Chapter 123

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Message board is a very popular feature of IMDB. Registered users can share and discuss information about movies, actors and directors on the corresponding message board. However, as one of the most famous movie websites on the Internet, IMDB is most famous for its scoring of movies.

The threshold of scoring is very low, especially now, almost all registered users can score the intended films.

Daisy has already registered an IMDB account and opened this webpage, of course, in order to give a score for the movie.

It has to be said that IMDB has done a very good job in terms of immediacy after it was acquired by Amazon. Even for the movie "electric saw" which has just started small-scale screening, a special scoring section has been set up.

Instead of scoring immediately, she looked at the existing ratings next to the movie poster.

At present, 37 users score, the score is as high as 8.8!

Needless to say, these 37 users are definitely fans of horror movies.

Frankly speaking, Daisy thinks the score is a bit high. The film is really good, but 8.8 is too much. And

I don't know what that damned director looks like until now, so I can't give too high score on this point!

She gave an 8.5, and then typed down a line with resentment.

"Maybe the scariest and bloodiest part of the movie is not the well-designed killing games, but the cruel and inhumane inner world of the perverted old man. A person's psychology is twisted to the extreme, either to destroy himself or the world. In general, it's going to be destroyed, and after the destruction, the perverted director Murphy Stanton can still survive Find a bullshit reason to help him hypnotize himself... "

Daisy turned off the webpage and leaned back in her chair to see what the pervert director looked like.

The night wind blows through the streets of Seattle, bringing a lot of cool in July. On the street near pike market, several young people rub their arms exposed on short sleeve T-shirts and walk towards the cinema in front of them.

"As good as you say?" It's a blonde boy.

"Really, I swear!" A black haired half breed swore, "after watching the chainsaw, I promise you won't be able to sleep all night!"

He had just seen it in the morning and was eager to share it with others as if he had discovered a miracle of the world. When he returned to his university, he immediately brought all his friends who lived in the same apartment building.

"If it doesn't scare you," he added, "and you don't think it's unexpected, you'll take my head off and kick it!"

A few other people were skeptical and went to the cinema together. It was probably the closing time when they came across a lot of people. Like most of the audience who had watched the film, they talked while walking.

"What a great director and writer!" Some people's voice is still relatively high, "the last is absolutely Satan can think of a turning point."

Someone said, "I really admire the dead director and screenwriter. How was the ending conceived and filmed?"

"Let me remind you..." The other said, "the director and the screenwriter are one person. Just praise one person."

"I'd like to praise both!" That person is very intoxicated appearance, "such horror film, such director does not praise, I also praise what kind of?"

These words reached the ears of the Golden Boys.

Seeing the men walking across from him, the blonde boy couldn't help but wonder, "sorry to interrupt."

Those people looked over, he quickly asked, "can you know what film you were talking about?"

"Murphy Stanton!" The speaker was pulled by his companion and scratched his head awkwardly. "The director of the movie is Murphy Stanton."

Like a child eager to share his own fun, he added, "if you like horror movies, I strongly recommend that you go to see this movie. It's really wonderful..."

After listening to the other party's praise, the blonde boy can't help but believe the words of the black haired half breed, and his expectation for the film is even higher.

In the absence of sufficient publicity and marketing, though not as well known as mainstream commercial blockbusters, word-of-mouth effect is the most effective way to drive other people to buy tickets. Many horror film lovers get the information of the film from friends, colleagues or relatives, and then walk into the cinema, most of them will get it To be satisfied, to spread to their surroundings again

This kind of news from the relatively trusted population is really slow to spread, but the actual stimulus to people buying tickets far exceeds the hype in the media.

Kevin Harland is a freelancer who makes a living around the film circle. There are many people like them. For example, a movie star comes to Las Vegas to hold an event. They can be hired by some companies to act as the most enthusiastic fans. Some companies need to investigate the popularity or market prospects of their works in Las Vegas. They can also act as investigators.Hollywood feeds them, and they live closely around Hollywood.

This time, he accepted the employment of an investigation company. He spent three days in the same cinema on weekends to investigate the data of a movie. He did his best for the salary of $300.

