Chapter 1692

"Boss, those movie companies have settled with us, but the box office of iron man in North America has been greatly affected."

Ralph was very angry. In their opinion, the momentum of iron man was so good at the beginning, and the word-of-mouth was so good. The global box office is likely to exceed seven billion dollars. The box office in North America and China alone is not a small number.

But by other film companies, the North American box office has been seriously affected, not to mention, because of the network, even in Europe, the global box office can reach 600 million dollars even if it is good.

Although six billion dollars still exceeded their expected minimum target, they always felt that there were some regrets. With the promotion of 700 million and 600 million, there are naturally some gaps, especially in North America, where the gap is the largest.

Feng Yu stepped down from the treadmill and wiped his sweat: "who said we couldn't make $700 million at the box office?"

Ralph was surprised to see that he could reach seven billion dollars, which was impossible.

It's been a long time since it was released, and the word-of-mouth has stabilized. At this time, there is no way to stimulate the box office. Why can the box office reverse the growth?

"Boss, are you referring to the sale of HD discs? That is also issued by MGM, but this is not included in the box office. It should be regarded as derivative income. "

After the film is released, the CD-ROM is sold. This is a method that the film distribution company has long had. At the beginning, the CD-ROM was sold. Then it becomes VCD disc, DVD disc and now HD DVD disc.

But this CD-ROM is much better than the videotape. The videotape needs to be played by a video recorder. Although the disc also needs a DVD player, the computer can play it as well.

Nowadays, there are not many computers without optical drives.

And the popularity of computers is higher than that of video recorders. The space of CD is much smaller than that of video tape.

Many people like to watch movies at home, especially many TV programs in the United States, which are paid for, and the cost is not cheap. So it's a very good choice to buy a CD for a favorite movie and watch it several times over and over.

However, this is quite different from what Feng Yu said.

"Ralph, I'm not talking about disc sales. Most TV shows are extra, right? " Feng Yu warned.

Ralph still looked puzzled: "boss, do you mean to put the film on TV? This can't be done. The major film companies only have agreements. In order to protect the sales of video tapes and CDs, they are not allowed to broadcast on TV for three months during the next screening. "

This is a kind of agreement that all major film companies abide by. No one can violate it. Many film companies have their own TV stations, and they will naturally play their own films on their own TV stations to attract the audience to pay for watching.

Under MGM, there are also their own TV stations. Those without TV stations are not big companies.

Feng Yu shook his head: "I'm not talking about the broadcasting right of TV station. Don't you find that our life is more and more inseparable from the Internet? Most of us like iron man are young people and children, right? These people often surf the Internet, right? "

"If you look at YouTube's video click through rate, you know that many people like watching videos on the Internet now. There is a channel called "douhu" under Taihua holding group. They are network companies. They cooperate with TV stations, but the essence is not the same. "

"Does the agreement between film companies include the right to broadcast on the Internet? If we pay for playing on the Internet, it doesn't violate the agreement, does it? "

"It's not too different from the website share and the cinema share. Even if it can't be included in the box office, it's a real income, right? What's more, why can't we call this online theater? What can they say wrong when we count it in the box office? "

Ralph stared at Feng Yu, who was shocked by his boss's remarks. Online cinema, pay to play, count in the box office, it seems that there is really nothing wrong.

In this way, the box office of iron man will certainly astonish many people, but in this way, it will also have a certain impact on the sales of CDs, right?

"The boss's idea is really great. In this way, although it will have a great impact on CD-ROM sales, it is definitely cost-effective compared with the profit and influence that can be obtained by online broadcasting!"

"Just in this way, we need to cooperate with some video websites. There are not many famous video websites in the United States, and many traffic is not large. Although our Utapau has a large flow, there is no charge. And there are many video websites, which belong to some TV stations. This one conflicts with the agreement and cannot be chosen. "

Ralph began to analyze quickly how to operate it.

"You can open a paid video page on utumbo, put our MGM video resources on it, and let users pay to watch it. This price is lower than half of the price of a CD, and even many movie sources can be viewed by members free of charge. "

"On the European side, Amazon also has video websites, which can be used. As for the Chinese side, you can give it to the bad fox channel, where the film CD-ROM sales are normal, and pay to play, maybe you can give us a surprise. "Pay to watch, this kind of mode is very popular in the past, but at that time, it was because the CD-ROM basically failed to sell.

Now there are CD-ROM sales. Doing so has a great impact on CD-ROM sales. In fact, the profit of CD-ROM sales is not low.

Feng Yu is also sure that this model will be changed soon, because it conflicts with CD-ROM sales and TV on demand rights, which hurts the interests of others.

They will definitely come to negotiate with MGM and force MGM to make a compromise.

Even if it is a compromise, this mode will not die. Now it may delay the online pay to air, or even the pay to air TV, that is, four months after the next movie.

But no one can stop this time. Iron man made an eye-catching box office through this mode. Slowly, other film companies will accept this model, because it can bring real profits.

The sales volume of CD-ROM will slowly decrease, which is a trend. Can look directly on the network, why buy CD? Isn't this still occupied?

Moreover, the time of online paid broadcast can be very long, much longer than the time of movie release, which can have a longer time income.

Even in the future, network broadcasting will have a serious impact on traditional TV stations.

This time, let them see, what is another way!

…… (to be continued. )