Chapter 1861

Feng Yu and Liu Chuanzhi discussed for a long time. They all thought that it would be difficult to make the fruit company lose money at once. But if they gradually encroach on the business of the fruit company and make their product sales gradually decline, then the fruit company will decline in three or five years.

For example, the main products of fruit company are iPod, iTouch, iMac, iPhone, iPad and so on. IPod has been on the decline. Now there are smart phones, and music phones that specially strengthen the sound effect. Fewer and fewer people buy MP3. Even if they buy it, they also buy Aiwa. That's the best.

And iTouch itself is an upgraded version of iPod. It's no surprise that iPod will be eliminated gradually. Maybe in two or three years, it will be eliminated completely.

Notebook computer is a key product of fruit company. Their hardware and software are well combined. Besides, the firewall is also good, and the office performance is outstanding, which is very popular with some office workers.

But the cost performance is poor, which is also a great disadvantage. After Lianxiang group pulled down the price of notebook computers, the low cost performance of fruit company was magnified again. In addition, in the business office book, the competition is increasingly fierce, and the sales volume of fruit company has not improved.

After the acquisition of IBM's PC business, Cheney company began to attack the North American market fiercely. In addition to the original Daier, Huipu, Lianxiang, four-star and other brands, the fruit company is really living in the cracks.

Other brands are developing in all directions, from cheap netbooks to game books, business books, ultrathin books and other high-priced ones, which are basically done.

But fruit companies seem to focus only on light and thin business costs. The performance of games and entertainment has not been very good. Some of them have been strengthened, so the price becomes very expensive.

This makes the fruit company's IMAC itself have limitations, so the sales will not be very good.

As for smart phones, although the fruit company has done a good job, but with the storm mobile phone crazy attack on the North American market, the fruit company in the mobile phone business, the development is also very general.

Their iphone-3g is not selling as well as expected, and once again they are forced to cut prices in order to clean up their inventory.

However, the gross profit of this mobile phone is still very high, except that the R & D cost is not low, the gross profit is high, and the sales volume is not going up.

As for IPAD, what they sell is not as good as even thinking about L-PAD. It can be said that the number of tablet computers of all other brands in the world now adds up to compare with L-PAD. On the tablet computers, even thinking group is the absolute overlord.

It can be said that Feng Yu's enterprises can suppress Fruit Companies in an all-round way, but it's not so easy to say that they can be killed with a stick. The key point is that the fruit company has a good brand reputation in North America, and there are many loyal fans. Although the development in Europe is average, it can also make money.

The fruit companies in Asia can't do it. Now they simply don't enter the market. The fruit companies focus on maintaining the market share in Europe and the United States, so as to ensure that the company can still make profits.

Now the global economy is declining. They are also worried about whether the sales of electronic consumer goods will decline in the past two years. If the decline is serious, the impact on fruit companies will be too great.

Without their fruit company's electronic products, they will not use their software. They are the combination of electronic products and software to make money. They are definitely not the scale they are today.

Feng Yu can't use the low price strategy, which will damage his own brand, and is easy to be accused of dumping.

Feng Yu is now trying to get people to grade these products. At this time, all the products of fruit company are classified into the second grade. But it's not enough. We need to divide it into the third or even the fourth, so that the fruit companies will completely decline.

Feng Yujian believes that this day will not be too far away. Microsoft will no longer watch the fruit company grow. With even thinking of silver mountain, Microsoft does not need the fruit company to prove that they are not monopoly enterprises.

Under the encirclement and suppression of the two major software enterprises, other software enterprises will not be polite to fruit companies. In addition, other electronic manufacturers will target the electronic products of fruit company, Feng Yu does not believe that fruit company can develop.

The most profitable products of previous fruits have been made by Feng Yu. No matter MP3, smartphone or tablet computer, they are all developed by Feng Yu's company. In this era, fruit company is a follower.

If those who follow the trend can overtake them, Feng Yu should consider whether the following executives are qualified.

Electronic and electrical products update rapidly. Every year, many new technologies appear. Many products that were in short supply were gradually eliminated, including those of Fengyu company.

Now VCD and DVD are basically not available. HD DVD and portable DVD still have a little sales. However, with the patent authorization in it, wind and rain appliance can still make a lot of money every year.

After all, with the rapid development of computers, most of the optical drive patents in computers are also in wind and rain appliances. Products are updated quickly. Feng Yu asked them to pay attention to market changes, adjust product output at any time, and avoid product backlog.At this time, the set-top box is selling better and better. Now many families are starting to watch digital TV. The promotion speed is very fast and has been recognized by the people.

Since the decline of Thomson company, there is no set-top box that can compete with Taihua holding group. Several brands of set-top boxes sell very well, and their exports are also very popular.

At present, more than half of the world's set-top box production comes from China. The scale here is the largest, ensuring the lowest cost. And the technology is in the first place, and there are brand advantages. Microsoft is also making set-top boxes, but they don't sell well in North America.

Bill Gates failed to make game consoles, set-top boxes or even tablets. It seems that Microsoft did not succeed in making consumer electronics.

But Bill Gates doesn't care. Microsoft is rich. Even if the product loses money, many investors are willing to bet that Microsoft can succeed. Then Microsoft's share price will rise sharply.

So although Microsoft has launched many failed products in recent years, the stock price is rising all the way. It was not until the financial crisis that Microsoft's share price fell again.

However, Feng Yu is sure that when win7 is officially listed and Microsoft's share price starts to rise, Bill Gates will cash in part and invest it in his own foundation just like in his previous life.

Or they will donate some shares directly to their own foundation. Left hand down right hand, and then there is no tax, but also to win a good reputation, this is a common means of rich people in the United States.

If Bill Gates was not convinced of Feng Yu's richest man in the world before, after the financial crisis, Bill Gates should never be able to compare with Feng Yu.

Feng Yu has made another big step forward in the IT industry.

……