Chapter 1865

Zhang Ruiqiang knows that the inheritance of the consortium is much simpler than that of the holding company, and the management will be easier. He thought that Feng Yu was doing this for the sake of his family, which is also human nature.

But Feng Yu didn't really think about it. There are many choices for his children's future. No matter what, his children will not be poor. It's not good to give too much money rashly.

Feng Yu just thinks that such investment is more cost-effective, can have better cohesion, and can greatly enhance the anti risk ability of enterprises.

Since Zhang Ruiqiang has no objection, things will be much simpler. Feng Yu will be able to vigorously develop the banking industry and its related businesses in the future, and he will become the person all consortiums can only look up to.

"Feng Yu, I'd like to talk to you about something. It's a small matter."

Feng Yu squints at Zhang Ruiqiang. What's in your mouth can be a small thing?

"You see, those big car companies in our country have been trying to revitalize old brands, but the results are not satisfactory."

Feng Yu was a little curious: "right, many of our own brands are OK in my opinion. The advertisements are well done, and many of them can be seen on the street. What's the matter? They want to surpass the Songjiang brand at one stroke?"

Songjiang is the best car company in China. There are so many top car companies in foreign countries who can't shake this position, let alone domestic car companies.

Although the global automobile enterprises have been affected this year, with sales declining and turnover declining, the automobile business of Bingcheng machinery is still growing.

The sales of foreign cars are not good, but the sales of cars in the Chinese market are still in a blowout. It's not only the original brand, but also the new Jiebao.

Among the world's large automobile enterprises, in addition to icecity machinery, the turnover of other enterprises, whether in Europe, North America or Asia, has declined, and even many brands have made losses.

But ice city machinery is such a special case, not only no loss, but also make more.

In recent years, other domestic automobile enterprises have developed well. With the support of the state and the support of local key enterprises, and the outbreak of the domestic market, how do you think Lao Zhang's appearance is not very good?

"Don't be kidding. If those people can make the enterprise surpass the Songjiang brand, I will transfer them to the cloth commission directly, but they also need to have that ability." Zhang Ruiqiang shook his head. If Feng Yu would like to be an official.

"I mean they didn't spend less money. Whether it's advertising or technology research and development, why didn't their sales improve?"

Feng Yu thought, "can you give me an example?"

There are many factors that affect product sales, and Feng Yu can't simply summarize them. But in general, with good technology and good publicity, sales should improve. Is there a problem with the service? Or is there something wrong with the propaganda?

"For example, this red flag car used to be the first-class car brand in our country. Our Concierge cars are all red flag cars."

"Later you also know that the technology is not good, the output is not good, and it is gradually declining. Later, FAW made a recovery plan for it, and didn't spend less money. Good technology was used, and advertising didn't come down. Why didn't anyone want to buy it? "

Feng Yu has seen this problem on the Internet before. He has spent tens of billions on developing new models, only to sell more than 5000 in one year. There is also a concept car with a cost of 5 million RMB, and the result is no one's attention.

Feng Yu thought for a moment and said, "advertising is also strategic, and we should highlight the characteristics of products. I haven't watched much TV recently, and I haven't noticed the advertisement of the red flag car, so it's not easy to judge. "

"But I know that if the advertisement is not well done, even if it costs a lot of money, the delivery density is very large, and the effect will not be good. Most importantly, advertising must be consistent with the actual situation of the product. "

Some product advertisements can be exaggerated a little, but if you exaggerate this kind of automobile advertisement, it is false. If you have a running camera in the desert, the consumer must think that your car can run in the desert. If you can't, the consumer will be very disappointed and feel cheated.

"If the technology is new, it must be good. Mature technology is the most suitable for the market. If you make some technology with more gimmicks than the actual use, and it's not even stable, then the consumers won't buy it. "

"The appearance and interior of another product are very important. If this car looks like a cheap car from the outside, even if your interior is luxurious and has outstanding performance, there won't be many people willing to buy it. Many people buy a car. The picture is a face."

Many people buy cars, the first consideration is brand, and then other aspects, big brand, face!

"The after-sales service of the products must also keep up with us. Our Songjiang automobile has 4S stores in almost every county in the country. The after-sales service is of a very high standard, which other brands cannot imitate."

"At last, I guess it may be the pricing problem. If the pricing is not done properly, for example, the price is similar to that of our Songjiang brand, then the failure must be red flag. Even if the technology of red flag new car is no worse than that of our car."

Zhang Ruiqiang was curious: "then why? Technology is no worse than yours, and it's also an old brand. Now there are so many advertisements. Why can't they sell? "Feng Yu shakes his head. The price is the same as that of Songjiang automobile. So it should be the same level as the National Olympic Games?

"Old brand? How many people will like the old brand? How many people have taken the red flag car? The red flag car used to be the only one they could look up to, but now, the leaders have relaxed the standards for the purchase of public cars, right? We can even say that Songjiang automobile is the first choice, right? "

"The revival of the brand can not be achieved by some advertisements. You can send someone to visit the car factory in Kirilenko to see how they revitalize Volga cars."

"You can make some retro designs on the appearance, but it must not look too ugly. What's more, the brand value of Red Flag brand is just so high. It's fantastic to want to increase the car price by brand added value. It should be regarded as a new brand, playing emotion card at most. "

At this time, the red flag is worthless in Feng Yu's eyes. Give it to Feng Yu for free. Feng Yu doesn't want it. Brand awareness is high enough to have brand added value.

What brand added value do you talk about when you are a brand that is already in decline? It's better to learn from the magic car, take the low-cost civilian route, and then gradually improve the level, or even directly create a new mid-range brand.

At last, Feng Yu reminded that FAW must not be allowed to imitate ice city machinery to get concept cars and high-end cars, which they can't play.

Technology can create value only when it is used in the right place. If you use the wrong place, it becomes a joke.

Every enterprise development must find its own way, blindly copy the experience of others, never walk out of its own way!

……