Chapter 118

It's three o'clock today! Tomorrow, I will start the sprint training before subject three. I have no time to code for the time being. Tomorrow, I will be two shifts for the time being! In addition to monthly tickets and recommended tickets!

Sitting in the study and office on the second floor, Murphy carefully looks at the budget report sent by Fox Searchlight. Hollywood has not only big productions, but also countless low-cost films with less than one million US dollars. After these independent films are produced, publicity and marketing are necessary to recover investment from the market.

The film industry is not what it used to be. It's no exaggeration to say that publicity and marketing play a more and more important role in the success of a film, even the key factor.

The larger the scale of publicity, it means that more people will know about the film, and it also means that more money needs to be spent.

Murphy knew for a long time that the promotion and marketing expenses of a movie like "electric saw" would not be high, but the number of fox searchlights was still lower than expected.

In front of Murphy is a $260000 movie marketing plan, which details the estimated expenses.

"Print media and newspapers - 50000 dollars."

"TV promotion and Trailer TV - 100000 dollars."

"Outdoor posters, materials and labor - 30000 dollars."

"Large outdoor billboard rental and printing - $20000."

"Official website and online publicity - 10000 dollars."

"Promotional events, press releases and screenings - $30000."

"Other expenses - $20000."

The total is two hundred and sixty thousand dollars.

These do not include the cost of making and shipping copies of the film.

After reading these, Murphy's brow immediately frowned. Although he didn't expect Fox Searchlight to issue a million dollar level publicity budget, isn't half a million dollars too much? It's too little.

Two hundred and sixty thousand dollars is enough for what?

He picked up the phone and dialed Tony Goodman's number.

"Tony..." Murphy put down a little bit of impatience in his heart and said gently, "I just saw the marketing budget of electric saw, isn't it less?"

"Less?" The opposite voice was puzzled, "how can there be less? It's a budget carefully made by the company on the market forecast. "

He understood Murphy's meaning and said very quickly, "Murphy, you should know that every company's budget has strict system and audit, which is the basis to ensure the smooth progress of the project, and this is also the company's regulation."

"This is just a preliminary budget." Tony gusman's voice continued to come out from the receiver, "if the public praise or market reaction after the pilot film is more than expected, the company will definitely increase the cost in this regard."

After a few words of negotiation with Tony gusman, Murphy hung up the phone. After this time of buffering, he calmed down completely. It's normal, isn't it? There must be risks in the release of such an independent film, so that Fox Searchlight can avoid risks as much as possible. Although it is optimistic about the movie "electric saw", there are countless people who are optimistic about the movie and have high hopes.

In the early stage, we only invest a small amount of publicity and marketing expenses to make the film click in a few cinemas. As Tony gusman said, if the situation is good, we can increase the publicity efforts, and if the situation is bad, the Fox Searchlight will not have too much loss.

There are few idiots in these issuing companies, and risk control is also one of the foundations of a company's survival.

Murphy looked at the 260000 figure again, and suddenly realized that the publicity budget issued by Fox Searchlight is indeed the practice of independent film distribution companies. Isn't 260000 US dollars exactly one tenth of the expected revenue of Fox Searchlight?

This kind of budget is the most reasonable situation in the eyes of the issuing company. Of course, Murphy won't think so. He looked at the specific expenses again. In other aspects, it's good to say that the $10000 on the network expenses is too small, right?

He didn't know anything about the publicity investment and publicity methods of Lion Gate film, but he didn't think it would be as low as this. The publicity link is too important for the success of a film. Murphy sat back in his chair, staring at the publicity budget, thinking all the time.

"The electric saw" reposes a lot of hope on him. He doesn't want the box office figures, but he will eventually bring more revenue than Miramax's asking price. According to the news from Bill rosis, Harvey Weinstein is quite dissatisfied after learning that he signed a contract with Fox Searchlight, and angrily denounces bill rosis for his lack of sincerity

The line he built with Miramax should be broken.

If you want to have a smoother future, the movie must succeed, or better than Fox Searchlight expected.

With her right hand gently patting the armrest of the chair, Murphy could not help but lament why none of the film company executives she met when she entered Hollywood were stupid, instead, they were fighting for their own interests as much as possible? Why is Hollywood not like what it used to see on the Internet? As long as a good movie comes out, the box office and word-of-mouth will automatically come, and the producers will be able to make both fame and fortune?He shakes his head, throws away these ideas, and continues to think about the possible situation of the movie. The insufficient publicity may bring some unexpected difficulties, which will directly affect the final results of the movie.

