Contrary to expectation, Feng Yu did not expect the IPHONE to sell. Although the fruit company was awesome, AT&, T's sales platform was pretty good, but the mobile phone sales situation still made them very unexpected, unexpected!
First of all, the iPhone system is different from other smart phone systems. Although it is only sold in North America at this time, users are used to it, whether it is black Mei system, Microsoft system or HOS.
They are not used to IOS. It seems that the operation is simple, but the same operation has many more steps than HOS.
And there are too few apps for mobile phones. Fruit companies say that they can download and install them on their official website, or even directly download and install them through mobile phones. First of all, it's more troublesome, but also charged, and the price is not low.
Many applications based on the HOS system are free of charge. Even if they are paid, they are not particularly expensive, which is very good quality and low price.
Even the application software of Microsoft system is very cheap. Fruit companies, by contrast, are not popular.
Don't forget that at this time, the U.S. economy has begun to deteriorate, the subprime crisis has broken out, and many companies have gone bankrupt. Although it seems that there is still a rescue, many people really have no money in their pockets.
Fruit company's mobile phone price itself is not cheap, and then use up so expensive, can not let people have complaints?
At this time, without using wind and rain mobile phones to attack, other mobile phone manufacturers began to attack.
They have analyzed almost all the features of fruit mobile phones. They can find disadvantages in every feature, especially the signal of fruit mobile phones is not good, the battery is not resistant to use and can not be disassembled, the charging line interface is different from other mobile phones, and so on, which have been repeatedly taken out and denounced.
Among those mobile phone manufacturers, the fruit company 's IPHONE is a complete failure product. Even they took out the failed mobile phone that the fruit company had cooperated with motocrola and whipped the corpse again.
As a result, the motorcycle Lola also lies on the gun. It has nothing to do with them this time. Didn't everyone besiege the fruit company? Why did the fire burn on us again?
In this way, in addition to the first week, iPhone sold well, and then sales plummeted. Many people said that this kind of mobile phone is not worth such a high price at all.
The board of directors of the fruit company had full confidence in the product. They believed that even if the mobile phone would not become the king of mobile phones, the sales volume would not be too bad.
What's more, they don't produce much this time. How can they easily sell out? Even the brands of the fruit companies that consume them should be sold out in three months.
But according to the decline in sales at this time, I'm afraid they can't sell all these mobile phones in a year! Then their capital occupation will be very serious, and the loss of money in mobile phone business is certain. They had psychological preparation, but did not expect that the sales would be so poor.
Originally, jobs told them that fruit companies should take three years to reverse people's perception of smartphones before they start to make profits.
Now it seems that it doesn't take three years for the market to test. It can't be used for three weeks. The market has now proved that the mobile phone is on the street again.
At this time, they have many projects in research and development, and the investment is not small. They benefited from the growth of global consumption of electronic products last year, which made their profits more than US $1.5 billion.
However, in the first two quarters of this year, the profit has shown a negative growth. If this continues, their profit this year will surely decline, maybe even fall below a billion dollars.
I didn't expect to make money when I launched this mobile phone, but I didn't expect it would be so miserable.
Even their profit margins in iPod, iTouch, IMAC and other products are declining, which reminds them that the company's funds must be used carefully this year.
They don't forget that if Bill Gates hadn't invested more than $100 million in them, their fruit company would have applied for bankruptcy protection. In that case, they absolutely don't want to go through it again.
Seeing this situation, fruit companies decided to increase their publicity efforts and turn product sales from the United States to the world, which can be ordered through their official website.
This move is also learned from Lianxiang group.
After making this change, their product sales have increased a lot, which makes the fruit company relieved.
Naturally, Ralph also reported this to Feng Yu. But when Feng Yu knew it, he still didn't care.
This product is not well-known in the United States. Is it easy to use in other countries? What's more, they still only have English version of the operating system, that is, they can only sell in English speaking countries. How much can they sell?
Fruit company is trying to capture the market of other mobile phone manufacturers. Will other manufacturers watch?
Just like if the fruit mobile phone comes out in Chinese, Feng Yu must make the fruit company understand that this market is not something they can touch.At this time, even Microsoft also stood up and said that IOS system is not mature enough, and it is irresponsible for consumers to push it to the market!
Such a good opportunity, even think of Yinshan, of course, should also echo it. They also agree with Microsoft, but at the same time, they say that HOS is the best use, the most suitable smartphone operating system for the majority of consumers, the king of the smartphone, all equipped with HOS system!
When we disparaged iPhone, the sales volume of storm S3 + increased significantly again, which was a surprise.
After comparison, we can see the excellence of wind and rain S3 +. What's more, wind and rain S3 + has not only reduced its price, but also started to offer some accessories, which makes many people feel very cost-effective.
Big brand, reliable quality, high cost performance, various functions, too many advantages.
In this period of time, after the waves, some mobile phone models that originally supported Microsoft's smartphone operating system began to reduce production.
They can see that they are far behind the wind and rain mobile phones in hardware design alone, not to mention the software system.
So many miscellaneous functions are carried on a mobile phone, which can guarantee that the price is not so high, which they really can't do.
Now, Xu Lihua and his colleagues are joking that the fruit company is really interesting. If they had not launched such a broken mobile phone, their sales of wind and rain smart phones and Aihua smart phones would not have increased so much again. Even the sales of Aiwa music mobile phones have increased a lot.
If these words are heard by the R & D personnel of fruit company, I don't know if they will Bash and die on the computer desk.
At this time, good news came from Kirilenko.
PS: today is the third watch. A classmate went to ice city to have an operation. The fourth one has to accompany her all the way. It is said that her daughter-in-law will be here tomorrow. The fourth one can be relieved and forgive me (to be continued). )