Chapter 1744

It's not easy for beverage alliance to expand overseas in recent years. If it wasn't supported by the retail channels of those supermarkets, it couldn't be promoted at all.

Moreover, overseas sales are also under the pressure of local beverage brands and the world's top beverage manufacturers.

Just like Leha, Jianbao, etc. in China, liangle group also has other world top beverage groups, which have been suppressing the beverage alliance of Huaxia.

Carbonated drinks, juice drinks, dairy products and tea drinks are the main categories of beverages. In Europe and America, of course, it's mainly coffee drinks. There's a little weak tea.

All peers want to keep their own market, at the same time, to invade the market of other competitors, expand their share, and make more money.

When you are expanding in other markets, others are expanding in your market. But no matter what, every enterprise will choose to keep the existing market first and then expand to the outside world, instead of only focusing on whether it can seize other people's market.

In the Chinese market, there are many beverage brands, all of which have their own fist products.

At the same time, Baodao enterprises and liangle group, which competed with Leha and other enterprises at the beginning, have been completely united at this time.

Their strategy of encircling the city from the countryside failed to achieve good results. Instead, it was the strategy of lehaha and other cities to develop into the countryside, which was carried out very well.

The consumption capacity of the rural area is weak, and the transportation and storage are not easy to handle. The only advantage may be the low advertising cost. Can you do that kind of wall advertising.

But a city includes the surrounding countryside, in which the population in the city is far more than that in the countryside, and the purchasing power is far more than that in the countryside. Although the advertising fee is higher, the sales volume is far higher than that.

With more and more factories such as lehaha, the production capacity has increased dramatically, and the products are enough to spread from the city to the countryside. And in recent years, the rural income has also increased a lot, and the traffic is better. Many families have TV, and naturally can see TV advertisements.

In addition, to build the brand advantage of treasure deeply rooted in people's hearts, lehaha is also known by children. Although the two enterprises of liangle group and Baodao are not struggling, it is obvious that the development is in a bottleneck.

They didn't lose money on their books, but they didn't make money at all. With such a large stall, there is not much profit left in the tax every year, which even lowers the profit margin of the whole group.

Some executives think the business is boring. They are actually losing money. With an investment of US $100 million, the annual profit is only several million RMB. The deposit banks are much more than that. Considering inflation and the devaluation of the US dollar, they are in a loss.

They can either find other ways to launch new products, or they can find ways to cooperate with other enterprises to enhance their competitiveness. At this time, they found the third beverage enterprise that could be allied, that is, the French Danone Group, a top beverage giant in Europe.

Dairy products, functional drinks and so on are all good. They are not in conflict with the products of liangle and Baodao. In addition, Daneng group has acquired Le Bai, which has a certain influence in the Chinese market, and its sales channels are better than them.

The tea drinks of Le Bai's company are not sold well. They are not as good as Kang Shuai Fu and the same. As for the tea drinks launched by the two Le groups in China, they are directly cut back and cannot be sold at all.

The cooperation of these beverage companies is also a challenge to the beverage alliance. But Zong Qingxian is not in a hurry because they still have a big killer, Taihua supermarket group.

If there is no competition, let Taihua supermarket group take those drinks off the shelves and cut off an important retail channel.

What's more, Zong Qingxian never thought that they would compete. However, they not only know more about the preferences of Chinese people, but also are more deeply rooted in the impression of Chinese people. As long as there is no quality problem, they will never lose.

On the contrary, Kang Shuai and Fu have all had quality problems. After being reported by the media, the impact was very bad.

As a matter of fact, we can suppress these foreign-funded enterprises. Not to mention the establishment of treasure group and the whole beverage alliance, it's too easy to suppress.

And since Tata group began to cooperate with Taihua holding, the beverage alliance has cooperated with Tata global beverage company in various channels. For example, sales channels, transportation channels, raw material procurement channels, etc., make their profits higher.

Tata global beverage also pointed out their shortcomings when cooperating with Leha and other companies. For example, there is no alcoholic beverage in their major beverage alliance.

Alcoholic drinks are also the most important kind of drinks. The products with the highest price and profit are all from this kind. For example, the price of a bottle of wine can be from a dozen yuan to a hundred thousand yuan, but the cost gap between this expensive and cheap wine is absolutely not so large.

The more expensive, the higher the profit.

Tata global beverage company is not only the world's top in tea drinks, but also the world's top in juice drinks and alcohol drinks.

Not only in India and Europe, but also in America.

So Zong Qingxian, who accepted the proposal, introduced the liquor under Beidacang group into the beverage alliance, such as Bingcheng beer, Beidacang liquor and so on.But Chinese liquor has its own organization, and it is impossible to merge it. The profits of those white wine enterprises are so high. If they want to join the alliance, they need to take the leading position. Zong Qingxian can't agree. The overseas sales channels are in our hands.

There are more domestic beverage enterprises than those in Europe and America. Just a dairy enterprise, there are so many. There are state-owned enterprises, private enterprises, joint ventures and foreign-funded enterprises. The market competition is very fierce.

Feng Yu didn't care. He just warned Zong Qingxian that food safety was the first priority and that quality was the top priority at all times.

If there is a quality problem, even if all of them are turned down, it is better to recognize the loss than to sell them secretly. The brand is good and can't be operated. It can't bear the blow of negative news. That loss is too big.

In the past, the quality problems of Chinese dairy products had a great impact. All the dairy companies are losing money. No one dares to drink milk.

It's going to the Olympic Games in China. It's an opportunity, a crucial opportunity for Chinese enterprises. After all, it's a sports event that the whole world pays attention to.

This year, the advertising fees of all enterprises have been increased by a large part. With the Olympic Games as the main force, many brands will be promoted to be famous in the world again and be on the front line.

In particular, yueha, Zong Qingxian attaches the most importance. It's not that he founded the company, but that the refreshing carbonated drinks under the company are very popular overseas, and even the product sales are no less than Jianbao.

Many people only know that there are Coca Cola and Pepsi Cola in the world, so we should let them know that there is a fresh Cola in the world!

The best time to expand!

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