After all, it's still a matter of money. If he has money, he can hire a publicity and marketing team himself.

Especially Internet marketing, the network in North America is developing much faster than the other side of the Pacific at the same time, with a large number of users.

Thinking of the Internet, Murphy makes a call to bill rosis and makes an appointment to meet him in Century City.

Hang up the phone, he left the studio, and soon rushed to century city. He met bill rosis in the appointed coffee shop. After ordering a cup of coffee, he didn't talk nonsense, and directly expressed his views on the Fox Searchlight publicity budget plan.

"The low-cost film marketing program focuses on TV and print media advertising in different regions." Bill - rossis that the budget is normal, "increase the number of media, will directly lead to an increase in the budget."

"They ignored the Internet!" Murphy knocked off the table and stressed that "the Internet media has grown up and played an important role in film promotion. The witch Blair is the best example."

Bill rosis nodded his head.

Before Murphy came, he had an idea and suddenly changed the topic, "bill, do you know a company that specializes in Internet information?"

Bill rossis shook his head, thought about it, and said, "I have a PR friend I might know."

"Well," Murphy said, pondering for a moment, "can you contact me? It's better to ask what to do

Taking out his cell phone, Bill rosis made a call, wrote down the number provided by the other party, dialed again, chatted with the opposite person for a few minutes, and then put away his cell phone.

"This is a company specializing in Internet public opinion. Don't you know what it is for you?"

It seems that if Murphy doesn't understand, bill rossis simply explained, "this company cooperates with several public relations companies in Hollywood to delete the negative comments on some stars on the Internet, or reply some praise words behind the online reports of star activities. In general, it is to help public relations companies maintain the image of customers."

Murphy nodded his head slightly. Isn't this the water army or the rudiment of the water army?

Presumably, with the rapid development of the network in North America, the navy is not a secret profession or a difficult type of work. It must have appeared earlier than that on the other side of the Pacific Ocean. Strictly speaking, the viral marketing of "the witch Blair" on the Internet can be counted as one of the types of navy.

"What do you want to do?" Bill - rosis thought crookedly again, "isn't it aimed at Lion Gate and Miramax?"

"Don't worry, bill," Murphy made a pressing gesture. "You just put your heart back in your stomach. I can't do my own work. I don't have time to take care of them."

He sorted out his previous ideas and said, "I want to hire some people who specialize in network work to send messages on major film and television websites. We don't need to flatter the movie about" electric saw ". We intercepted some large-scale pictures of homicide organs, let them send them to several websites where fans gather, and then get some complete works of homicide organs It's a topic that attracts people's attention. "

"Well For example, statistics of abnormal homicide organs, "Murphy said while thinking," the serial killers and the stories that homicide organs have to tell, and then connect these with the film to make the target audience interested in the movie

Maybe this will arouse the disgust of some people who see the pictures, but those who like horror movies will not. Those abnormal homicide organs are likely to arouse their curiosity, which is often the driving force for buying tickets.

These large-scale things can't be used in public propaganda channels such as TV stations and print media, but there is no problem with the Internet. Although this is not the biggest selling point of the film, compared with the simple and crude killing of traditional plasma films, it can undoubtedly bring a lot of freshness.

"There is a certain feasibility." Bill rosis frowned. "But, Murphy, it's hard to talk about Fox Searchlight. The film company has a strict audit on every budget."

"We don't go through the Fox Searchlight channel." Murphy shook his head. "I still have some money in my hand, which can be borne by Stanton studio."

"Bill..." He said, "make an appointment with the person in charge of that company to see me as soon as possible."

When it comes to expensive expenses, Murphy is equally cautious, and a detailed talk with the other party can determine whether it is appropriate.

Like Murphy, Bill rosis has high expectations and high work efficiency. One day later, Murphy met the person in charge of the Internet public opinion company, which specializes in cooperating with public relations companies. To be exact, they are not companies, just like freelancers. They are freelancers who rely on certain means to make a living.

They talked for a long time, and Murphy finally concluded a $40000 cooperation agreement with him. (to be continued). )