Chapter 1695

Once again, Ford's representative sat with Ralph. Although he wanted to quickly discuss cooperation with wind and rain holding group in his heart, he was seemingly calm.

"Ralph, we've been talking for a long time. Have you made a decision?"

Ralph smiled and said slowly, "Matt, my boss still thinks Ford has a good stake in the joint venture company in China. He wants it very much."

"No, no, no, Ralph, I'm very clear. Apart from the two brand businesses of FT and Lin Ken, only the shares of Mazda in our overseas joint venture factory can be sold."

These are the strategic investments of the company. The shares of the joint venture company can let their Fute cars be sold to most parts of the world, and they can also enjoy local preferential policies, such as avoiding high import tariffs and so on.

For example, compared with the retail price, the retail price of a car in Huaxia is about three times of the CIF price, which is mainly caused by high taxes, and is also a kind of protection policy of Huaxia for domestic car enterprises.

But if it is a joint venture, then the price can be greatly reduced, the competitiveness can be enhanced, and the sales volume can be increased.

Joint venture vehicles are also launched by their brand, which is also of great benefit to their brand promotion. Many joint ventures are the nails that they have stuck in some markets. Once sold, it will be more difficult to open these markets.

"Matt, if you don't sell futher, we're waiting for our reply. They agreed, however, to sell us all the shares of the company, including the right to use the brand. " Ralph said lightly.

"Our wind and rain holding group is very fond of the automobile business, but it's not just you and the Fute. In fact, we have earlier contact with the same company, which you should know."

"What kind of auto industry is now? We have done in-depth investigation. It seems prosperous, but there are many hidden dangers. We are the only group that can save Fute. You must have contacted other consortiums, but who can get more cash than us? "

Matt still shook his head: "we need cash, but we can't abandon our future development. This is absolutely not allowed."

"Well, it seems that we can't talk this time. I'm looking forward to reaching a consensus next time. You'd better go back and have a good discussion with your directors. It's the best choice to do business with storm holdings."

When Matt left, he didn't think that he could agree to such a condition. If we sell the shares in the joint venture company of Mordor, the influence of using them in China will be reduced a lot. However, there are three joint ventures in China. It is not impossible to sell one of them, but how can we sell the biggest one!

In the afternoon, the same representative sat down with Ralph again to negotiate. Ft was anxious to sell the business in exchange for cash to save the company's business, but they were more anxious to do so.

"Ralph, we have talked more than once. You Stormwind holding group have always said that they are interested, but they always put forward various harsh conditions, forcing us to make concessions again and again, so our cooperation is difficult to continue."

"Malfoy, I'd like to call you here today. I also have good news to inform you that the plan of purchasing all demons has been approved by Huaxia. We can finish this first."

"With this cooperation foundation and other business acquisitions, I believe we will reach a consensus soon. This is also recognized by our boss. "

As soon as Malfoy's eyes brightened and the demons all used the same conditions, did the wind and rain holding group give in? It's very good to live up to the board's expectations. At this point, maybe he's on the board.

It's too much money to use. The company's debt is getting higher and higher, which is supported by high interest rates. This will make the company's debt as snowball, getting bigger and bigger, until one day it will crush the company.

Ralph has put forward a number of conditions with Tongyong. In addition to the fact that the company in North America does not want one person, the following most famous brands are also used, such as Cadillac, Buick, Chevrolet, GMC, etc., which will never be sold.

In turn, Ralph changed his requirements. For example, Houghton in Australia, the largest automobile brand in Australia, is also the design and Engineering Technology Center for the same use. This is also the core quality asset. They will never sell it.

And the brand they brought out, the wind and rain holding group, can't see it. At last, some of them have reached a consensus, so that Tongyong can make a large amount of money first, and alleviate the company's difficulties.

Malfoy quickly reported to the company's board of directors, which immediately agreed.

Although they sold their shares in the company, there are still two joint ventures in China. They are not completely out of the Chinese market, but they are the largest joint venture in China.

The other two companies, wind and rain holding, also expressed interest, but because the scale is too small, the money given is naturally not much, so they did not plan to sell the same car. They always want to ensure that there are joint ventures in China, so that they can continue to develop the market in China and consider for the future of the company.As a representative, Ralph signed a cooperation agreement with Malfoy and held a press conference to inform the world.

This time, the amount of acquisition will exceed 6 billion US dollars, which is also the largest auto industry acquisition this year. After the news was released, it attracted the attention of global car companies.

As soon as you investigate, we know that it is impossible for wind and rain holding to hold the shares of Mordor. It should be ready to sell to Taihua holding group, and then merge into Bingcheng machinery manufacturing group to improve the scale of the company and continue to expand its market share in China.

In this acquisition, Ralph also proposed many conditions, such as that both magic and Mutu can continue to use the original joint venture technology and can use the same brand.

They think that they are taking advantage of the advantages. Although the brand seems to be free for others to use, it has expanded the popularity of the brand, which is also good for the development of the other two joint ventures in China.

But in fact, technology is what Feng Yu pays attention to. When the time comes, he will directly change the appearance, and continue to use the same technology in it, so that he can produce his own car.

To promote the same brand, dream!

When ft heard the news, he was in a hurry. Magic all with actually sold to the wind and rain holding group, or sold at a high price.

So does it mean that the wind and rain holding group chose to cooperate with the company and abandon their Fute?

No, we must immediately start the in-depth negotiation with the wind and rain holding group again. If necessary, some conditions can be compromised! I need cash so much.

…… (to be continued. )