Chapter 1822

Taihua supermarket group expanded wildly and successfully became a club with a turnover of 100 billion yuan.

This is a very big gap, such as Tesco, Metro, Dutch supermarket and other world retail giants. Their annual turnover is about 50 billion US dollars, Carrefour's was about 70 billion US dollars last year, and Wal Mart's was over 370 billion US dollars last year.

That's why Wal Mart is called the world's largest retailer, and the gap with other retail groups is not a little bit.

Of course, there are more than ten chain supermarkets with more than 30 billion US dollars in the United States, and many supermarket groups have more turnover than Wal Mart in a certain state, but when combined, they cannot compare with Wal Mart. Together, the other nine are almost like Wal Mart.

What's more, Wal Mart is not only the United States, Canada and even more than a dozen countries around the world, all have Wal Mart's branches, the Walton family, but also the big family in charge of the retail industry.

There are many supermarket groups with sales of more than 30 billion in North America. Haven't they thought of joining forces?

I've thought about it, but two alliances can work. If three or five are united, then everyone's equity will be seriously diluted. Who will be the chairman and who will be the CEO?

Power can guarantee their interests. None of them want to lose power, so those supermarket groups have never been able to merge, or even sincerely unite against Wal Mart.

In the eyes of many retail tycoons, Wal Mart is the peak that can never be challenged. Unless Wal Mart kills itself, Wal Mart will always become the first in the world, and no retail enterprise can surpass it.

That's why Wal Mart has always been the top three, or even the number one, of the world's top 500 companies. No enterprise wants to cooperate with a retail giant like Wal Mart.

If Wal Mart no longer sells Coca Cola products, even Coca Cola, the world's No. 1 beverage giant, the turnover of Coca Cola is bound to drop dramatically.

Wal Mart also determines the retail price of many products. As long as there is a Wal mart area, there is no retail enterprise whose retail price can be lower than Wal Mart. Even if there is no promotion of products, after entering Wal Mart, sales can also soar.

This is people's trust in Wal Mart and also proves its brand value.

Wal Mart's global layout suppresses the rise of other supermarket groups. Even in Europe, where supermarkets first appeared, no supermarket group can break their wrists with Wal Mart.

Once Wal Mart wanted to enter the Chinese market, a huge market with a population of more than 1.3 billion. What a high-quality retail market with such a large population density.

Unfortunately, at the beginning of their investigation, they found that the economic situation in China was too bad, and people did not have the habit of shopping in large supermarkets.

When they were still trying, they found that there was already a chain supermarket rising, that is, Taihua supermarket group.

The operation mode of this supermarket is similar to that of Wal Mart, Carrefour and other World supermarket giants. The operation and management are not backward at all, and the expansion speed is very rapid.

Wal Mart finally took a fancy to a place, and found that the place soon appeared Taihua hypermarket. Even if they had just begun to visit the city, it would soon be the Taihua hypermarket.

Even several times they were close to signing, but the local government suddenly stopped signing, saying that a retail group had been introduced, and the investment scale of each other was much larger than that of Wal Mart, and the conditions given were more generous.

For example, it's the same as doing charity to promise how much tax to pay, how many local people to hire and even donate money for local road construction.

In the view of Wal Mart group, this is a loss at all. Although it is said that once the supermarket is bigger, the cost can be reduced, and then the profit can be made.

But the initial investment of the supermarket is also a lot, and the capital occupation is not low. What's more, they don't rent shopping malls, but buy or even build them directly.

At that time, the crazy expansion of Taihua supermarket group naturally attracted the attention of Wal Mart and other giants. At first, they all thought it was the state-owned enterprises of China. After all, in their impression, the enterprises of a little scale in China are all state-owned enterprises.

This is not to say that China does not allow private enterprises to operate, but there will be many restrictions and development will be very difficult.

After their investigation, they found that it was actually a private enterprise, just a joint venture with Xiangjiang. Among them, there are shares of Xiangjiang Li Chaoren and Xiangjiang Fu family. These two families are top in Asia.

Li Superman is the world's top bull, and even Wal Mart and other retail giants have business cooperation with Li Superman's enterprises. Their logistics and transportation are inseparable from shipping, and naturally inseparable from ports.

At that time, they were most confused about another person, a shareholder named Feng Yu, or the largest shareholder. Who is this person in the end, how can he surpass the Fu family of Xiangjiang in shareholding ratio, or even surpass Li Chaoren?

At that time, Feng Yu was not the richest man in the world and had no reputation. But Wal Mart, Carrefour and other retail giants who want to enter the Chinese market have all remembered the name Feng Yu. It is said that he is the one who pushed the consensus aside and made Taihua supermarket group set up and expand so quickly.Until later, when Feng Yu suddenly landed on Forbes, they knew that this man was the world's top rich man, and that the shares of Taihua supermarket group were only a small part of his numerous investments. And it's also the strategy that this man set, which made Wal Mart and Carrefour finally quit the Chinese market.

Only opened so many supermarkets, but also left a whole operation and management team, the cost is relatively high, can not make money, even has been losing money.

But they also did not give up the opportunity to enter the Chinese market. They found that now, like the original US, there are many supermarkets in China.

Although in terms of scale, it is far from being comparable with Taihua supermarket group, if two or three of them are integrated together, it is still attractive and confusing.

Wal Mart, in particular, has inspected several chain supermarkets in China at this time, but these supermarkets are not very satisfactory to Wal Mart.

How can Walmart agree that it is not enough in scale and a small place, or the location is not good and the profit is meager, or that it does not intend to sell all but only part of its shares?

Wal Mart is still in contact with these supermarket chains, but found that their base camp, there was a tiger!

Taihua supermarket group has expanded its business to North America. Before Wal Mart attacked the Chinese market, the Chinese enterprises began to attack the North American market!

In addition, Taihua supermarket still holds the shares of Polar Bear supermarket group, and its annual turnover suddenly exceeds 100 billion dollars, which is a challenge to Wal Mart.

Wal Mart headquarters immediately ordered to buy at least one chain supermarket in China as soon as possible. Wal Mart should fully enter the Chinese market!

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