cheap small cars.
But compared with the sales volume of motorcycles, it is still far behind.
In 2006, the production and sales volume of motorcycles in China exceeded 20 million, becoming the first in the world. Among them, Songjiang motorcycle is still the largest one in the market, with production and sales volume exceeding 4 million.
The production and sales volume of the second ranked brand is only over one million, and the gap is very obvious.
How popular is the motorcycle industry at this time? From the manufacturers of motorcycles, we can see that there are more than 100.
Although many people in the city have cars, the sales of motorcycles are still on the rise. Many people like to ride motorcycles, such as heavy motorcycles, road races and so on.
In the vast rural areas, especially in the areas with poor traffic, motorcycles are also the most important means of transportation. Now the market is slowly moving from the city to the countryside.
Songjiang motorcycle is the best one to sell. It is very popular with its strong off-road performance.
Moreover, many motorcycle brands have been exported to other countries and sold as far as Europe. Not only Songjiang brand, but also many domestic brands and joint venture brands.
In the past two years, the sales growth of motorcycles has been very fast. There have been some arguments in Bingcheng machinery manufacturing group. Some people think that we should continue to expand the production capacity of motorcycles. Obviously, the sales volume of motorcycles has exploded, which is a good opportunity to make money.
It is also believed that the explosive growth of motorcycles will come to an end and gradually decline. Later, when people have money, they must buy cars. Who can ride motorcycles. When it's windy and rainy, what a disaster.
The two sides quarreled over it, and no one could persuade anyone. Li Mingde, Li Dafu and others don't know how to make a decision.
So when Li Mingde went to the capital to receive the prize, he stopped by to ask Feng Yu for a report on his work. At the same time, he asked for advice.
"Lao Li, I know that the growth of motorcycles in recent years is very fierce, but our output can not keep up with the growth of the market, and the market share has declined a lot. Does the company think that we made the wrong choice?" Feng Yu asked with a smile.
At the beginning, it was Feng Yu who asked for the electric vehicle project. After the production line of the motorcycle was renewed once, it never expanded again. Instead, it sold some old production lines and made competitors cheaper.
"No, the profit of electric vehicle project is higher than that of motorcycle, and the competition is smaller. Although it looks like a bit of a loser now, the electric car has no exhaust emissions, and it will definitely sell better in the future. " Li Mingde said quickly.
"Lao Li, you will soon know that the sales volume of motorcycles will be seriously affected. Last year, our country made a lot of news because of the problems of environment and air. Do you know that? "
"Therefore, cities with large population have begun to vigorously build public transport, such as subway, light rail and so on, and even buses are more than before. This will make it easier for residents to travel, save energy, and reduce emissions. "
"In terms of automobiles, the taxes on large displacement automobiles are higher, right? The same is true for motorcycles. Does it mean that motorcycles with a certain displacement should be banned from production? "
All motorcycle manufacturers have been informed that motorcycles with a displacement of more than 250cc are prohibited from production, which makes many manufacturers studying motorcycles with large displacement suffer losses. How much does it cost to develop an engine alone.
Fortunately, ice city machinery has developed a large displacement earlier, and the cost of research and development has been recovered. Not to mention, this engine can also be used on three-wheel motorcycles, which is not limited.
"Mr. Feng, do you mean that motorcycle sales will decline?" Li Mingde is a little surprised, isn't it possible?
Before they thought about the impact, they thought the growth of sales would slow down, but they didn't think about the decline of sales.
"Lao Li, have you ever thought about the use of motorcycles for most people now?"
"First, self use, such as road racing, SUVs and the most traditional streetcars. Second, operation, such as the transportation of goods by three wheeled motorcycles, as well as motorcycles. "
Moti is a new industry, which is cheaper than taxis. In many cases, it can also take short cuts, especially in some underdeveloped areas, which is very common.
There are also two kinds of motorcycles: two wheels and three wheels. Two wheels are the cheapest and the lowest cost. Many people are doing this, as long as they can ride motorcycles.
"The news about the accidents of modi in recent years has not been understated. Not only two rounds, but also three rounds. And most of them don't have operating license, or even driver's license. On the one hand, they don't pay taxes. If something goes wrong, even no one can be found. "
"And a lot of motorcyclists run through red lights and take small roads, which greatly affects traffic safety. Every year, the complaints received by the traffic control department are astronomical."
"So have you ever thought that mottos would be banned?"The head has always said that it is forbidden to rub, and asked all regions to deal with it by themselves. But the intensity is not strong, and many areas really need this kind of transportation, their kind of town, where's the taxi?
But with the rapid development of economy, more and more accidents and environmental reasons, it is planned to forbid rubbing.
Of course, this will not be killed in a single blow, but it will be gradually eliminated from the first, second and third tier cities.
When Li Mingde heard Feng Yu say this, he asked, "Mr. Feng, if the motorcycles are banned, shouldn't the sales of motorcycles increase?"? More people are needed? "
Feng Yu smiled and shook his head. "What do you think about those motorcycles in those cities that are forbidden?"
Li Mingde thought about it and asked tentatively, "sell it in the countryside?"
"Yes, many of them live on motorcycles. If we don't let them do this, many of them will sell their motorcycles. The city can't digest so much, so it will sell to the rural market under the county seat. Most of those markets are poor and people are relatively provincial. Your new motorcycles are sold for 5000 yuan, while others' old ones are only sold for 2000 yuan, which is just a step by step. Do you think many of them will choose second-hand ones? "
"If at this time, some main roads are also prohibited from motorcycles?"
Starting this year, some cities will carry out a ban on motorcycles running on the main roads, only on the auxiliary roads. In this way, the sales of motorcycles will be affected again.
Fortunately, Feng Yu has already made preparations for this.
…… (to be continued. )