This is a cinema in Las Vegas. Kevin Harland has been engaged in related work for a long time, and he has been familiar with the people in the cinema for a long time, otherwise he would not be able to take up the temporary job now.

Late at night, the number of people in the cinema is decreasing. In the quiet smoking area of the cinema, Kevin Harland lights a cigarette to the person opposite. "How about the film I investigated?"

This man is the director of the theater's operation Department. He took a deep breath and said, "it's almost the same as what you see. The audience number of the movie has been on the rise all the time. There are at least 60 people in the scene just entered!"

"It seems that this film has great potential." Kevin Harland muttered, then asked the man across the street, "is this the last scene of the day? Should your box office statistics come out? "

"I know it's not good for you to ask me to come here." The head of the operation Department pointed to him and flicked his ashes. "Two shows in the morning, it should be about $270. It's better in the afternoon. It's about $1200 for four games. As you can see tonight, the attendance rate of the hall of 100 people has exceeded 50%, and there are at least 1600 US dollars for four shows, which should be around 3000 US dollars today. "

Kevin Harland struck while the iron was hot and asked, "how was the result?"

The director of the operation Department shrugged, "there is only one hall for the movie, but in terms of single Hall performance, it can be ranked third in the cinema after MGM's legal beauty and Warner's cat and dog battle."

The first two movies are typical mainstream commercial blockbusters in summer season, and it's normal for them to be followed by "electric saw". After finishing the dialogue with the director of operation Department, Kevin Harland went back to the hall, found a chair to sit down and sorted out the first-hand information he got today.

At the end of the day, he consulted 125 audiences who had watched the movie, probably because the people who could see the movie were often lovers. These people had a very high evaluation of the movie, with a high praise rate of 90%. They were especially shocked by the director's incredible storytelling skills.

That director, Murphy Stanton, seems to be very good at horror movies.

Unfortunately, the director should be an unknown newcomer, otherwise this level of film should enter more theaters.

Kevin Harland shakes his head, shoves the sorted information into his briefcase, and goes to the front desk of the cinema to get a temporary investigation report for final inspection.

This is a survey report on where the target audience learned about the film before they came to buy tickets.

People who come to watch the film in the morning know that there are four main channels for the movie: one is the print media and newspapers, accounting for about one-third; the other is the TV ads and late night promotional films, accounting for about one-third; the third is the information on the Internet, less than one-third; the fourth is the temporary inspiration after coming to the cinema to see the posters and trailers, which is the least.

In the afternoon and evening, a part of the audience rose rapidly from zero to nearly one-third of the audience!

Although not a professional in this field, Kevin Harland often makes a temporary guest appearance and understands what it means.

The audience who watched the movie "the shock of the chainsaw" got great satisfaction and was willing to share the pleasure with others, which unconsciously became the propaganda channel of the movie!

This kind of film is often popular with the audience, and will get good results in the end!

What about the electric saw? Kevin Harland knows that his current statistics of audience response can hardly be described as enthusiastic, but the film is only shown in 30 cinemas. The audience who can walk in is often fans of this kind of plasma film. It seems reasonable to give high praise. After the expansion of the screening, what will happen? Will more people see this film in a different way?

There are many movies that vomit blood on the street after the expansion of Hollywood point show.

At the end of this day, he has subconsciously classified the movie "the shock of the chainsaw" into the category that can expand the screening.

turned around, Kevin - Harland looked at the poster posted in the cinema, and the strange name of Murphy Stanton did not bring him too much confidence.

Just after collecting this survey report, there are footsteps and noises not far away. Kevin Harland looks at the time. Today, the last scene of "electric saw" is over. He doesn't mean to go forward. He has done enough work today. It's time to withdraw.

In the crowd, a middle-aged man with a big round head attracted Kevin Harland's attention.

The director of the theater operation Department has seen the middle-aged man, who is as flexible as a rabbit and has gone through the crowd, "Mr. Mintz, it's really you. I didn't expect you to come to our theater. It's our honor." (to be continued). )