Chapter 1785

Butler specifically mentioned Michelin's share of star restaurants in Europe for different reasons.

Michelin restaurant's evaluation was made by Michelin tire's food detective. This work has been carried out for a century. As early as 114 years ago, Michelin brothers, the founder of Michelin company, were optimistic about the development prospect of car travel. They believed that if car travel was more prosperous, their tires would sell better.

Therefore, they gathered information that was helpful for car travel, such as restaurants, maps, gas stations, hotels, car repair shops and so on, and published a Michelin Guide the size of a portable manual.

Of course, at the beginning, this guide was also a charity guide, and there was no charge. Once, the Michelin brothers found that others padded the corner of the table with their carefully made guide at the gas station. They realized that the free booklet was not valued and cherished by everyone, so they decided not to give it away for free, but began to sell the guide, and began to narrow the content to the evaluation of food and restaurants all over the world.

Soon, restaurants scrambled to be published and had the appeal of publishing rankings.

So far, the number of restaurants recommended in this red guide has reached 45000 across 23 countries. Every year, the Michelin Guide will be re rated according to the restaurant performance of the previous year and a new version will be published. Once a year, the delicacy of Michelin has become the delicacy Bible of the world's Gourmet lovers. The annual Michelin 3-star grading has gradually become the focus of attention of the customers.

Michelin first began to evaluate the restaurants in France. Michelin awarded the first Michelin star in 1926, then changed it into a one-star to three-star scoring system in various French cities in 1931, introduced the three-star system into Paris in 1933, and then expanded to Europe, America and Asia.

In addition to romance and delicious food, the French also have a feature of arrogance. Of course, the old-fashioned aristocrats in Europe are arrogant. Michelin stubbornly believes that world food may appear all over the world, but their company's foundation must be in Europe, and their business focus is also in Europe.

Therefore, Michelin restaurants in Europe are the largest and most important in the world. Even if the United States later became the world's economic and political center, they still refused to change their principles. At least Europe has the largest number of Michelin restaurants.

Butler specially told Qin Shiou about the occupancy rate of Daqin seafood in European Michelin restaurants, which can most intuitively reflect how high their seafood market share is in Europe.

Qin Shiou feels that it's not very valuable to simply compare Michelin. Different from ordinary people's imagination, Michelin's star rating only reflects the quality of dishes, but does not include factors such as restaurant decoration design, service quality, facilities, utensils and tableware or valet parking, and will not measure the level of dishes by the price of food materials.

Michelin judges according to five criteria: the quality of raw materials, the integration of food preparation skills and tastes, the level of innovation, value for money and the consistency of cooking standards.

In other words, in the assessment of their food detectives, the quality of the ingredients of the dishes themselves plays a very important role. Daqin seafood is so excellent that it is natural for Michelin restaurant to choose seafood.

Qin Shi Gu has recently studied the Michelin red book, because the Da Qin restaurant has to accept their assessment after being launched. Stanley has already set a military order for him. He wants Daqin restaurant to become the first chain store with two or more three-star restaurants in Michelin 3-star grade restaurant.

After listening to him, Butler changed his perspective and began to introduce the current situation of Daqin seafood from the perspective of turnover and income: "in the first six months of this year, the global turnover of Daqin seafood was US $4.5 billion. After excluding rental fees, advertising fees, transportation fees and labor fees, the net income was about US $3 billion, up 420% year-on-year in the first six months, Up about 285% month on month. "

Qin Shiou nodded and Butler said, "last month, as the northern hemisphere entered summer, the seafood sales were getting better and better, and the monthly turnover reached US $1 billion. This is the first time that we have reached US $1 billion since the establishment of Daqin seafood brand. It is estimated that in the whole second half of the year, the turnover income will exceed 6 billion and the net income will reach 4 billion! "

"I didn't expect the consumption power of the world seafood market to be so strong!" Qin Shiou exclaimed.

If the seafood market is not large enough, why is the Fisheries Department represented by Matthew king so anxious to revitalize Newfoundland fisheries? Food is the most important thing for people, and food is the fastest consumable. The food based market will always be the most potential market in the world.

In fact, the potential of Daqin seafood has not been tapped. Butler is very keen on expanding the scale. Now Daqin seafood has 168 branches in North America, 114 in Europe, 50 in Asia and South America, and 340 branches in Australia and Africa, The turnover of each branch every month is just more than $10 million.

Hearing the surprise in Qin Shiou's tone, Butler smiled and said, "is this powerful? You know, we only rule the middle and high-end consumer market, and greater profits are in the middle and low-end consumer market. Now major seafood traders are seizing this market. Unfortunately, we are doomed to be unable to taste the taste of this cake. "

Qin Shiou waved his hand and smiled proudly: "don't be so absolute, man, who says we can't taste the taste of this cake?"

Butler looked at him in surprise and asked tentatively, "do you want to expand the scale?"

Qin Shiou said with a smile, "no, I'm going to take my little brother. Can't I just hand over the bottom market to my little brother for supply? We are preparing a new brand, Daqin seafood. Let's keep it and become synonymous with high-grade food materials in the world. "

The fish feed of No. 2 fishing ground is continuously produced abroad. His previous plan is correct. He has to use domestic compatriots as workers. The Chinese are really suitable for work. Qin Shiou has given enough salary, and the workers are happy to work overtime.

If Qin Shiou didn't worry about getting into trouble, he would have no problem setting his working hours as 8 + 4 + 2. Some workers have eight hours of rest a day. What they regret most now is why they can't work on weekends. As long as they give twice their salary, they are willing to work all year round!

The two production lines are now saturated, and the fish feed they can produce every day is 160 tons, which can only supply the amount of one fishery for one month. There are more than 200 member fishers in the ring Newfoundland fisheries Union, so it is inevitable to expand production.