Chapter 2070

With the development of smart phones, a variety of mobile applications have also been booming. The application software on the computer is still the most, but the potential of mobile phone is clearly seen by every software company.

Naturally, Microsoft, the leader of the software industry, is also included.

Microsoft took the lead in win7 vs. xos2.0. But Microsoft found that they are not so much ahead of others, but also led to the loss of XP users.

More and more people no longer use XP, some choose win7, some choose the first or second generation of XOS, but few choose vista.

Originally, Microsoft thought that they could turn around their disadvantages and suppress even thinking of Yinshan by launching win7, which cost a lot of money to develop. But now they just have a little upper hand.

Microsoft has a great sense of crisis because it has a little upper hand in the system and is constantly nibbling at its users. So they are trying to develop the eighth generation of operating system, which can be used on tablets and mobile phones.

It's almost finished, but Bill Gates found a big problem. This eighth generation operating system has many advanced functions. In their opinion, it is very easy to use, but the file is too large, and the hardware configuration required for running is very high, which is also the most common problem of Microsoft system.

This may work normally on tablet computers, but it's a little reluctant to use it on smart phones, even though the phones have dual cores now.

Others are adding all kinds of functions to the new system, but Microsoft is now facing a problem, which is to reduce many functions on the system.

In the development of mobile phone system, they are not even as good as fruit company. Originally thought that with the rise of Lianxiang Yinshan, the fruit company would soon be finished, but unexpectedly, it still persisted.

In terms of computers, we can survive in the cracks, but in terms of smart phones and tablet computers, what we basically seize is their Microsoft market!

Microsoft is now trapped in a very difficult choice, that is, their R & D costs have been raised again and again, so that their expenditures have been increasing, but their profits have been reduced.

Should we abandon some software and specialize in PC system and application software, which is their most traditional strong place, and give up the research and development of system and application software for smart phones and tablets.

In this way, many employees can be laid off, expenditure can be reduced and profit margin can be improved. It can even invest more in the research and development of traditional PC system and application software, and then grab the market back.

But in the end, Bill Gates didn't give up. They are Microsoft. How can they give up? Besides, developing more different software now will stimulate Microsoft's share price.

There are still many people especially trust Microsoft. As long as Microsoft launches a new software, or even announces the start of research and development, the stock price of Microsoft will be improved, and everyone believes that Microsoft can make more money.

So even if the risk of R & D will increase at the same time, Microsoft has chosen to develop in multiple directions at the same time, and there are also Bill Gates' private interests in this.

Bill Gates and Paul Allen both took advantage of the hot selling of win7 and the soaring share price of Microsoft to cash out some of them and invest in other industries.

They also see that many industries in the United States are at a good time to copy the bottom. In less than five years, they are bound to soar again. They will easily make the book assets float and gain a lot. At the same time, they can also have a lot of dividends in the past five years, and make their investment diversified and their ability to resist risks greatly increased.

In the past, many people finally found that the largest shareholder of Microsoft turned out to be Steve Ballmer, because only he had the least cash out of Microsoft's stock. Bill Gates and Paul Allen had cash out to invest in other businesses. What they once said about life-long business had gone with the wind.

Bill Gates put all his energy into charity, but in fact, he is one of the important shareholders in Coca Cola, Wal Mart and many other companies. Those are still under his name, which has little to do with his charity foundation, most of which is to donate equity dividends.

It's not just the operating system. Now Microsoft has found that their share of applications has been reduced too fast. Now, Microsoft's share of office software has dropped by more than half. It has been robbed most by the WPS of Lianxiang Yinshan, and many competitors have sprung up. They work together to pull down Microsoft as the leader.

In terms of browser, multiple browsers offer different functions. Compared with home, ie is the most difficult to use. It takes up memory, CPU, advertisement and plug-in, and the page is always the same, many people are tired of it.

As for instant messaging software, the number of users of MSN has been surpassed by OQ for a long time. Meanwhile, the number of online users and monthly active users are in a downward trend.

At this time, Microsoft adopted a common method used by industry leaders, that is, which of the following companies has a business that exceeds US, then spend money to acquire it and make money for me.

So Skype, the most popular voice communication software at present, has been targeted by Microsoft. At this time, Ballmer is negotiating in person. After the acquisition is successful, it will merge with MSN, integrate its advantageous technologies and resources, and continue to maintain the position of market leader.But in the Chinese market and the Eastern European market, Microsoft is helpless. They can't improve the market share at all. Even from the system to all kinds of application software, the share and the number of users are declining.

Feng Yu said that MSN's original positioning was wrong. What should it be positioned as office communication software? It's best to regard it as a common communication software. Only by developing various functions that young people like, can it really attract more users. OQ does a lot better.

Of course, the decline of MSN is also related to the rise of Twitter and Facebook. Microsoft has been encircled by software companies controlled by Feng Yu.

The biggest gap between Microsoft and Lianxiang Yinshan is that the software park of Lianxiang Yinshan is developing better and better. Nowadays, its income is getting higher and higher, and its marketing is getting better and better.

At present, it has been successfully promoted in nearly two hundred countries, with more than five languages and hundreds of thousands of software download services. At this time, it has more than one billion users in the world, several hundred million in China alone.

In this regard, Lianxiang Yinshan has become the first in the world. Although the promotion cost a lot of money, once was also a loss, but now the profitability, so that all software companies are eyeing.

Someone once asserted that if Microsoft can't suppress Lianxiang Yinshan on the next operating system, and can't suppress Lianxiang Yinshan on smartphones and tablet operating systems, then within ten years, the leader of the software industry will definitely be Lianxiang Yinshan!

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PS: in the new book "the great adventure of domestic animation", everyone would like to take a look at it step by step. What they have read all say well ~