Chapter 1662

Ralph's remark, of course, is not random, but that they really intend to acquire the supermarket group wholly. Of course, this North American supermarket group, which is not specially purchased but specially purchased shares, ranks eighth in North America at present, with an annual turnover of more than 30 billion US dollars.

If this supermarket group is acquired and incorporated into Taihua supermarket group, it can once again improve the scale of Taihua supermarket group and reduce costs.

Feng Yu asked Ralph to acquire it in the name of Fengyun holding group, and then sell it to Taihua holding group. After being incorporated into Taihua supermarket group, Feng Yu's share proportion in Taihua supermarket group could be expanded.

Dee Brown is angry. This supermarket is an important part of their market in North America and an important means to expand their scale.

They plan to acquire some similar supermarket groups after wholly holding the supermarket group, and then they can return to the ranks of the world's three major retail giants, once again squeeze Taihua supermarket group down, and also get rid of Polar Bear supermarket group which is closely catching up with them.

Now it seems that the wind and rain holding group is determined to compete with them.

What he didn't know was that Ralph not only contacted the supermarket group, but also the shareholders of several supermarket groups, who actively contacted him and planned to sell some shares to him.

Some are losing money on other projects, need to be filled with funds, some are planning to invest in other industries, raise funds, and there is a decline in the turnover of supermarkets, they need new shareholders to stimulate.

So Ralph has a lot of options, not just a stake in the supermarket.

But the shares of other supermarkets were sold too little to satisfy Feng Yu. Even if you can't control, you can't become a small shareholder. How can you still hold more than one third of the shares to avoid the absolute control of the other party.

Feng Yu plans to make a big profit this time, and then open up and expand the advantageous businesses of wind and rain holding group and Taihua holding group.

In this way, through cross shareholding, the equity structure will become more complex and more stable.

Not only in retail, but also in connection with automobile, it, electronics and other aspects. Of course, they are all advantageous industries of the island countries.

Many of Fengyu's enterprises may have the highest brand awareness and brand value, but the scale is not good.

For example, wind and rain electronics and wind and rain electrical appliances, compared with Suoni group and Songxia group, are still far from satisfactory.

Others also do electronic appliances, but others can develop very well in the derivative industry and become the world's top big company.

The scale of a single factory, wind and rain electronics and wind and rain appliances are much worse.

If we can buy a top electronics company at this time, it will be of great benefit to the expansion of scale.

The same is true for automobiles. Although ice city machinery manufacturing group is the largest one in China, compared with the whole world, it is not in the top ten in terms of sales volume or brand value.

If we can acquire some automobile brands at this time, we can promote Songjiang automobile through the channels of the other party. After five to ten years of development, we can really let Songjiang automobile occupy that market.

When an enterprise develops to a certain scale, it will often go on the expanding route of acquisition and merger. Because when general enterprises develop, they focus on one market first, and then gradually expand the market.

But when you are focusing on one market, your peers are also focusing on another market. You want to expand the market, and your peers want to expand the market.

In many cases, the products of both sides can not completely lead each other, each has its own advantages, and all have loyal consumers. At this time, if we compete for the market, we may lose both sides.

So what is the most common solution in Europe and the United States? Merger!

If it is a small one and a big one, then it must be the big one who wants to buy the small one. Sometimes, M & A will also be adopted.

But if the scale of the two companies is similar, and no one can guarantee that they can acquire each other, then they will adopt the mode of merger, and can combine the advantages of the two companies, so that all shareholders can make money.

This is typical of Daimler - Rolls Royce, which is the product of the merger of two very powerful car companies.

After the merger, the original shareholders of the two companies become shareholders of the new company, so that shareholders can earn more money. Their only competition is the power and brand of the combined company.

Among them, the example of Xiaotun Da is not absent.

For example, WorldCom is the most typical example of Xiaotun. But as a result, the company quickly became the second network and communication group in the world in two or three years, with a market value of nearly 200 billion dollars.

But the reality is that they are in debt of more than $40 billion and have huge losses every year.

In order to keep the stock price, they have to take risks and make fake accounts. After being blown out by Feng Yu, the company's share price plunged rapidly and finally went on the road of bankruptcy.

The former shareholders of WorldCom were once on the rich list, but many of them went bankrupt later.Feng Yu uses different ways. He doesn't plan to acquire. He plans to acquire it in cash.

First of all, he has a lot of cash now, and after this time, he will have more cash, which must be spent.

It is the safest way to acquire well-known enterprises in the same industry and expand the industrial scale of our company, which is much better than entering a strange field. One is more convenient management, the other can also integrate advantageous resources to make the enterprise more powerful.

Unless this strange field has important strategic significance, such as the shipping industry, then it is another matter.

One of the things that needs to be expanded most is the businesses that have not become the number one in the world. It has become the number one in the world. If it continues to expand, there will be a lot of troubles.

For example, it will be suspected of monopoly and resisted by various countries.

But if it's not the first in the world and not after the acquisition, it's much easier. Feng Yu intends to turn some enterprises into the second and third place in the world, and then become the first in the world through his own development.

In this way, we can not only avoid some troubles that may be involved, but also have some challenges and motivation.

Or it's difficult for Feng Yu to become a fat man. For example, if Feng Yu wants to become the world's No. 1 in the automobile industry, he has to acquire an enterprise four times the size of Songjiang automobile. That is not only to swallow up the big with the small, but also to spend an astronomical amount of money.

However, it is still possible to acquire some automobile brands and then develop slowly. Within ten years, it will become the top five automobile enterprises in the world. Then slowly, it may not have no chance to become the world's largest.

These very large acquisitions cannot be carried out for the time being. Feng Yu will not take money to purchase at this time. After one or two years of economic crisis, it is a good time for Feng Yu to make a move!

…… (to be continued. )