Chapter 1893

Feng Yu has been to the party several times, but he just walked through it and left. This time, he wanted to see what the Chinese Chamber of Commerce would discuss.

"Everyone, at the party today, let's talk freely. If you have anything to discuss with us, let's talk about it." Wang Jianlin looked at everyone and said.

Everyone looked at each other and no one said anything. At this time, a young director said, "since no one said anything, let me first talk about the difficulties of our dairy industry."

"This is Pan Gang, chairman and President of Yili, the leader of Chinese dairy products, who is a few years older than you," Wu Zhigang explained

Oh, it's him.

Pan Gang became the president of Ili when he was thirty-two years old. Then he became the chairman and President of Ili in three years. He was the youngest president and the youngest chairman of key industrial enterprises in China. Well, not counting Feng Yu.

Ili's brand is also the second only to Leha's food brand in China, and its brand value even exceeds Jianbao.

However, according to Feng Yu, this is related to Pan Gang's ability, but also because of the good time.

First of all, because of the appearance of Feng Yu, the superiors no longer attach great importance to seniority, but to ability. Otherwise, normally speaking, the 32-year-old Pan Gang is a secretary or assistant of the chairman of the board of directors at most, and vice president can't turn to him.

Another is related to the policies of China at that time. One is to support the west, give a lot of preferential treatment to the west, reduce taxes, give low interest or even interest free loans to cattle, and the state helps to build grassland.

How can dairy enterprises fail to develop when they are given so many preferential treatment by one country? If the preferential treatment is given to Feng Yu, he can guarantee that the turnover of Ili will double now, and there will be no development of Mengniu, Guangming and Shengyuan.

What's more, the country has put forward such a slogan: a glass of milk, a strong nation. Say it's the island side, because you often eat milk, how much is your average height, how much is your physical fitness improved.

It is also said that how many kinds of elements in milk are beneficial to the body, which can promote the development of the body. Westerners also like to drink milk, so the physical quality of westerners is generally strong.

In fact, Feng Yu also asked Bingcheng Pharmaceutical Group to study the results there, but there are many differences with these.

Milk is high in nutrients, but the absorption effect of Chinese people's body is not good, and there are many nutritious foods, the most common one is apples and potatoes. The absorption of nutrients in these things by Chinese people is much better.

The islanders are stronger than before, not all thanks to milk, better living conditions, better medical conditions, and rich seafood, which are the main reasons for their improvement in physical quality.

It can be said that the development of dairy products in China is a good time to catch up, which is the fundamental reason. The state helps to publicize free of charge every day, instilling in parents a concept that drinking milk is good, which makes the sales of milk increase year by year.

Last year, it was supposed to be a good opportunity for dairy sales to soar, but it was hit hard.

In the year of the Olympic Games, none of their dairy enterprises did less advertising. Famous Chinese athletes such as Liu Feiren and Dayao spoke for dairy products.

Originally, they took the opportunity to sell abroad. The overseas market, after the publicity of the Olympic Games, also has a chance to open up completely.

But at this time, there is a big news, that is poison ~ milk powder! As a result, most of the dairy enterprises in China have been hit hard.

The root cause is due to the negligence of dairy company in testing raw materials, which is also related to the inspection free product of huaxianong.

Products exempt from inspection can be exempted from inspection for a period of time, so there is no other important inspection except for the self inspection of the enterprise, and no one knows about the hidden dangers.

There are several sources of dairy products in these dairy enterprises. One is from their own ranch, but they think it's too difficult to raise their own dairy products, and it's not easy to manage. They also need a lot of investment. So they have developed the second mode, which is to sign an agreement with the dairy farmers. We can book it with you in advance, or even help you to buy cows with loans, but you need to guarantee your cows Milk can only be sold to our company.

The last one is the ranch that does not belong to the enterprise itself, or the farmer who signs the exclusive cooperation agreement. They also include some local dairy farms and so on.

In addition to their own pastures, the other two types of farmers' milk sold to dairy enterprises are classified. The price of high-quality and low-quality goods can sometimes be half the difference.

Who doesn't want their milk to be rated as high-quality, so the same amount can make a lot of money.

How to evaluate the quality of milk? The content of nutrients, especially protein, is the most important. So I don't know who found out one day. Adding an additive to milk can increase the protein content.

In this way, inferior milk becomes superior milk and can be sold for a lot of money.Dairy farmers don't know what's the harm, but they think it's just like food additives, which is not bad. If it really can't, then the dairy enterprises have not been found out for a long time?

Then, many farmers are relatives and friends. Anyway, they don't have any competitive relationship. The milk they squeeze out can be sold and the price has been rising. They tell each other privately, do you know why my milk is expensive?

Because the protein content of my milk is high! It's not because I've fed some particularly expensive forage, it's because I've put an additive into the milk. It's non-toxic!

Then, most of the dairy farmers put additives into their milk, which are mainly concentrated in the western region.

So the milk powder produced with these problem milk also becomes problem milk powder. Ordinary people don't have much to drink, but children can't.

Children do not exercise, milk powder as the main food, easy to get kidney stones, children generally won't get this disease, if parents neglect, the hospital can't think of it, then even life-threatening!

As a result, after last year's Olympic Games, this incident was reported and spread rapidly on the Internet, which could not be concealed at all.

The state immediately launched Thunderclap measures to test all dairy enterprises, including ILI, Mengniu, Guangming and Shengyuan. However, Wandashan, a subsidiary of Beidacang, did not detect any problems with Leha's dairy products.

Because Feng Yu reminded them to prevent some dairy farmers from adding additives to milk to increase protein content. Another is that the additive has not yet spread to the northeast and Southeast, mainly to the West.

Feng Yu also asked Zong Qingxian to talk to other dairy enterprise bosses, but they didn't take it seriously. Fortunately, the harm caused by this life is not so great, no one died or seriously ill. It's a blessing in misfortune.

It's also because of this kind of thing. The one in front of Lu Shao will go down, and Lu Shao can make up for the shortage.

After this incident, China's dairy products have a serious trust crisis, milk can not be sold out!

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