"President, are we going to revise the ranking of the world's richest people again in this issue?"
Steve Forbes flipped through the papers and said, "of course, this is our Forbes tradition."
Although the ranking of Forbes is published once a year, it is revised almost every quarter, sometimes the ranking of people changes every week.
Forbes also has its own website. It has online magazines. It charges. What they hope most is that the ranking of the world's richest people will change significantly every day, so the sales volume of traditional paper magazines will increase, and the subscription volume of online edition will certainly be higher.
However, these situations are unlikely to happen, and even if the ranking of some of the bottom rich changes, people will not pay much attention.
Forbes usually counts the rich with more than one billion dollars. Last year, there were more than one thousand people around the world. In addition to the top 10, the top 100 also have a high degree of attention, but there are not many people paying attention to the top 100.
Maybe those who are ranked in 1340 are not as concerned as the last one. It's like the second place in many competitions, not as concerned as the last one.
So Steve didn't care much about these things. Even he felt that it was unnecessary for his subordinates to report such trifles to him. It would be better to implement them in accordance with the usual practice.
Some of the subordinates hesitated: "president, do we still use the estimated integer for Feng's property? Many people say that his assets have already exceeded $100 billion. Shall we directly calculate $100 billion for him? "
Steve waved his hand: "I'd better not do this. It's still published according to 90 billion yuan. By the way, put financial investment first in his industry introduction. "
Everyone on the rich list should not only introduce his age, nationality, amount of assets, etc., but also his main assets.
Bill Gates, for example, is followed by software; Carlos, by telecom media; Buffett, by finance, and so on.
And every year, Feng Yu's name is followed by many introductions. Of course, diversification investment is directly written on the big list. But the top ten are all detailed. Feng Yu's main investment is much richer than other rich people.
It seems that Feng Yu's investment in every field is extremely successful. In many fields, Feng Yu has become the first in the world, which is incredible.
In fact, Steve was the first one who proposed that Feng Yu's assets had already exceeded 100 billion dollars, but no one noticed. Or, a lot of people don't want to believe it.
Forbes also has the world's top accountants, asset analysts and other teams to help them verify the assets of many rich people.
Some people want to be on the list, so they always lie about their assets. They think it's an honor to be on Forbes.
Some people like to hide their assets. There are not a few people like Feng Yu. Most of them are from Europe and Asia. They seem to like to hide their wealth.
It's like some people like to be on the cover of top magazines, like to be interviewed by top media, and some people don't like it at all.
Many sports tycoons, the clubs they run are losing money at all, but they are happy to be different. Because their most profitable industry may not rank in the industry at all, and they are not famous.
But after becoming a sports tycoon, not only their fame has been greatly increased, but also they can be on the cover of times or something.
Don't think that they are just for simple fame. These fame can also bring them huge profits.
It's relatively easy for sports fans to buy shares and products of their companies, even when they need financing. And these can be transformed into their political capital.
For example, the owner of the football club in Italy became the general manager at the same time, and therefore ranked tenth in the world power list that year.
If not for his team's good record and many fans, with his little assets, with his Italian total, with what rank so high?
Many rich people will even come out to the media after the announcement of Forbes' ranking and declare that Forbes has a problem with his asset evaluation, which makes his ranking lower.
Most of them are rich in North America, Russia, Middle East and other regions. They all attach great importance to this ranking and think it is an honor.
When Steve finished reading the document, his subordinates handed him another document, with some forms of rich ranking changes attached, which needed his signature to confirm before they could be published in the magazine.
But when Steve saw the top ten, he looked up in surprise, "have these data been verified?"
"We checked it, and we checked it many times. The top ten has changed a bit, but it's absolutely true. "
Steve's eyes narrowed a little. The ranking of the top ten is not only a little big, but also very big.
Apart from Feng Yu's unshakable first place, the top ten places announced at the beginning of this year have changed a lot.Many rich people's assets have shrunk seriously this year, because the overall economy of the world is declining, especially the stock market. Those rich people who rely on the high stock price of listed companies to have relatively high assets are seriously reduced this time.
For example, Buffett was still the second one last year, but this adjustment adjusted Buffett to the third one. His assets are only one billion dollars higher than Bill Gates's, and their assets have been seriously reduced.
But what surprised him most was the second place on the list. Kirilenko, the richest man in Europe and Russia, jumped to the second place in the world with a wealth valuation of 50 billion US dollars!
This Kirilenko, in this financial crisis, wealth not only did not shrink, but also increased?
Many of Feng Yu's industries are unlisted, which is not particularly affected by the decline of the stock market. Is this Kirilenko the same?
And Li Chaoren of Xiangjiang, who even ranked ninth with 21 billion US dollars, and another rich man of Xiangjiang, who is in the top ten, is Fu Rongqi, with 20 billion US dollars in assets, ranking tenth.
It's the first time in history that China has three people on the list at the same time!
India has gone from four at the beginning of the year to two. Great changes have taken place in the top ten.
And according to Steve's understanding of the rich on the list, when the Forbes rich list is released early next year, there will certainly be some changes.
Well, this time we will focus on publicity. Maybe this issue of the magazine can make a breakthrough in sales. It would be great to be ahead of fortune and BusinessWeek.
By the way, maybe we can discuss with Feng and ask him if he is willing to adjust the property amount to more than 100 billion dollars!
……